Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer. They search in the blogging community and in local business directories. They also land on press release sites and other web pages. Continue reading
Easy Dial Marketing is a trusted online marketing service provider in Australia. We specialise in Search Engine Optimisation, Local Search Marketing, Social Media Marketing, Online Reputation Management, Website Audits, Website Development, and Pay per Click (PPC) Marketing. Continue reading
Melbourne is one of Australia’s financial and business hubs, thereby making marketing (especially online marketing) understandably a huge matter in this city. This also means that there isn’t a shortage of marketing firms in Melbourne willing to help further your business, with varying quality and success. If you’re at a loss finding the right firm for you, look no further than Easy Dial Marketing. We have one thing that makes us the best marketing firm for you: we’re different! Continue reading
For most business owners, an online marketing plan is similar to a game of cricket. On paper, the objective of this sport is simple enough: each team member takes a turn to bat and hit the ball to score a run while the other team attempts to collect the ball. However, in actuality, the game isn’t as simple, and a team needs to have an experienced coach to win. Continue reading
What’s in a phone call? If you’re an entrepreneur, it may very well be the lifeblood of your business. After all, phone inquiries are often the first direct contact potential customers initiate with your company. At Easy Dial Marketing, we make sure that your phones are ringing off the hook by employing our proven array of online marketing services. Continue reading
Marketing nowadays doesn’t just involve TV, radio, and billboards; it is now associated with words like social media, search engine optimization, and Internet rankings. As such, you shouldn’t rely on old marketing strategies alone if you wish to get the word out and promote your business. You have to work with a firm that understands the importance of, and can actually adopt, a different approach to marketing. Continue reading
Business owners nowadays understand the importance of working with an online marketing consultant or agency. Owners won’t need to learn the technical aspects of search engine optimization (SEO), social media, web design, and other Internet marketing-related services. They can focus on the core business by employing the help of agencies. Now, the only problem is finding the right agency. But unfortunately, many business owners struggle in this aspect.
That’s why we came up with an infographic checklist that you can use to score and evaluate the agencies or consultants you are considering working with. Simply give your prospect agency partner one point for every question you answer with a “yes.” The more points, the better.
Effective Marketing Agencies Give Value First
If we had to sum up the qualities of an effective online marketing agency, they would be: give value, use up-to-date techniques, offer a complete and ethical set of services and run integrated efforts. Let’s look at value first. How do they provide value?
Getting access to a handful of initial analysis reports will give you a good overview of where your business currently stands online. Online marketing agencies that really care about your success provide these reports and really dive into the details to help you move forward with the right decision going into an online marketing campaign with them. Don’t be surprised too if they stop you from ordering a lucrative SEO package and instead recommend a website audit. It means they want to start things right. They provide value by preventing possible losses due to problems with your website.
Getting access to a reporting dashboard is also valuable to business owners. Marketers, entrepreneurs, and CEOs want to stay in the loop on campaigns being run by their partner agency. Getting access to a dashboard instead of disparate and numerous spreadsheets is a more convenient way of digesting updates.
Up-to-Date Services: Look for the 2R’s
Nowadays, there are two ‘R’s that indicate whether a marketing agency is using updated techniques; the two ‘R’s stand for “Responsive” and “Remarketing”. A responsive web design built means that your website automatically responds or adjusts depending on the device being used to access it. Your responsive website won’t encounter compatibility problems with users who are browsing on smartphones and tablets. This is crucial as mobile Internet users are expected to outnumber desktop users in 2014.
The other R that you need to look for from your agency is remarketing (PPC). Also known as retargeting, it’s a new form of PPC or pay per click advertising that allows you to display ads to users who have already visited your website. You get another chance at obtaining a lead or making a sale by driving visitors back to your website. Similar to PPC, you only pay when your advertisements are clicked. This means you get to expose your business to a wider audience in a cost-effective way.
Genuine Review Publication: Be Safe Than Sorry
Online reputation management (ORM) is a service that’s gaining popularity among business owners. You need to manage your reputation on the Internet as 80% of consumers can quickly change their mind about your business if they see negative reviews about you. Your online marketing agency is great if they run ORM and can fuse SEO efforts with it. This is a powerful combination.
Just be wary of companies that promise to “produce” or “fabricate” reviews about your business. Take note that the New York state Office of the Attorney General is cracking down on fake consumer reviews, as well as agencies that provide this kind of service. To be safe, stay with what is up to date and ethical – publication of genuine consumer reviews. Your online marketing candidate partner deserves a praise if they only work with genuine reviews and know exactly where to publish them online.
It can be a pain to work with multiple Internet marketing agencies at the same time. You’ve experienced this with contractors, right? You don’t need to spend more time coordinating with many consultants and less time managing your core business. That’s why you want your consultant or agency to have the capability to provide a complete, or at least, a wide array of services. One of the crucial services you might not find in smaller agencies is full content creation.
Now, many agencies provide “content creation.” But in most cases, “content” only represents articles for submission sites. Ask your agency candidate if they can help you with press releases, blog posts, and social media updates, too. It’s a plus if they can create infographics and videos.
Getting content from the same company means you won’t have to negotiate with multiple contractors or freelancers; this is going to be more convenient on your part. This also means the content they will create for is aligned with the services (e.g. SEO, social media) that you are also availing from the agency.
Run Integrated Efforts: Fuse Social with SEO
Finally, what really separates effective online marketing agencies from the rest is their ability to fuse together various services. One good example is the integration of social media with SEO efforts. This is because search engines also use “social signals” as a ranking factor. Fusing social media with SEO means they are using Facebook, Google+, Twitter, YouTube, and other networks to drive traffic to your website and increase your search rankings. In particular, Google+ can be used to boost your rankings, as well as your “authority” online.
Another example of integrated service is Local Search. Local Search uses a combination of social media efforts and content creation to bring local attention to your business. This local online presence optimization technique maximizes maps, local directories, check-in or geo-social sites, and reviews to increase the number of web properties that your business will appear in. This means you can dominate local searches not just through your web pages, but also through other external pages that contain your NAP or business name, address, phone number. It’s a holistic approach for local businesses that want to crush their competition online.
Getting to Know You via In-Depth Consultation
Finally, your online marketing agency should provide you with in-depth consultation. This is a time for the agency to get to know your business, your marketing goals, and your target market. As for your part, use the consultation to get a “feel” of the agency and whether you think they are indeed the right partner to accomplish your online marketing initiatives.
Agencies also need this time to analyze your current standing online so they can propose which service you need the most. For example, while you asked for SEO and social media optimization, the agency might propose to build for you a responsive website first to maximize SEO and social media optimization efforts going forward.
We believe we are the perfect online marketing agency partner for your business. We offer up-to-date, complete, and integrated online marketing solutions that give value to our clients. Contact us today to see how we can help your business succeed. Call us now or send us a message so we can schedule your free in-depth consultation.
Social media optimization is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media?
Amplification: Beyond Reach, Engagement
Social media is an effective tool for reaching your prospects and engaging them. According to Pew Internet research, 67% of all Internet users also use social networks. Meanwhile, comScore estimates that one in six minutes spent online is on social networks. These statistics simply mean that when people are online, they also connect via social media—giving business owners and marketers an opportunity for customer reach and engagement.
But what makes social media powerful is amplification. The more engaged your friends and followers are, the bigger your amplification factor grows. This is turn results in more reach, deeper engagement, and again, bigger amplification. The social cycle goes on and on, and is similar to the buying cycle: awareness, interest, desire, action, loyalty, and advocacy. Amplification, however, makes the difference as it broadcasts the advocacy to a bigger audience, amplifying the number of leads and customers you can reach and engage.
Facebook Leads Social Network Growth
More and more social networks are being created nowadays but some of the crucial ones businesses need to focus on are as follows: Facebook, LinkedIn, Twitter, Google+, and Pinterest. These are networks that have shown steady growth. These are where most of your prospects share and connect with friends.
Facebook, in particular, should be a business necessity. The social network now has 1.11 billion monthly active users, up from 680 million in 2011. Its mobile user base is around 751 million, surging 62% from only 288 million two years ago. A study by HubSpot showed that 74% of all marketers consider Facebook as important in their lead generation efforts.
Other social networks are also growing:
- LinkedIn has 200 million users, adding 2 new signups per second
- Twitter has 288 million MAUs making 1.6 billion queries per day
- Google+ MAU base is currently at 359 million, making it the second biggest network
- Pinterest growth skyrocketed 88% over the past 12 months
Get Customers, Sales from Social
Their user base growth may be impressive but can social networks help your business grow? The answer: YES. In fact, customer acquisition through social networks has been increasing. In 2012, 62% of businesses using LinkedIn said they acquired a customer through the world’s largest professional network. This is up from 57% in 2011. Customer acquisition through Facebook and Twitter also went up from 48% to 52% and 42% to 44%, respectively.
You attract prospects for sure, but do they buy? A study by Nielsen found that 46% of online users depend on social media when making a purchase decision. In a separate report, VisionCritical said 38% of Facebook users have purchased an item after liking or sharing it. Pinterest (29%) and Twitter (22%) also bought an item after conducting some social action involving that product.
To get more sales, you need to adjust your approach on the online social realm. The same VisionCritical research recommended that businesses tweak their social content based on the culture of the users within a specific network. They also need to take into consideration the category that content would likely fall under. To make social work, you need to reach and engage your audience with custom content that is in line with the category of your business, as well as with the culture of your prospects.
The Market Leaders and Your Competitors Are Social… Are You?
Market leaders are using social media. For instance, 90% of Inc. 500 companies use at least one major social media platform, according to marketing speaker Heidi Cohen. Majority of marketers (83%) also understand how powerful social is, Social Media Examiner found. Some 59% of marketers use social media for six or more hours a week.
Your competitors are conducting some form of social media optimization today, too. E-Strategy Trends found that an overwhelming 92% of small businesses consider social media as an effective marketing tool. Meanwhile, eMarketer found that 21% of small businesses plan to spend more on social media advertising this year.
So now, you know market leaders are social online. Your competitors are likely going social, too. They are realizing the power of online social networks and how these can help them acquire more customers and get more sales. In short, they know that social media is essential to business success today. But you know that, too. So what are you going to do?
Call us now or send us a message to schedule your free consultation on social media optimization.
Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign
Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul.
In a nutshell, a responsive web design adapts itself to multiple screen sizes using the same URL, the same page, the same content, and the same code. Having a responsive web design means your website responds to or adjusts automatically to the size of the screen of various devices: a desktop computer, a laptop, a tablet, or a smartphone.
Today is the perfect time to go responsive as mobile ownership is up and will continue to rise in the future. In the U.S. alone, there are already over 120 million smartphones and 50 million tablets, estimates digital research firm comScore. By the end of 2013, there will be 1.4 billion smartphones across the world, adds another research firm, ABI Research. It is also expected that by 2014, there will be more mobile Internet users than desktop users.
But it's not just mobile device ownership you should look at; it's what people do with their laptops, tablets, and smartphones that you should pay attention to.
Digital Media Consumption through Mobile
Owners are so engaged with their mobile devices that 37% of time spent on digital media is now driven by smartphones and tablets. Research shows that mobile (43%) is closing in on desktop (57%) in terms of preference when reading news. User preference is the same when it comes to reading and sending emails. Mobile Internet usage is also expected to rise 66% in the next five years.
According to Adobe's Digital Index, web page views via smartphones and tablets were at 7% in 2011 before jumping to 13.3% in 2012. Web page views via personal computers, meanwhile, are on the decline from 93% in 2011 to 86.7% in 2012. Simply put, more and more users are viewing web pages though mobile devices.
Mobile Users Go Social and Local
Using their mobile devices, owners do not just browse websites as they do with their desktop computers. They also engage in social networking and local search. Look at the following findings by comScore:
- 55% of users choose mobile devices over PC for social networking
- 53% of smartphone users and 61% of tablet users read posts from people known personally
- 39% of smartphone users and 47% of tablet users read posts or status updates from organizations, companies, brands, events, or products
- 37% of smartphone users and 46% of tablet users followed a link to a website posted by someone else
Increased mobile usage also led to the growth of local search to 144% in 2011. And as of December 2012, 27% of total web traffic came from mobile devices accessing directories and other local web resources. This is a major increase from only 6% the previous year.
Consequences of Your Non-Mobile Friendly Site
Sterling Research and SmithGeiger conducted a study for search giant Google on user mobile friendly sites and found that:
- 36% of respondents say a non-mobile-friendly site wastes users' time
- 48% of users say a non-mobile-friendly site annoys and frustrates them
- 48% of respondents said a company whose website didn't load properly on smartphones doesn't care about their business
- 50% said they will use a site less if it is not mobile-friendly
- 52% of users are unlikely to engage with a company whose site brought a bad mobile experience
By not being mobile friendly – by not being responsive – your website is turning away mobile visitors. These visitors could have been business leads and sales.
Go Responsive, Reap the Benefits
By going for mobile responsive web design, you’ll enjoy the following benefits:
Great user experience – Your prospects have a better user experience because your website loads perfectly regardless of the device they are using. They no longer need to zoom in and out, and scroll left and right, all the time. They can view your site on more browsers.
No need to maintain multiple versions of websites – Instead of creating a separate mobile site (m.example.com), going responsive allows you to open and maintain just one. There's less maintenance and expenses on your part.
No need to SEO for multiple websites – Getting a mobile site means doing double SEO work. Avoid that hassle by going responsive instead.
Efficient crawling and indexing of search engine robots – Responsive is Google's recommended configuration for serving content to mobile devices. It's easier for search engines to crawl and index your pages since they will be dealing with a single set of codes and content under one URL.
Higher chances of pages getting ranked – You can focus all your optimization efforts on one website, increasing your chances of better rankings. You also avoid redirect problems – common with building mobile version sites – so search engines can find and rank your site with ease.
Best Benefit: Get More Leads and Sales!
Responsive web design isn't merely improving the appearance of your website on mobile devices; it's about showing prospects that you care and that you are ready to cater to their needs, including the need to browse your site through mobile. It's about increasing your leads and sales, as found by studies:
- 74% of users are more likely to return to a mobile-friendly site (Sterling Research and SmithGeiger for Google)
- 67% of users are more likely to buy if the site is mobile friendly (Sterling Research and SmithGeiger for Google)
- 62% of companies reported an increase in sales after designing a site for mobile users (Econsultancy)
Do people actually buy through mobile devices? Estimates show that 11% of e-commerce spending is through m-commerce or mobile in Q4 2012 ($7.2 billion), up from only from 3% in Q4 2012 ($1.6 billion).
Get a Free Consultation on Your Responsive Website
Before we even offer to create your mobile responsive website, we need to get to know your business and your target market. This helps us customize our approach, leading to better results. That’s why we’re offering a free in-depth consultation with you.
Call us now or send us a message to schedule your free consultation on responsive web design today.