Envision this: You are super excited as you finally got to page one on Google, only to find you are down to Page 15 the very next day. You did not see this coming, and are truly disappointed. This is the real world of internet marketing and Google. In most cases, hapless entrepreneurs are left in the dirt pondering over what happened. This is exactly why you simply have to have a Website Audit done.
What is a Website Audit All About?
Every business needs a Website Audit to get a birds-eye view of how their site performs in terms of professional reviews, site analysis that also includes the various inbound links and content used. In addition, it also looks at all of the following:
- The design of your website and the web structure
- How your backlinks perform
- Which target keywords work best
- Any possible link and page errors
- Does your page title captivate your audience
- Whether your meta description captures the essence of your message
- Is there any duplicate content that needs changing
- How about the architectural structure of your URL
Website auditing is a pre-requisite before you even think of optimizing your website. It is absolutely crucial for your online business to have experts analyze your site and put the necessary resources in place before letting them alter your SEO campaign for the better.
Why a Website Audit?
Come to think about it, your site is the center of attraction due to your marketing strategies, social networking, PPC and SEO - all of which directs traffic to your website. Having a site that is defective can flush all your hard work down the drain. On the other hand, doing an audit and taking the necessary action will go a long way to keeping your site performing properly. This is why a Website Audit is so powerful as it follows corrective procedures once any issues are discovered.
Doing an audit is the first step in the right direction as far as Google updates are concerned. After all, this major search engine easily rolls out anywhere between 500 to 600 algorithms annually. Can you see the importance of getting a Website Audit done at least once a year?
Be Prepared for Algorithm Update by Google
Any business owner with a website dread Google Algorithm updates. Any potential hiccups can effectively be prevented by means of a Website Audit, which includes being protected from algorithm updates. After all, Google is all about improving the quality of content presented on the net, which is why they are forever tweaking their algorithms. Website owners need to ensure they are prepared at all times.
Two of the most feared algorithms are Panda and Penguin. Since 2011, there have been a total of 25 Panda updates. Starting in 2012, there have been 3 Penguin updates. These algorithms affected a huge percentage of search enquiries. We are talking about 41.4 percent. While Panda would generally focus on sites that have low quality content, Penguin focuses on web spam. You can stay on top of your game by having a regular web audit done.