It is crazy to think that just over a decade ago, one could keep up with the blogosphere. Since the advent of Web 2.0 and the dot com bust, you could count the number of blogs devoted to things like movies or music on only two hands. Not too long ago though, various companies saw an in-house blog as an inexpensive way to promote their businesses. Nowadays, many online marketers who follow all types of internet marketing advice seem to think that there are way too many blogs. As a result, they decided to cut blogs and spending money on professional bloggers. Would this be the right advice to follow?
It’s been said that you should blog on a regular basis to drive traffic while ensuring you are doing everything in your power to get your blog to stand out from the rest.
Besides, readers are smart enough to notice a blog that is more than just a promotional tool. Unless readers are really interested in your services or products, they won’t add you company blog to their RSS feed only to read plain old product announcements and brand related news. Even with budgets shrinking and competition becoming fiercer, you need to make sure that your blog is less of an advertising dump than before. It should focus more on original content and link back to your site where you are hoping to sell your products or services. This would be considered as smart internet marketing advice.
What Should Your Blogs Focus On?
Informative as well as entertaining blog post would be your best bet for getting your visitors to keep on coming back. Readers become addicted to blogs where there is a humorous voice present of someone who is unafraid to share the various opinions. A good laugh or sad moments are often needed in order to hook the reader and getting them to be loyal followers. We cannot emphasize enough the importance of providing value and not just putting up a list of links with no original content whatsoever.
Various entrepreneurs and business owners are scared to offer their public opinion about current events, the state of a given industry, etc. In essence, to be successful with internet marketing, you need to develop a community blog where people can’t wait to read new posts. Just how do you get to attract commenters to your blog? One way is to take advantage of free online marketing opportunities as provided by Easy Dial Marketing.