Beat the Competition with These Online Marketing Strategies

Are you an online marketing professional in charge of your own small to medium sized business? You could very well be the one who takes care of SEO and any inbound marketing strategies. Do not feel alone. SMBs (Small and Medium sized Businesses) easily spend about 20 percent on staff salaries to assist them with internet marketing and SEO. Whereas larger business owners tend to outsource their activities.

Therefore, it is important to SMB's to make use of effective online marketing strategies that would enable them to beat the competition. Here are some of these:

* Primarily focus your SEO efforts on Google as roughly 80 percent of all searches are made through Google. Search engines such as Bing and Yahoo are also important, but somehow less important than Google.

* The right keyword selection would ensure that you choose keywords that are relevant to what you have to offer. The keywords selected should be easy to rank for. In this instance, you may want to use long tail keywords as they tend to be less competitive.

* Create out of the box content that will position you as a thought leader. This will ensure your prospects look up to you as an online marketing professional. They are more likely to buy from you as a result. Your prospects should turn to you for answers to problems they are faced with.

* Another very effective strategy is to be generous and give away information, provide access to tools, and so on. What will happen, is that you will obtain numerous inbound links that will also improve your SEO rankings.

* Rather than push products, make use of attraction marketing through social media avenues like Twitter, LinkedIn, Pinterest and Facebook.

* Utilise call to action where you would provide valuable information that will solve your visitors' problems. All they need to do is to opt in and provide their contact information. Using a tempting call to action will get your prospects into your sales funnel.

* Online marketing professionals should draw qualified leads to themselves through well designed landing pages. Everything from improved SEO to great content comes to a head in your landing pages. Leads must find your offer too attractive to resist. You should have one offer, recap your benefits as well as have a short optin form in place.

* It is key to follow up through using a thank you email as well as a nurturing campaign to get leads deeper into your sales funnel. This can be achieved through additional free offers.

* Tracking your progress as online marketing professional at all times is essential as it will afford you with the opportunity to experiment, then make use of a strategy that will get visitors to not only visit your site, but get converted to leads. At times, changes will need to be made. Therefore, you should have access to an internet analysis tool to assist you in figuring out what is working and what is not.

Overall, to be successful with online marketing requires a lot of patience and tenacity. It is all too easy to become disheartened and give up in the process. On the other hand, if you could enlist the services of expert marketers such as Easy Dial Marketing, then it is a whole different story. You will soon experience the kind of success that your competition never thought would be possible.

Online Marketing Secrets to Writing an Effective and Attention Grabbing Blog Post

Online Marketing Secrets to Writing an Effective and Attention Grabbing Blog Post


It does not matter how many blogs you have written for your site, there comes a time where you wonder if what you are writing for your online audience has any effect on them. You may even think that your content will just get lost in the sea of content that is already out there. Wouldn't it be nice if people can discover your content first, and even become a loyal subscriber as a result? How exactly would you be able to pull this off with so much competition out there? What if you were given online marketing secrets for writing attention grabbing blog posts that converts?

The Secrets of Writing Magic Blog Posts that Attracts Readers Attention

A critical component of any blog post would not just be the idea you want to bring across, but how you plan on executing it. This is what separates the successful bloggers from the average bloggers. Essentially, you want to find ways to improve your blogging skills so your visitors come back for more.

Courtesy of well known online marketing specialists in Australia, following are some key tips to use when writing blog posts or even articles:

- To attract attention, readers must be provided with a reason to pay attention on what they are reading, rather than paying attention to everything else that is in front of them.

-  The best way to attract attention is through the title of your post. ideally it should be kept to 8 words and 70 characters. Give your readers a clear indication what you will talk about without giving away too much.

-  Other ways to attract and hold your reader's attention is to make them see what you see by telling a story, using descriptions or through case studies. Work on their emotions and make it personal as it will give them a reason to share your post.

-  Ensure your opening statement pulls your readers in. You may want to consider using a quote or a shocking statistic to lead into the rest of your blog post.

-  Best of all, make sure the information you provide offers value. Never make use of a misleading title, then talk about something completely different.

-  Make use of thought provoking questions throughout as it sparks curiosity and keep your readers in search of answers, which you will provide.

-  Give examples of how your product or service will truly benefits others.

If you are looking for more tips and ideas as to how you can write a killer blog with very little effort involved, be sure to learn what online marketing experts like Easy Dial Marketing has to say.

Online Marketing Melbourne Experts Show Why Being Productive In Social Media Will Attract Visitors


Online marketing Melbourne professionals experienced it themselves just how mind boggling and time consuming it can be to keep up with the various social media platforms such as Facebook, Google Plus, Pinterest, Loveit, LinkedIn and Flickr.  Solopreneurs tend to think that it is taking too much effort to keep on posting updates about their business offering.


The social media marketing revolution has exploded and is growing in leaps and bounds which call for interactive social media management tools to stay abreast of your visitors, and to keep them up to speed on any new developments as far as your business is concerned.


Any small business owner would welcome some time saving tips from online marketing Melbourne professionals so that they can concentrate their energies on getting on with other essential tasks in running their business instead. This can easily be done using a powerful web-based dashboard provided by the expert marketers like Easy Dial Marketing to enable them to reach their desired market through geo-targeting functionality.


Just imagine how easy solopreneurs can keep track of how their business is doing, get to promote their product or service effectively, launch various marketing campaigns, and distribute targeted messages through leveraging the expertise of marketing experts or gurus.


The Importance of Using Social Networking for Online Marketing Purposes


Social networking sites such as Pinterest has become a very popular way of displaying what you have to offer to the world that is visually attractive and arouses the curiosity of visitors to go to your website or blog to find out more. This helped online marketing Melbourne professionals to achieve tremendous success in the online world.


Newer and better ways of getting your message across using social networking platforms are fast becoming the norm. This is why you will see newer and better social networking sites popping up every now and then.


Corporations in Australia as in other places found social networks like Pinterest to be an excellent visual stimulation tool. It helps marketers connect with people who share similar interests to theirs, and in turn connects with their friends as well.


The beauty of newer social networking sites such as Loveit, is that they show users the original source of the image they are viewing, and allow the user to follow the given source by simply clicking on the selected image.


It is like having your own online scrapbook where you can rearrange the order of your public or private collection any way you want that will help you find images you like. It is as easy as dragging and dropping the selected images.


Many people are making a decent living on the internet marketing their products or services through utilizing the power of social media networking sites such as Facebook, Twitter, and the newer Pinterest and LoveIt. Making money using social media management dashboards like the one Easy Dial Marketing make use of proves to be easy and one of the greatest new ways for a solopreneur to stay on top of their social media game. Find out more by visiting