It is clear when running a business online that online marketing rules have totally changed the way people do business these days. Both individuals and business owners have changed the way they purchase products and conduct business in the online world. According to online marketing Melbourne experts, prominent search engines are the most targeted way qualified prospects would find what you are offering. Therefore, your website or blog is seen as the most important tool to attract and convert interested prospects into leads.
What exactly are the new rules of online marketing, and how can you use these to your advantage in getting more visitors, leads as well as customers? Online marketing Melbourne professionals soon realized there are two very important marketing principles that have changed that you can use to your advantage.
Reaching Customer directly
Back in the day, you would have to send out a press release, then follow up in the hope of getting some coverage through the chosen media. It was a shot in the dark and not always a guarantee of success. Nowadays, through the online world, you should really send out a news release at regular intervals and target prospects and customers instead of the media as your primary audience.
In addition, your news release should include back links to your site and be optimised for the search engines. Any press release that get passed onto another site or blog would link back to you. This is powerful and would quickly enhance your position with regards to page rank.
Customers talk to one Another
In the old days, prospects would generally only hear positive things being said about your business. There was simply no way that a prospect would experience much criticism in connection with your products or services. Today is another story altogether. Between discussion forums, blog comments and social networks, it can be very scary as your prospects can read the finest details about your business, and that directly from the source, your customers.
It is absolutely crucial that you become part of this conversation, then provide your honest opinion while also offering to assist in any way. This way your customers will talk about you in a positive and uplifting way. Online marketing Melbourne experts found that it pays to be helpful. An example of this is when someone needs to know how to set up their blog. In no way should anyone dictate or control the situation as this will leave a bad taste in their mouths. How can one take advantage of the new online marketing Melbourne rules to help promote your company? It is best to speak to experienced marketers who have been through the mill so to speak.