Common Web Marketing Mistakes as Highlighted by a Reputed Web Marketing Company

Have you noticed that many businesses often neglect to take note of very important web marketing mistakes that are commonly made? What if a reputed Web Marketing Company could show you how to avoid these and even apply the necessary fixes to ensure you have the best chance of being successful in online marketing?

Website Mistakes Often made that are easily fixed as Demonstrated by Experienced Web Marketing Company

It is easy to blame others for not doing well when involved in online marketing. There are however a few mistakes that can easily be avoided by implementing certain strategies for your website. Let us take a closer look at some of these:

Page Title that is longer than 70 Characters - Be aware that browsers and search engines can easily cut of the page title on your article or blog if it is more than 70 characters long. Keep it as short as possible while still telling visitors what your page is all about.

 

The Meta Description Should Not Be More than 150 Characters - Similar to page titles, meta descriptions will also be cut off if they are too long.

Title of page not Targeting Keywords that are Realistic - Whatever users generally search for should closely match the title of your page for it to be effective. Do not write your page too much like an advert, and avoid descriptive words that are overkill.

The very first words of your page title have the most influence when it comes to search engine results. Therefore, using general industry keywords is more important to use than your company name would be.

Keywords for your Page should not be all the same - Every page on your website should serve as a new opportunity to be found online. Do not re-use the same keywords for your internal pages, but rather diversify it.

Setting Your Domain Name to expire soon - Know that search engines favour sites or blogs where the domain will last for much longer. By having your site or blog registered for longer shows that you are committed for the long term.

Having no CSS - It is important to make use of CSS for SEO purposes and not just to see to it that your design is consistent.

Lead form too lengthy - Conversion forms are very important in seeing to it that traffic gets converted into leads. However, visitors would be more inclined to become leads if your form is done right.

Too much or too little text - Search engines love text that is relevant to the topic of discussion. You should guard against too little or too much text though.

Not Analysing Your Results - Your work is not completed by just having interesting content that is well optimised, and getting you leads. You should refine your SEO strategy even further by analysing your results.

Any web marketer who wants to stand a chance of being remote fully successful should learn from a more experienced Web Marketing Company who has already tried and tested various online marketing strategies for their business.

What A Web Marketing Expert Will Tell You About Web 2.0

Any internet marketer hoping to break into the exciting world of Web 2.0 should carefully consider 6 of the most important marketing strategies that would enable them to be successful in an environment where customer would freely talk about their products and services.

 

Social Media Integration

 

According to a well-known web marketing expert in Melbourne, social media is regarded as one of the most important aspects of Web 2.0. First and foremost, you should learn all you can about social media by regularly interacting on channels such as YouTube, Flickr, Digg, Delicious, Facebook, and so on. Through having a proper understanding of these, you will have a much better chance of reaching your target market.

 

Share Your Marketing Plan for Web 2.0

 

Do not underestimate the role your visitors would play in sharing your marketing plan for Web 2.0. Afford them the opportunity to create content for your site and then pass it on to their friends. Who knows, they may even create promotional videos about your products and services, which can be used on local TV channels for additional exposure.

 

Participating in the Conversation

 

Remember that social media apps are known as a two Way Street as far as conversation between interested parties are concerned. For added exposure, you need to join and participate in the social media groups. This is particularly useful if it happens to be in the Niche you are interested in. What is more is that you can add a variety of social tools such as tagging, video blogs, wikis, weblogs, etc. Make sure you enable comments on your blogs and allow visitors to contribute where appropriate.

 

Social Media as Viral Marketing Tool

 

Know that social media serves as a very potent viral marketing tool as all sorts of ideas as well as content get passed along in quick succession. Therefore, content is king in the Web 2.0 world we are in. Content serves to attract visitors and lets them bookmark, share and pass along useful information to their friends and family. Easy Dial Marketing as web marketing expert firmly believes in social media.

 

Content Travel

 

Get your content to travel to various parts of the world by encouraging visitors to bookmark and tag the content provided by you. Make it easy for them by letting them click a button in order to repost photos, podcasts, and videos with ease on their own websites.

 

In addition, you should let your content travel by posting it on sites like YouTube, Flickr and other prominent places where your target market generally hangs out, and where others will easily find it. Ensure you use news feeds for any new materials such as video feeds, DVDs, eBooks, eBrochure, and so on. This way your content will soon spread all around the world.

 

Video as Key Driver in the Web 2.0 World

 

Get on board the multimedia wave within the Web 2.0 world where static images and pictures are simply not good enough anymore. Video proves to be the Holy Grail for Web 2.0 these days. Hundreds of millions of videos are being downloaded on a daily basis. Therefore, creating and posting short videos would be in your best interest to help attract visitors to what you have to offer.

 

These are just a few simple marketing strategies you can apply within the wonderful world of Web 2.0. There are still a host of very useful social media marketing ideas and techniques as provided by web marketing expert Easy Dial Marketing that you can explore as well as integrate into your marketing plan. To find out more visit http://easydialmarketing.com.au

 

Why Hire A Web Marketing Expert

If you are in the lucky position where you run an online business, chances are that you are involved in some form of internet marketing to help you increase sales and ultimately get more visitors. However, several business owners do not fully understand all there is to know about internet marketing and can do with the help provided by a web marketing expert.

 

Below are two reasons why you should seriously considering hiring an online marketing expert:

 

  1. Utilizing SEO techniques - Search engine optimization is free and an excellent way to generate major traffic from search engines such as Bing, Ask, Yahoo, Google, etc. This is so as people from all around Australia and other parts of the globe make use of known search engines to source information from. Most marketers would regard SEO as an art to help internet marketers get to the top of known search engines so that their webpage can eventually be the first ones visitors would see. In turn, this would lead to more traffic. There is a certain science to SEO though that a web marketing expert can assist you with. They will know the deep secrets of SEO that will ensure you have a better chance of success than trying to go it alone.

 

  1. Social Media Optimization techniques - Various types of social media activities would include things like directory submission, RSS feeds, social bookmarking, and so forth. It is similar in nature to search engine optimization as its purpose is to get you more traffic and create a brand awareness. By hiring a social media expert, your business will get the representation it needs in the social bookmarking and social media world. In this regard, a trustworthy web marketing expert like Easy Dial Marketing would have you covered as they will enhance your web presence through well-known social media like Twitter, Facebook, Reddit, LinkedIn, Google Plus, Pinterest, etc.

 

The above mentioned are just some of the techniques an internet marketing expert would use to help you drive traffic to your website and increase sales. Besides, SEO and SMO are commonly used to create an awareness about your web presence. With hugely popular sites like Facebook, Twitter, LinkedIn, Reddit, and Google Plus, it is important that you have a set online marketing strategy in place.

 

This is why you should hire a web marketing expert such as Easy Dial Marketing as they are experts in the field of online marketing. They have already reached places through years of experience that you still have to get to. What is more, they enjoy sharing their wealth of knowledge with their customers.

 

Web marketers like these have the skills needed to help you achieve the kind of results needed to be successful as an online business. They are able to advise you of innovative ways to help you solve various difficulties that you may encounter with your new venture. This would include existing as well as different marketing strategies than what you have been using up until now. Making use of the expertise of Easy Dial Marketing might be all you need to get you on par with other successful internet marketers. Head over to http://easydialmarketing.com.au and make some sales.