Level of Online Marketing Confidence in Australians Shown to Be High

According to a survey cited by the Business Standard, Australian businesses are among the most confident with online marketing efforts. Throughout the world, people are embracing the digital world for many aspects of their daily lives. There are still places, however, where marketers are not too confident with the digital move. Australia, however, has a good percentage of marketers who are confident with their practice.

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A Top SEO Expert Can Help your Business Website Survive Mobilegeddon

If most people fear an impending doomsday which might not ever happen, businesses fear a different kind of doomsday which can or has already affected their websites. This event, which started last April 21, was popularly known as “Mobilegeddon”, when Google implemented yet another algorithm update that now factors in a website’s mobile responsiveness on its rankings in a search engine results page. Luckily, a top SEO expert can help you stay on top of this latest change and even win with your SEO strategy.

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Invest in Digital Marketing and Take Your Company to Greater Heights

Invest in Digital Marketing and Take Your Company to Greater Heights

As the old business adage goes, it takes money to make money.

You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimised and cohesive marketing strategies. If you fail to invest in digital marketing, you will be left behind, as your customers are increasingly turning to the Internet to inform their purchase decisions.

Digital marketing is the way of the future. If you want to expand your brand, boost sales, and grow your businesses exponentially, then you have to invest money into digital marketing to drive these goals. Both your prospects and existing customers are actively searching for different products and services online. They’re also reading reviews and comparing various products and services.
You need to strategise your marketing budget accordingly with the help of online marketing professionals, as well as the application of methodical analysis such as the BCG Growth-Share Matrix.

Applying the BCG Growth-Share Matrix Analysis to Marketing Initiatives

The BCG Growth-Share Matrix is a portfolio planning model that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help companies analyse their business units or product lines. The BCG Growth-Share Matrix can help companies allocate resources, and is used as an analytical tool in brand marketing, product management, portfolio analysis, and other disciplines. The BCG Growth-Share Matrix analysis can also be applied to marketing initiatives.

The BCG Growth-Share Matrix classifies a company’s business units into four categories—cash cows, dogs, question marks, and stars—based on combinations of market growth and market share relative to the largest competitor; hence the term “growth-share”.
Cash cows possess high market share in a slow-growing industry and are considered to be leaders in a mature market. Because cash cows have a return on assets that is greater than the market growth rate, they generate more cash than they consume. Like a real cow, such business units should be “milked” for profits and should be invested with as little cash as possible.

Dogs, in contrast, have low market share and a low growth rate, and as a result, neither generate nor consume large amounts of cash. While dogs typically “break even” and generate barely enough cash to maintain the business unit’s market share, they’re considered to be cash traps because of capital that is tied up in a business that has little potential.

Question marks are businesses that operate in high market growth, but have low market share. Their high growth rate ensures that they consume large amounts of cash, but their low market share ensures that they do not generate much cash. This results in considerable net cash consumption. Question marks have the potential to gain market share and become stars, and eventually, cash cows when market growth slows.

On the other hand, if the question mark does not fulfill its potential, then it will eventually degenerate into a dog after years of cash consumption, particularly after the market growth declines. Hence, question marks need to be analysed carefully to determine if they are worth the investment required to grow their market share.

Less problematic are stars, which are business units that possess high market share in a fast-growing industry. While they generate large amounts of cash due to their strong relative market share, they also consume large amounts of cash because of their high growth rate. If a star can maintain its large market share, it will eventually become a cash cow when the market growth rate starts to slow down or after the star reached a level of maturity by gaining efficiency and cost advantage.

As noted earlier, the BCG Growth-Share Matrix analysis can be applied to marketing initiatives. The online marketing campaigns of successful businesses occupy most of the cash cow and the star quadrants because of the high market share (brand expansion, reach and conversions) that have resulted from these optimised, revenue-generating online marketing campaigns.

Typically, the first step is concerned with evolving online marketing campaigns from the question mark phase to the star phase, and finally, to the cash cow phase. Businesses that started early with their online marketing most likely started their campaigns in the question marks quadrant. These businesses have tested and selected the best online marketing campaigns, and in turn, have optimised these campaigns with their online marketing agency for maximum effectiveness until they became stars.

To paraphrase the words of the legendary advertising executive David Ogilvy: “Never stop testing and your [online marketing] will never stop improving”.

While stars generate huge revenues due to their high market share, they also tend to require huge budgets due to their high platform and market growth rate. Stars that eventually reach maturity will become cash cows.

Cash cows are the most effective marketing campaigns and resulting revenues from this quadrant should be coursed out to fund questions marks until they become stars. Also, a greater portion of the marketing budget should be invested in stars to increase their market share until they reach maturity and become cash cows. This process needs to be repeated in order to be always ahead of the curve in digital marketing.

In the infographic, you will see the cash flow and transformation cycle in action. After going through the experience curve, and gaining cost efficiency and cost advantage, these businesses have online marketing campaigns that have matured and have evolved into cash cows. This leads to high overall revenues for the business, which in turn allows them to develop more stars.

We’ll help you identify the ideal marketing budget for your organisation in order to drive your marketing objectives and business goals. By establishing an optimal marketing budget, your business will become more competitive and profitable in an increasingly cutthroat marketplace.
We’ll also help you test and select the best online marketing campaigns, and optimise them to ensure maximum effectiveness to further your brand expansion initiatives.

We’ll drive your growth, boost your profits, expand your brand online, and increase your leads and sales.

Contact our professional digital marketing agency today, and get a FREE consultation on how to strategically increase your marketing budget.

Call us now on 1300 327 934 or send us an email on sales@easydialmarketing.com.au so we can schedule your free consultation and bring your business to new heights.

Patience Is a Virtue Even in Online Marketing

Considering the number of wins waiting for you on the bottom line. Is it any wonder that some businesses overlook one very important factor to do with online marketing. Unlike what some marketers would think, it has nothing to do with the software you are using. The work you put in prior to launching your business is of utmost importance.
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Upgrade Your Business Through Online Marketing

With Christmas just around the corner, it is time for SMEs to get their new year's resolutions in order and upgrade their business using online marketing techniques like never before. Is this really possible? Wouldn't it be just another year where it feels like your business is running you? Now is the time to take a long hard look at how you can make 2015 the best online marketing year ever.

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Why Do Business Owners Struggle with Internet Marketing

The fact is that a huge percentage of business owners fail with internet marketing, simply because they focus on the wrong things. Do you want to learn what you should be focusing on to see results and how you can stop struggling online? Take it from an internet marketer who had the privilege of finally cracking it after he was wasting time going after too many things at the same time.
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Internet Marketing Misconceptions Around Emailing Your List

Would you say that there is a right way and a wrong way as to how regularly you email your list as internet marketing guru? Everyone knows that your email list should be treated like it is a goldmine.

Put yourself in the shoes of your prospects. What would your reaction be if you received way too many emails with no real value attached to it. Are we right in saying that you will feel as if you were sold? How much is too much? Would a weekly or monthly message be enough? While you do not want to bombard your subscribers, you do not want them to forget that you exist.

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Become An Online Marketing Master Using Ad Copy

Online advertising, also referred to as internet advertising or online marketing, is a form of advertising that make use of the Internet to deliver numerous promotional marketing messages to your customers. This would include SEM (search engine marketing), email marketing, social media marketing, as well as various forms of display advertising such as mobile ad copy and banner ads.

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Digital Marketing Is the Best Response Marketing

Web marketing gradually developed to the extent were it now controls the business sector, which is why internet marketers are turning their attention to digital marketing. However, there are still several businesses who believe they do not need a great digital strategy to be successful. While they may be able to grow their revenue currently. this will not always be the case.
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Claim, secure, and establish your brand today on social media, blogs and local directories before someone else does!

Yes, the next most important thing to do to secure your brand after acquiring your domain name, is to also secure your account names and profiles on various web properties.

Did you know that 93% of the world’s top 100 brands that had their matching Twitter handles owned by someone else at some point?

This is a branding nightmare.

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If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.


If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to think of when they hear or read your brand online? Most companies and entrepreneurs tend to lose focus on this matter, especially if they are eager to “get by” and make a name for themselves straightaway. Continue reading

Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see?

Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer.  They search in the blogging community and in local business directories. They also land on press release sites and other web pages. Continue reading

Beat the Competition with These Online Marketing Strategies

Are you an online marketing professional in charge of your own small to medium sized business? You could very well be the one who takes care of SEO and any inbound marketing strategies. Do not feel alone. SMBs (Small and Medium sized Businesses) easily spend about 20 percent on staff salaries to assist them with internet marketing and SEO. Whereas larger business owners tend to outsource their activities.

Therefore, it is important to SMB's to make use of effective online marketing strategies that would enable them to beat the competition. Here are some of these:

* Primarily focus your SEO efforts on Google as roughly 80 percent of all searches are made through Google. Search engines such as Bing and Yahoo are also important, but somehow less important than Google.

* The right keyword selection would ensure that you choose keywords that are relevant to what you have to offer. The keywords selected should be easy to rank for. In this instance, you may want to use long tail keywords as they tend to be less competitive.

* Create out of the box content that will position you as a thought leader. This will ensure your prospects look up to you as an online marketing professional. They are more likely to buy from you as a result. Your prospects should turn to you for answers to problems they are faced with.

* Another very effective strategy is to be generous and give away information, provide access to tools, and so on. What will happen, is that you will obtain numerous inbound links that will also improve your SEO rankings.

* Rather than push products, make use of attraction marketing through social media avenues like Twitter, LinkedIn, Pinterest and Facebook.

* Utilise call to action where you would provide valuable information that will solve your visitors' problems. All they need to do is to opt in and provide their contact information. Using a tempting call to action will get your prospects into your sales funnel.

* Online marketing professionals should draw qualified leads to themselves through well designed landing pages. Everything from improved SEO to great content comes to a head in your landing pages. Leads must find your offer too attractive to resist. You should have one offer, recap your benefits as well as have a short optin form in place.

* It is key to follow up through using a thank you email as well as a nurturing campaign to get leads deeper into your sales funnel. This can be achieved through additional free offers.

* Tracking your progress as online marketing professional at all times is essential as it will afford you with the opportunity to experiment, then make use of a strategy that will get visitors to not only visit your site, but get converted to leads. At times, changes will need to be made. Therefore, you should have access to an internet analysis tool to assist you in figuring out what is working and what is not.

Overall, to be successful with online marketing requires a lot of patience and tenacity. It is all too easy to become disheartened and give up in the process. On the other hand, if you could enlist the services of expert marketers such as Easy Dial Marketing, then it is a whole different story. You will soon experience the kind of success that your competition never thought would be possible.

Applying Top Content Curation Strategies for Internet Marketing

You may think that original content distribution is good enough. However, content curation is far more important if you hope to have success with internet marketing. The reason for this is that curated content requires a marketer to add your voice to current content. This would be the case whether it is your own or someone else's content. Content curation assists aid marketers to widen their reach in the community. In order to maximize your content curation efforts, you should be focusing on three important elements to bring about massive results.

Three Top Content Curation Strategies for Internet Marketers

First off, you should utilise a variety of media and think of ways to extend your reach through diversifying the various media platforms where you intent distributing your content.
As a content curator who hopes to become successful in internet marketing, you should pay attention to where you want to place your content. The location should relate to the information you want to distribute.

Effectively, you should employ a mix of 3rd party media and social media entities. This way you get to maximise your reach as you would access different audiences and platforms.

Tailoring Your Content to Specified Media Platforms

Secondly, your content will truly shine if you can adapt it to suit a specific media platform. If it fits like a well designed suit, then your content would be more appealing to your target market. Watch out and do not let your content become too integrated with the platform so it appears like wallpaper to the extent where you audience do not even notice it.

You should envision both your original content and curated content to fit the medium you intend using. Before you even start creating your content, you should plan how you will do it to suit various platforms.

For instance, you need to modify your headline to suit the platform. Titles are key to content curation. After all, a new headline can have a powerful effect on your content distribution. You should alter the size of your images to suit the platform. Using visuals will ensure the content you are using pops. Adding commentary is another huge step forward in getting your curated content to pack a punch. Some internet marketing specialists such as the team at Easy Dial Marketing have mastered this technique.

Publish Regularly

If you want to achieve your goals as a business owner, you should leverage the power of curated content and train your audience to watch out for your content. This is the logic being followed by traditional TV schedules and newspapers.

You should make it about your audience and what would interest them. It is a case of building your tribe if you want to build on your goals and extent your authority as an internet marketing expert. You can achieve this if you publish, and distribute your content regularly

In addition, you should be consistent when you publish and share your content so that your audience will keep on showing up to consume the information provided.

For even more content curation strategies, you are invited to get in touch with Easy Dial Marketing for expert advice and tips on how to ensure you get massive content curation distribution, and extend your creative touch to provide relevant context based on the media options you choose.

Beat Negative Reviews about Your Business with Effective Online Reputation Management

Online reviews can impact your reputation and eventually your whole business. That’s a fact. Want proof? According to research, a massive 80% of consumers can change their purchase decision after reading a negative review online. They do this even if the business in question was referred by a family or friend as a separate study by LMG showed that of those who searched online for referred businesses, 52% looked for reviews or ratings. Online reviews are that powerful.

But reviews aren’t always bad. In fact, they can spur new life into your business and even boost your bottom line. What impact they make – whether positive or negative – will depend on what actions you take today. See what we mean through a short video on online reputation management.

Negative Reviews Are Bad for Business

It doesn’t get any clearer than that. If bad reviews about you or your business are present online, then you need to do something about them. You can’t just sit there and hope prospect customers who find them will be fair in their judgment. They will base your reputation on what they see and read online. According to LMG, 87% of respondents search online for more information about a business that a friend or a family member referred. Also, 85% of consumers read online consumer reviews just to determine if a business is a “good business,” according to a BrightLocal survey.

Meanwhile, findings by Cone Research show that reading a negative review online can spur 80% of consumers to change their purchase decisions. That means if there’s one bad review about you out there online and people saw it, 8 out of 10 interested buyers would change their mind about your product or service. You don’t want to lose that much of your market to competitors, right?

Inevitable: People Read, Write Reviews

Here’s the sad truth: whether negative reviews about you online are true or not, consumers are bound to read and believe them. Various research and marketing firms have already conducted studies on this topic and their findings are similar. BrightLocal says 78% of Americans online use reviews to decide whether to purchase a product or not. Some 79% trust online reviews as much as personal recommendations. Nielsen’s figure is a bit lower – with 70% trusting online reviews – but is still significant. Another respected research company, Forrester, says 71% of consumers trust online reviews.

People even use all types of devices to find more information about a business a friend or family referred. According to research by LMG, 41% use a laptop, 25% use a mobile phone, 25% use a desktop computer, and 8% use a tablet in their search. They will look for you and your reviews, whatever device they currently hold in their hands.

Not only do people seek out, read, and believe consumer reviews, they also write them! In fact, 50% of all Internet users aged 18 and above have left a review online. Needless to say, you cannot escape online ratings and reviews; you can only deal with them.

Be Positive: Seek Help from Happy Customers

While you cannot prevent customers from posting their opinions of your products or services online, you can encourage your happy customers to leave nice remarks about you on the Internet. You can also collect their positive statements and publish them online. You cannot use fake reviews.

The best way to dilute the effects of bad ratings is to have more positive ratings. A study by Dimensional Research found that 90% of respondents who recalled reading online reviews claimed that positive reviews influenced their decision to buy. In the social media sphere, Chadwick Martin Bailey / iModerate Research Technologies found that 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.

Beyond Reviews: Online Reputation Management

To give prospects the best possible perception of your business, you need to start beating bad reviews with better ones. But that’s just the start. Online reputation management is more than just publishing genuine consumer reviews; it means giving you and your business a positive visibility anywhere on the web, from your own website, to search engines, to reviews sites, to social networks. Here are a few tips based on our experience with online reputation management:

• Always ask for initial consultation with an online marketing agency or reputation manager before you do business with them. This gives you an opportunity to feel whether you like to work with them or not. This is also the time to evaluate the agency’s knowledge on ORM.

• Seek reports. An in-depth web reputation analysis is crucial to know where you currently stand against your competitors. A keyword research report shows what keywords you need to target for the ORM campaign. Use these keywords for your articles, blog posts, and other content.

• Publish genuine consumer reviews only in relevant websites. Always take into consideration your niche, target market, and location in choosing where to publish the reviews.

• Optimize your social media accounts, especially Facebook and Twitter, so your “official” accounts become more visible than fake accounts or negative reviews that are out to ruin your reputation online. Then, join groups and discussions using your official accounts.

• If your website doesn’t have a blog yet, have it set up today and start publishing content that can outrank negative reviews about your business. Make sure the content uses the right keywords, is relevant to your target market, and will establish you as a trustworthy business.

• Finally, track everything. Know how many positive comments you were able to post in a particular timeframe. Know how many articles, blog posts, and press releases you published so you can track your progress. It’s nice to see ranking reports, too.

How We Manage Reviews & Your Reputation

We’re not shy to say that we are experts at online reputation management. We apply the tips above and do more. We start everything with research and back it up with reports. In between, we implement ethical and effective measures to ensure your positive media outrank negative reviews on Google. We use blogs, social media, and reviews sites to give you have a widespread, solid reputation all over the Internet. And best of all, we provide free in-depth consultation so we can analyze your business and target market – allowing us to prepare an ORM plan tailored to your business.

Call us now or send us a message to schedule your free consultation on online reputation management.

Want to Know What Makes us at Easy Dial Marketing Different? Read This!

Melbourne is one of Australia’s financial and business hubs, thereby making marketing (especially online marketing) understandably a huge matter in this city. This also means that there isn’t a shortage of marketing firms in Melbourne willing to help further your business, with varying quality and success. If you’re at a loss finding the right firm for you, look no further than Easy Dial Marketing. We have one thing that makes us the best marketing firm for you: we’re different! Continue reading

Website Audit Report: Why Your Website is Not Ranking on Google & Driving Sales for Your Business

Through their website, small and medium-sized businesses (SMBs) are able to compete with larger corporations that are equipped with bigger marketing budgets. It’s no surprise that SMB owners ranked “website” as their top digital marketing solution. They also think it’s more effective than email and social media. With owners putting this much value on their website, it’s normal to think that they are also investing heavily on site troubleshooting, maintenance, and optimization… or so we thought.

When was the last time your website underwent a thorough audit report? Six months ago? Last year? If you answered “never,” you’re part of the majority of SMB owners who may be in trouble. Because really, terrible Google rankings and poor user experience are just the tip of the iceberg. Discover how you can detect your website’s major issues today, before it’s too late.

Poor User Experience Blocks Sales, Referrals

If you have a website, that’s good news. You now have a tool you can optimize to give your business a solid online presence. However, simply getting a website is not enough. In fact, if you do not optimize it to give visitors a good user experience, your website could even do your business harm.

Research by Forrester and Akamai found that 79% of online shoppers who experience a dissatisfying visit are less likely to buy from that site again. Some 64% of respondents said they would purchase from another online store if they are not satisfied with site performance. In a related study, Jupiter Research and Akamai found that 75% of respondents would no longer buy from a retail site if it freezes or crashes, loads or renders too slow, or involves a convoluted checkout process.

What makes poor website usability extra dangerous to your business is visitors’ tendency to share the bad experience. Some 27% will tell their friends and family about it. Poor website user experience therefore doesn’t just prevent you from getting sales; it also robs you of referrals.

49% SMB Websites Guilty of Usability Issues

While poor user experience leads to loss of sales and referrals, many SMB websites have usability issues. Forrester found that nearly half (49%) of all of websites do not comply with basic usability principles. The same research and consulting firm found that 50% of online sales are lost because visitors can’t find the content they need. If your website is full of usability issues, then you are turning away customers.

In most cases, these issues are too glaring. For instance, according to BIA Kelsey and other sources, an alarming…

• 60% of SMB websites are missing either a toll-free or local telephone number on the home page
• 65.7% had no form-fill option to allow consumers to request information
• 74.7% were missing an email contact link on the home page
• 91.2% of SMB websites don’t have a Facebook widget (e.g., “like” button)
• 94.6% lack a Twitter widget (e.g., “follow” button)

Low Google Rankings Cause Online Invisibility

All owners want to rank on Google. Higher rankings on search results mean better visibility, more traffic to the website, and more prospect visitors that can be converted into leads or customers. That’s why owners spend their marketing budgets on SEO, or search engine optimization. And that’s good—that’s the only way to level the playing field and be able to reach consumers searching on Google. But here lies the problem with this approach.

Typically, owners, after getting a website done by a freelancer, will then look for another freelancer offering SEO. This approach works if your website is fully functional and does not have any underlying issues that are not visible to the common eye. Problems like faulty coding could prevent SEO from fully benefiting your website. That’s like trying to fill a bucket full of holes. No matter how much optimization you conduct, if the website is faulty, it will not rank.

No wonder, 26.4% can’t be found in an online search, according to the SMB DigitalScape report. Some 56% don’t even have on-page keyword information, which is crucial for search engines to discover and rank your web pages.

Impact by Search Engine Algorithm Updates

Let’s say your website offers visitors a good user experience. For some time, it even ranked well on Google and other search engines. And then, all of a sudden, your traffic started to plummet. You notice your website no longer ranks for the keywords you used to dominate. In worst cases, it doesn’t even appear when you search the actual business name. What happened? Chances are you were hit with a penalty. And it’s most likely due to non-compliance with algorithm updates.

According to marketing software maker Moz, Google changes the algorithm it uses to find and rank web pages between 500 and 600 times a year. Most of these changes are minimal, but there are some that shake the online marketing industry every now and then. For instance, in 2011, Google launched its “Panda” update, which targeted “thin” websites or those with poor quality content. SEO Round Table, a respected forum on search marketing, polled its members and found that 40% were impacted by the update negatively. Other major changes were “Penguin” of 2012 and “Hummingbird” of 2013.

So, if your website suddenly showed signs of sudden loss of traffic or lower rankings, it could be due to non-compliance with algorithm updates. Poor search visibility means your prospects have trouble finding your business (your location, phone number, product and service details, etc.) online. If they can’t find you, they can’t buy from you.

Website Audit Report: Crucial Areas to Focus On

To know exactly what’s wrong with your website, you need a comprehensive website audit report, particularly in the following areas:

Market Research and Analysis – For more online visibility, know what keywords will actually help your web pages rank. A combination of manual and software analysis is the best option.

Content – See if it is geared to drives sales and is compliant with algorithm updates.

Site Structure – Internal links and tracking systems must be thoroughly checked.

Web Design – It should be mobile responsive (loads in all screens and devices, including smartphones and tablets) and the template should look professional.

Page Title and Meta Troubleshooting – Duplicate and missing information can gravely affect SEO.

Backlinks Analysis – High quality inbound links help in rankings. Check your backlinks.

Error Troubleshooting – Problematic codes could block search engine crawlers from discovering the site and ranking it. Error pages can turn off prospect customers.

Others – Page load speed, bounce rates, malware, and other factors must also be audited.

Free Consulting: Audit Report for Your Website

Usability problems lead to loss of sales and referrals. Non-compliance with algorithm updates and poor website backend, meanwhile, can prevent search engines from displaying your web pages on search results. Other factors like malware infection or slow page load time can aggregate visitors’ negative perception of your business.
As your website is and will always be your No. 1 digital marketing platform, you need to ensure it fairly presents your business. Make it stand out and visible. When prospects visit, give them the information they need and the reason to call you or visit your shop. So whatever issue your website is facing, you must start resolving them today. The first step is always getting a website audit report. Know the problem, and then solve the problem.

We’ll give you free consulting on website audit so you’ll understand how our service can detect your website’s issues today. Call us now or send us a message so we can schedule your free consultation.

We Have Five Reasons You Need to Work with Us at Easy Dial Marketing

Marketing nowadays doesn’t just involve TV, radio, and billboards; it is now associated with words like social media, search engine optimization, and Internet rankings. As such, you shouldn’t rely on old marketing strategies alone if you wish to get the word out and promote your business. You have to work with a firm that understands the importance of, and can actually adopt, a different approach to marketing. Continue reading

Online Marketing Company and Services Overview: How Does Our Agency Actually Work?

The necessity for your business to have an outstanding online presence and website has never been greater. For this reason, many local business owners like you are trying their best to find digital marketing agencies that can assist them in their online business goals. However, those who have yet to work with a consultant or a marketing group have little idea on what exactly these types of companies do. So how does an online marketing and web design agency actually work? Using our agency as a case study, here’s how.

Online Marketing Company Overview

A digital marketing agency can bring your brand to the masses and ensure your image online is nothing short of impressive. However, you need to ensure that the agency is constantly aware of the current and historical online marketing industry statistics and trends as well as customer behavioral trends that affect your business. Trends they need to be aware of include Google algorithm updates and developments in mobile-friendly web design. Your agency must also be at the frontlines of the industry, constantly testing online marketing techniques based on research.
But more importantly, the online marketing and web design agency must have the desire to make your business much more successful.

Good Agencies Actually Listen: Intake Stage

No one knows your business and your goals more than you do. That’s why your agency must take the time to listen and understand your business, products, services, and who and where your customers and competitors are. They must take note of your past marketing activities to give us a clearer picture of how to help you. This is the intake stage and we use it to learn more about you.

Engagement via In-depth Consultation

When you are looking for a digital marketing agency, make sure they are a company that can provide a unique consulting experience to you. Though this experience can be achieved in many ways, the most effective is comprehensive consultation. Through extensive engagement, your agency can create a customized plan to expand your online presence and increase the attractiveness of your brand.
We are proud to say that we are an agency that provides detailed consultation to our prospects. While the client gets to understand the value of the service they are looking to avail of, we also get something out of the consultation phase. We are able to better understand our prospect and their business – making it easier for us do all the technical work later on.

Effective Project Management

If your agency cannot manage projects effectively, you’ll encounter great headaches in your partnership. Effective project management entails ample capacity because if the agency cannot handle the load you put on it, it will crack under pressure. See to it that the agency can scale with you and can prioritize your projects, big or small.
More importantly, ensure that your responsibilities in the project are clear are at the very start. This will improve management from the intake stage down to the completion stage. For instance, in a typical SEO campaign, some of our pre-launch responsibilities to you are: managing your marketing expectations, communicating our customer support structure, and giving you a list of the requirements you need to submit. On your end, you need to understand the goals of the campaign, abide by agreed upon communication methods / schedules, and submit the requirements we need to run your SEO campaign. If things like these are clear early on, the project will run smoothly.

Efficient Processes and Workflow

Processes and workflow are usually built with time. What we can say is that we have been doing this for years and our processes and workflow are smooth and efficient enough to make the most of the time we spend together during the consultation and the intake. We also have sufficient experience to ensure smooth and fast movement of tasks from one stage to another up to the end of the project.
For instance, in a typical web design project, we would ask you to submit requirements which include the necessary information to build your website. Once all requirements are in, we’ll start the build phase. The theme will be installed, content will be uploaded, and if there are additional configurations needed, these will be arranged too. The build will then go through one or two rounds of revision before the “product” is installed on the hosting environment. You now have a website.

Cycle Includes Continual Improvements

We follow a cycle beginning with an in-depth consultation to identify your needs and determine the best strategy for you. We then measure and analyze the results and listen to your feedback so that we can make our online marketing efforts for everyone a success. We develop our services continually as the online marketing landscape to ensure the best results, regardless of what service we run for you.

Online Marketing Services Overview

One reason that makes us effective in handling your online marketing and web design efforts is our complete service set. From the “core” service SEO to complicated responsive website design to the relatively new Local Search, we can handle it all for you.

• SEO – Having a website (assuming you have one) is not enough. You need to OPTIMIZE it for search engines. Optimizing websites is called "SEO" or search engine optimization. SEO ensures that your web pages are crawled and indexed by search engine robots.
• Local Search – This ensures your business also comes up when prospects search in online maps, reviews, local directory listings, and check-ins in your area of operation. This is a focused marketing effort external to your website in the local, mobile, and social arena.
• SMO – One in every six minutes spent online is now spent on social media. Use Social Media Optimization (SMO) to ensure your business is present and visible in social networks like Facebook, Twitter, and Google+.
• PPC – Use Pay per Click (PPC) marketing if you're in a hurry to reach the first page of Google. PPC displays your ads alongside search results… instantly. It's perfect for websites where keyword competition is very high. And, you only pay when your ads are clicked.
• Remarketing – Similarly, PPC Remarketing lets you display banner ads to people who have visited your site and left. This gives you another chance to drive them back to your website so that you can get that lead or sale. They see your ads, you get brand exposure.
• ORM – While we cannot fabricate reviews for you, we can publish your genuine customer reviews in the right places – ensuring that positive results push down negative ones. Ask us about our Online Reputation Management or ORM service.
• Web Design – Get a website that is “mobile-friendly” or “responsive.” Why responsive? A Google study shows that 67% customers are more likely to buy from a website that is mobile friendly. 48% feel "frustrated" when viewing a non-mobile friendly website.
• Website Audit – An audit checks the website’s viability to receive optimization. You may uncover major problems that prevent your site from ranking on Google. This “check-up” also enables your agency to better assess your current online standing.

We take the time to listen to your needs through in-depth consultation, which we provide to clients before making any kind of service recommendation. And because we can deliver all these services to you, we’re confident we can help your local business succeed online. Call us now or send us a message to schedule your free consultation on online marketing.

Qualities of an Effective Online Marketing Agency: Guide for Business Owners

To give your business a solid online presence, you need the help of an online marketing agency. Research shows that in 91% of small businesses, the CEO also serves as the primary marketer. Playing double roles doesn’t come as a surprise as 96% of these businesses have a staff of five or fewer.

Unfortunately, business owners and managers like you simply do not have enough time to dabble and experiment online. The core business – be it a bakery, carwash, dental clinic, or restaurant – needs you. You need to be running operations. Trying to learn the technical aspects of online marketing and sacrificing time for the business is not worth it.

So why burden yourself when you can leave the technical stuff to an agency, right? Correct! But now, here’s the challenge: how do you choose the right provider for your business? Here’s some helpful advice.

But First, Be Wary of Unrealistic Promises

Internet marketing consultants or companies typically make the same promise to business owners: more traffic, leads, and sales online. What business owner wouldn’t want those results, right? But the question is, can they really deliver? Are they telling the truth, or merely making promises to peddle their services? Just remember, if the promises are too good to be true, they probably are.

It’s easy to plunge into this pitfall as many businesses are in dire need of services, and are assigning these needs to providers. For instance, one research found that 63% of marketers will spend more on content creation this year. That’s how bad they need new content. Meanwhile, 50% will spend more on search engine optimization (SEO) and search engine marketing efforts delegated to agencies.

But while you may badly need these services, remember that falling for “we’ll give you the moon and the stars” type of promises is the biggest pitfall small business owners make when hiring an Internet marketing agency. Be careful when choosing your online marketing provider. After all, that company will represent your business online. If they create a faulty and spammy website, publish irresponsible Facebook status posts, or write articles with terrible grammar, it’s your business that will bear the brunt.

So how do you choose the right online marketing service provider for your business? Here are two qualities you need to look for.

Expertise: Testing and Experience Combined

Unlike major corporations, small and medium-sized businesses have small and medium-sized marketing coffers, too. As an owner, you want to ensure that you will get your money’s worth when entrusting online marketing activities to an agency. And to ensure you get a return on investment, one of the things you should search for in an agency is expertise.

“Expert” level Internet marketing agencies typically possess these characteristics:

  • Carry out research and development
  • Conduct testing
  • Continuously improve services
  • Frontliner in the industry
  • Have sufficient experience

Agencies that are experts in what they do are always on the lookout for new techniques and strategies to help promote your business online. They do not merely rely on previous experiences. They keep on improving services by combining experience and results of new tests they conduct. They stay sharp through research.

That is why they understand what Google Panda and Penguin updates are, what the Hummingbird algorithm is, and what all of these terms mean to your SEO strategy. They understand how to maximize online maps, local directory listings, check-in sites, and review sites to boost your local online presence. They know that sharing content via social media is better than building cheap links and spamming. If a provider is a front liner in the industry, and has sufficient experience, there’s a good chance it can also handle and steer your business to online marketing success.

Passion: How Bad They Want You to Succeed

Passion, they say, is a subjective quality that you cannot measure. But if you ask any entrepreneur, they’ll say that passion is a crucial factor in the success of any venture. And for an online marketing agency to be able to help your business succeed online, they must be passionate in helping you achieve your marketing goals. How can you tell if they have this passion? Ask yourself these three questions:

  • Does this agency listen to my needs?
  • Do they provide In-depth consultation based on these needs?
  • Do they align their services toward my marketing goals?

If you answered yes to all these questions, and you’ve determined their expertise based on the characteristics we mentioned earlier, then you might just be looking at the online marketing agency you’re looking for. The important thing to remember here is that passionate agencies do not simply offer specific packages without first listening to you and analyzing your business. No one knows your business better than you do!

That’s why it’s important that the agency takes the time to listen to you and give you an in-depth consultation based on your needs. Knowing your marketing goals and business needs is always the first step to achieving online success. It’s also a very good indicator of the agency’s expertise and passion in helping your business make the most out of SEO, Local Marketing, Google, Social Media, Facebook, Responsive Web Design and online marketing in general.

We’re not shy to say we’re experts at what we do and we’re passionate in helping businesses succeed online. Call us now or send us a message to schedule your free consultation on online marketing today.

How to Evaluate Your Online Marketing Agency Partner

Business owners nowadays understand the importance of working with an online marketing consultant or agency. Owners won’t need to learn the technical aspects of search engine optimization (SEO), social media, web design, and other Internet marketing-related services. They can focus on the core business by employing the help of agencies. Now, the only problem is finding the right agency. But unfortunately, many business owners struggle in this aspect.

That’s why we came up with an infographic checklist that you can use to score and evaluate the agencies or consultants you are considering working with. Simply give your prospect agency partner one point for every question you answer with a “yes.” The more points, the better.

Effective Marketing Agencies Give Value First

If we had to sum up the qualities of an effective online marketing agency, they would be: give value, use up-to-date techniques, offer a complete and ethical set of services and run integrated efforts. Let’s look at value first. How do they provide value?

Getting access to a handful of initial analysis reports will give you a good overview of where your business currently stands online. Online marketing agencies that really care about your success provide these reports and really dive into the details to help you move forward with the right decision going into an online marketing campaign with them. Don’t be surprised too if they stop you from ordering a lucrative SEO package and instead recommend a website audit. It means they want to start things right. They provide value by preventing possible losses due to problems with your website.

Getting access to a reporting dashboard is also valuable to business owners. Marketers, entrepreneurs, and CEOs want to stay in the loop on campaigns being run by their partner agency. Getting access to a dashboard instead of disparate and numerous spreadsheets is a more convenient way of digesting updates.

Up-to-Date Services: Look for the 2R’s

Nowadays, there are two ‘R’s that indicate whether a marketing agency is using updated techniques; the two ‘R’s stand for “Responsive” and “Remarketing”. A responsive web design built means that your website automatically responds or adjusts depending on the device being used to access it. Your responsive website won’t encounter compatibility problems with users who are browsing on smartphones and tablets. This is crucial as mobile Internet users are expected to outnumber desktop users in 2014.

The other R that you need to look for from your agency is remarketing (PPC). Also known as retargeting, it’s a new form of PPC or pay per click advertising that allows you to display ads to users who have already visited your website. You get another chance at obtaining a lead or making a sale by driving visitors back to your website. Similar to PPC, you only pay when your advertisements are clicked. This means you get to expose your business to a wider audience in a cost-effective way.

Genuine Review Publication: Be Safe Than Sorry

Online reputation management (ORM) is a service that’s gaining popularity among business owners. You need to manage your reputation on the Internet as 80% of consumers can quickly change their mind about your business if they see negative reviews about you. Your online marketing agency is great if they run ORM and can fuse SEO efforts with it. This is a powerful combination.

Just be wary of companies that promise to “produce” or “fabricate” reviews about your business. Take note that the New York state Office of the Attorney General is cracking down on fake consumer reviews, as well as agencies that provide this kind of service. To be safe, stay with what is up to date and ethical – publication of genuine consumer reviews. Your online marketing candidate partner deserves a praise if they only work with genuine reviews and know exactly where to publish them online.

Content Creation

It can be a pain to work with multiple Internet marketing agencies at the same time. You’ve experienced this with contractors, right? You don’t need to spend more time coordinating with many consultants and less time managing your core business. That’s why you want your consultant or agency to have the capability to provide a complete, or at least, a wide array of services. One of the crucial services you might not find in smaller agencies is full content creation.

Now, many agencies provide “content creation.” But in most cases, “content” only represents articles for submission sites. Ask your agency candidate if they can help you with press releases, blog posts, and social media updates, too. It’s a plus if they can create infographics and videos.

Getting content from the same company means you won’t have to negotiate with multiple contractors or freelancers; this is going to be more convenient on your part. This also means the content they will create for is aligned with the services (e.g. SEO, social media) that you are also availing from the agency.

Run Integrated Efforts: Fuse Social with SEO

Finally, what really separates effective online marketing agencies from the rest is their ability to fuse together various services. One good example is the integration of social media with SEO efforts. This is because search engines also use “social signals” as a ranking factor. Fusing social media with SEO means they are using Facebook, Google+, Twitter, YouTube, and other networks to drive traffic to your website and increase your search rankings. In particular, Google+ can be used to boost your rankings, as well as your “authority” online.

Another example of integrated service is Local Search. Local Search uses a combination of social media efforts and content creation to bring local attention to your business. This local online presence optimization technique maximizes maps, local directories, check-in or geo-social sites, and reviews to increase the number of web properties that your business will appear in. This means you can dominate local searches not just through your web pages, but also through other external pages that contain your NAP or business name, address, phone number. It’s a holistic approach for local businesses that want to crush their competition online.

Getting to Know You via In-Depth Consultation

Finally, your online marketing agency should provide you with in-depth consultation. This is a time for the agency to get to know your business, your marketing goals, and your target market. As for your part, use the consultation to get a “feel” of the agency and whether you think they are indeed the right partner to accomplish your online marketing initiatives.

Agencies also need this time to analyze your current standing online so they can propose which service you need the most. For example, while you asked for SEO and social media optimization, the agency might propose to build for you a responsive website first to maximize SEO and social media optimization efforts going forward.

We believe we are the perfect online marketing agency partner for your business. We offer up-to-date, complete, and integrated online marketing solutions that give value to our clients. Contact us today to see how we can help your business succeed. Call us now or send us a message so we can schedule your free in-depth consultation.

PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic

When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor. And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why.

Cost and Complexity Perceptions Explained

PPC marketing can make your “instant traffic” wishes come true. Despite this, many business owners are reluctant to try it because it sounds complicated and costly. This couldn’t be any farther from the truth. PPC is simple to understand. Ads about your company display online when users search particular keywords in Google, Yahoo, or Bing. Ads may also display on many of millions of web pages online that have to do with your product or service. When people see your ad, they become interested and click it. They are then directed to a specific page on your website called a “landing page,” where you can convert that instant traffic into leads or even paying customers.

And as the name suggests, you only pay for ads that are clicked. Users who click are most likely the prospects interested in your products and services. The price you pay each time someone clicks on your ad is set by a bid. The higher you bid for a keyword, the higher your ad position will be on search results. If managed by a PPC professional, your campaign may drive you the most affordable and targeted traffic needed by your website and your business.

Boost Your ‘Slowly But Surely’ SEO Efforts

Search engine optimization or SEO is needed by any website to ensure it ranks well on Google and other search engines. It is a prime necessity. There is no debate there. However, not many businesses can wait for SEO to take effect. Depending on the competition, strategy, implementation, and other factors, it may take months before your web pages appear on the first page of Google for your target keywords. Some businesses simply cannot afford to wait any longer for more traffic to come to their websites.

PPC can bring your business instant customers and generate a return on investment in a very short period of time. Ads about your business appear online instantly as soon as the campaign is launched. PPC is the perfect complement for SEO as it allows your business to join the competition immediately as your ads make their way to the top of organic search results.

Why Not Traditional Media Ads Instead?

Advertising on television, radio, newspapers and magazines, and billboards has been around for quite some time. Yes, they attract attention. But here’s another truth: they are also expensive. And for small businesses needing that urgent boost in traffic, leads, and sales, traditional media advertising may not be the best use of your limited marketing dollars. While they may have a wide reach, they may not send you the website or store visits you need due to lack of targeting.

On the other hand, the PPC internet advertising model gives you much more control. There are many targeting options to reach your customers. Some of these targeting options are: by device, specific geographic location, language, days of the week, and specific times in a day. Depending on your campaign settings, your ads may also appear on various sites that are part of the Google, Bing, and Yahoo networks based on age, gender, interests, and many more.

When it comes to spending, you can set a maximum bid and budget on a daily or monthly basis. Your ads will automatically stop showing and you will not be charged further when you reach your spend limit. And because impressions and clicks can be measured, you can easily prove your campaign’s ROI.

Remarketing: Get the One That Got Away

Traditional PPC lets you skyrocket to the first page of Google without waiting for months, targeting only the prospects you need, and at a budget you can afford. But there’s another form of PPC that is becoming more popular to small business owners: Remarketing.

Also known as Retargeting, Remarketing gives you another chance to display your ad to people who have visited your website and left without buying or leaving their contact information. Remember, you don’t have their phone number so you can’t call them. You don’t have their email so you can’t send them a message.

With Remarketing, you’ll be able to “follow” prospects within the Google Display Network – a vast collection of over 2 million websites, including YouTube, Gmail, USA Today, New York Times, and other popular sites. This is amazing for branding purposes, and costs nothing unless they click on your banner ad. Wouldn’t that annoy prospects? Not if you limit how long ads are displayed, how often they display, how much time goes by between displaying ads. You have control of these options.

Let us help you instantly generate highly-targeted traffic to your website and increase your leads and customers. Call us now or send us a message to schedule your free consultation on PPC advertising.

Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search

Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that having a website and optimizing it for search engines is no longer enough. They now know that pure “organic” or free traffic won’t keep the cash register ringing. They need pay per click or PPC advertising.

Unlike SEO, you will need to directly spend for traffic to implement PPC, which is also known as paid search. But there’s a reason why the big players are investing heavily in this channel – they are earning from it. Indeed, PPC can complement “organic” online marketing efforts. When you want instant, targeted traffic, paid search is the way to go.

What Marketers Get from PPC

A survey by marketing research firm MarketingSherpa showed that PPC accounts for 25% of online marketers’ budgets. Safe to say, the biggest players in the online paid advertising industry are getting something out of pay per click. Otherwise, they would not be allocating a chunk of their budget to this channel. The same survey showed that marketers primarily use PPC advertising to:

  • Increase web traffic - 63%
  • Generate more leads - 62%
  • Increase online sales revenue - 57%
  • Achieve or increase measurable ROI - 50%

From these figures, the benefits of PPC are apparent. Increasing a website’s traffic and leads are its main benefits. Much of this is due to PPC’s power to instantly display your ads on the first page of Google, making it an ideal choice for marketers who cannot wait for the results of search engine optimization or SEO to take effect. And because PPC’s return on investment (ROI) is measurable, it’s an attractive choice for businesses that need to track spending. It’s effective for businesses that have an online sales funnel ready.

Paid Search Fuels Google’s Growth

Google is a company that is built on advertising, especially PPC. The search engine displays advertisements on its web properties like Gmail and YouTube, as well as via millions of affiliate websites, collectively known as the Display Network. It also displays PPC ads on search results.
According to the latest figures released by Google, its 2012 revenue from advertising stood at $43.6 billion – a whopping 300% growth from 2003.

Behind Google’s revenue rise is paid search’s massive growth through the years. A survey by Kissmetrics, Magna Global, and efrontier showed that as of 2011, paid search is already a $34.9 billion industry worldwide. It’s bigger than radio advertising ($29.5 billion), outdoor advertising ($23.6 billion), and cinema advertising ($2.9 billion). It’s also closing in on TV advertising, bringing down the gap in spending from 112% in 2006 to only 24% in 2011.

Separate figures released by ZenithOptimedia, meanwhile, forecast that paid search will hit $57.78 million this year in the United States alone. The Magna Global Advertising Forecast estimated paid search growth for 2014 at 13%. PPC is indeed an industry that is growing.

Biggest PPC Players, Budgets Exposed

How much does the biggest PPC advertiser spend on paid search? WordStream estimates that in 2011, the IAC/InterActiveCorp spent $174.23 million on Google AdWords, making it the biggest PPC spender for that year. IAC owns a number of businesses, including popular websites Ask.com. Dictionary.com, and Vimeo. Retail giant Amazon.com is second with a budget of $118.50 million. Telecommunications provider AT&T completed the top three after spending $115.56 million.

Meanwhile, these industries spent the most on Google AdWords:

  • Finance & Insurance – $4.0 Billion
  • Retailers & General Merchandise – $2.8 Billion
  • Travel & Tourism – $2.4 Billion

Under Finance & Insurance, the top three spenders are familiar brands: State Farm ($43.7 million), Progressive ($43.1 million), and Geico ($23.7 million). Familiar names also topped the Retailers & General Merchandise industry: Amazon.com ($55.2 million), ebay.com ($42.8 million), and Macy’s ($35.6 million).

Can Your Small Company Compete?

Your marketing budget will be humbled by those of big dogs like Amazon, eBay, and State Farm. Does this mean small businesses cannot and should not try paid search? Is PPC an advertising platform where only the wealthiest can compete? What about small and medium-sized businesses like yours?

According to the Google Economic Impact Report, the use of Google search and advertising tools in 2012 resulted in $94 billion worth of economic activity for 1.9 million businesses across the U.S. This simply shows that the benefits of pay per click advertising are not limited to the big corporations. That “1.9 million” figure includes small business and massive enterprises. This means even smaller players can use PPC advertising to instantly land on the first page of Google and reach a targeted audience.

Options for Professionals, Small Businesses

Google AdWords is still the best platform to advertise with. According to estimates by eMarketer, Google holds a 73.8% share of U.S. search ad revenues. That share is expected to grow to 74.4% this year and to 75.7% by 2015. Google also reports that AdWords advertisers typically gain a $2 revenue for every $1 they spend on the platform.

Your next best option would be Bing Ads, which has tie ups with Yahoo and other partners. Together, this group represents a total search engine market share of 30%, or 6 billion searches conducted every month, according to comScore. This network reaches 162 million unique searchers.

But here’s some advice before you proceed: while in general, PPC can be beneficial to businesses both small and huge, you should never easily entrust your marketing budget to any agency. Be sure to get to know the agency first, ideally through free consultation or meeting, to ensure that you get your money’s worth. Trust an agency that understands your needs and your business goals. That’s the only way to earn profits when spending on PPC.

Call us now or send us a message to schedule your free consultation on PPC advertising.

PPC Advertising: Online Marketing with Instant, Highly-targeted Traffic and Measurable ROI for Your Business

Business owners are reluctant to engage in online marketing activities not because they don’t want to see their website online, or they don’t have the budget for it. Mostly, it’s because they struggle to track Internet marketing’s return on investment or ROI. Indeed it is difficult to invest in something whose value is not obviously apparent. Good thing there’s PPC or pay-per-click advertising.

PPC not only gives businesses quick results, it also tracks these results – allowing owners to see exactly what they are making through this channel. In fact, a recent study showed that 50% of marketers that use PPC do so because they want to achieve or increase their measurable ROI. PPC is indeed the online advertising model businesses need right now.

‘Complex’ Concept Simplified

When business owners hear the word “PPC,” they usually think of it as a highly complex, completely technical, paid online advertising model that they should stay away from. And indeed you have reason to think of it that way. Perhaps you’ve been approached by a consultant before with terms like “spend, bids, impressions, CTR and quality score” didn’t really make sense to you. But really, what you should know about PPC is in the name itself: pay per click. Unlike other forms of advertising, you only pay when users click your advertisements. No click means no payment.

Paid advertisements may appear on various online locations but the simplest and most popular form of PPC is the search results text ad, which is displayed on top of and beside “organic” search results. Each ad is composed of four lines of text. Currently, 95% of PPC marketers consider these text ads as important, according to a digital marketing survey. Paid ads may also appear as banners on partner sites and on video content (such as YouTube). But in this article, we’ll focus on search text ads.

Should You Spend on PPC Ads?

Research by MarketingSherpa showed that online marketers indeed are dedicating a significant amount of their budgets to paid search. A quarter of the marketing budget is spent on PPC! Another 25% is allotted to the business website. SEO gets 21% of the pie. The rest is intended for email and other channels and activities. In the United States alone, search ad spending is expected to hit $22.86 billion in 2013, up from merely $15.36 billion two years ago, estimates by eMarketer showed. By 2014, it’s expected to reach $25.41 billion and by 2016, a massive $25.41 billion!

Here are other statistics that matter:

  • Estimated $22.86 billion U.S. paid search spending in 2013 (eMarketer)
  • By 2016, PPC is expected to become a $61.1 billion industry worldwide! (Kissmetrics)
  • Increase web traffic – 63% (MarketingSherpa)
  • Generate more leads - 62% (MarketingSherpa)
  • Increase online sales revenue - 57% (MarketingSherpa)
  • Achieve or increase measurable ROI - 50% (MarketingSherpa)

What these numbers is trying to say is this: PPC works. Online marketers are spending on PPC, and are looking to spend more on it in the future. This upward trend in spending says a lot about the power of paid search. But as research shows too, the main hindrance preventing B2C businesses from increasing online budgets is the difficulty to prove ROI. But what it you can track ROI, and see results instantly?

Instantly Appear on Google Search Results

One of the top reasons why pay per click advertising is popular among business owners is its power to propel websites to the first page of Google – “instantly.” Instant in this case is in comparison with SEO or search engine optimization, which is a slower but nevertheless necessary online strategy. With SEO, it can take time to rank on search engines, especially for competitive keywords. But with PPC, you can immediately ascend to the much-coveted search results page and advertise your business to interested prospects without waiting for months.

The instant appearance on Google search results brings instant traffic to the website. Research shows that increasing web traffic is top objective of 63% of PPC advertisers. So if you’re just getting started with SEO, or your website needs a traffic boost fast, you may use pay per click to get it.

Take note though that being on Google’s Page 1 is not just about extra traffic; it’s also about spreading brand awareness. Whenever users see your search result, they get an “impression” of your business. You do not pay for impressions. This means you get to give your brand exposure with little or no cost, and do it instantly. It’s also about converting the traffic to leads and sales.

Measurable: from Impression to Conversion

PPC networks such as Google AdWords and Bing Ads allow businesses to track a wide array of metrics, from impressions to clicks to conversions. These metrics enable businesses to see whether they are indeed getting the “conversions” or results they want from paid ads. You get to see how many people saw your advertisement, how many clicked the ad, and how many performed the desired action on your landing page.

Because you can measure impressions to conversions, you’ll be able to see how much a particular conversion cost you. Calculating your “cost per click” will let you determine the amount you spent for every advertisement clicked by a user. “Cost per conversion or action or acquisition” is the amount you spent for that lead, sale, or whatever conversion you are tracking.

Being able to measure not just traffic but also money spent and earned is an attractive feature of PPC. It is one of the reasons why pay-per-click is very popular in the retail industry, which accounts for 16% of businesses that run PPC ads. Case in point: Amazon. The e-commerce giant spent $55.2 million on Google AdWords in 2011. Retailers are tracking not just how many clicks they got but how much they earn from these clicks. Businesses in other industries are following suit.

Don’t be left behind. We can implement pay-per-click advertising for you and help you get instant, highly-targeted traffic and measurable ROI for your website and your business. Call us now or send us a message to schedule your free consultation on PPC advertising.

Customers Are Searching for Local Businesses Online – and How Your Business Can Survive the Shift

Do you still think that a listing on the yellow pages is enough for prospects to find your local business? If so, this is a wake-up call. The truth is this: paying customers are finding more and more ways to research products and services in their area. Widespread Internet access and mobile devices enable customers to find what they need instantly, on the go, and with high buying intent. This also comes with the high propensity to share experiences online with friends. If your business is not capitalizing on this shift, then you are losing out.

Online Trends Affecting Your Local Business

Local businesses that serve a specific geographic area can no longer rely on simply placing their listing on yellow pages. Consumers are going beyond traditional methods of searching for products and services in their area. Here are some trends that you need to know:

  • Local Searches on tools like Google Places and Bing Local grew by 144% between 2011 and 2012 (comScore)
  • 86% of tablet owners made a purchase from their recent tablet-based local search (MarketingSherpa)
  • 72% of smart phone owners made a purchase from their recent smart phone based local search (MarketingSherpa)
  • 78% of all Internet users conduct product research online before making a local purchase (Pew Internet)
  • 80% of users stated they have changed their minds on making a purchase because of a bad review they read online (Cone Communications)

These are trends that your business simply cannot afford to ignore.

The Shift – How Prospects Are Looking for You

Based on the trends above, you’ll see that consumers are no longer dependent on print listings and other traditional media to find businesses they need. They are using the Internet and their mobile devices to quickly locate shops. In fact, a survey by Ipsos found that 61% of global Internet users are doing their research before making a purchase. Aside from traditional search engines like Google, prospects are using tools like Google Places, Facebook Places, and Foursquare. Local Search is a service that optimizes your presence in these location-based web properties. Through Local Search, you can ensure your business is optimized for local business listings, maps of major search engines, and the sites mentioned earlier. And frankly, if your competitors are as interested in success as you are, they will be optimizing their business for these increasingly popular tools as well — if they haven't already. To illustrate the power of Local Search, here’s a “personal” example. Have you ever found a business through Google maps? Checked-in to your favorite restaurant over Facebook? Or decided to visit a local store because you were influenced by a friend who did so? Then you've personally experienced what Local Search is capable of. These online local channels will help you, at the very least, ensure potential customers in your service area know exactly how to get to you and by reading reviews, learn why they should choose you over everyone else.

Crucial Areas Where Businesses Need Help

More than just knowing how Local Search works is knowing what pressing issues local businesses are facing. These issues need to be addressed immediately:

  • Duplicate Local Business Listings – Duplicates will confuse people and search engines alike. Prospect customers won’t know which listing is official and correct. On the part of search engines, they might split your listings’ authority between the correct one and the duplicate. This is one area you should definitely look into to be able to take advantage of Local Search.
  • Lack of Competition Analysis – Do you know where you currently stand in the race? Are your competitors being rated and reviewed by your prospects?
  • NAP Inconsistency – One of the biggest factors that affect local search domination is inconsistency of name, address, and phone number or NAP across all listings. Again, Google knows that if you confuse people with inconsistent information, your search results won’t be good for users, and it won’t rank those results.
  • Absence of Profiles on Major Channels – Be there when your prospects look for you. It’s a major mistake not to open your accounts on Google+, Facebook, and Foursquare.
  • Absence of Promotions – You need to attract in-store visits via deals and online check-ins. Posting promotions on key accounts can motivate prospects to check out your store and existing customers to return.

Manage the Shift – Help Prospects Find Your Business

Statistics show us that prospects are searching for local businesses online and increasingly via mobile. Your response should be obvious: move your marketing efforts online and ensure your local business is visible to those who need to find it. All of this starts with a shift in your mindset as the owner. You’ve seen how Local Search works through statistics. But more importantly, you’ve most likely already experienced its potential. You’ve felt it personally and you know it is no longer enough to rely on traditional methods to be visible to prospects. You need to be online, be visible, and be proactive. To survive the shift to mobile local searches and to thrive in it, you need to start using Local Search for your business right here, right now. Call us now or send us a message to schedule your free consultation on Local Search.

Beyond Local Online Presence: How Your Local Business Can Keep the Cash Register Ringing with ‘Local Search’

According to statistics, an overwhelming 78% of consumers research about products and services on the Internet before buying locally. The message consumers are sending local business owners is therefore clear: be visible online or get ready to close shop.

A lot of business owners have responded to this message by getting a website done. They also pay for SEO or search engine optimization services to make sure they appear on Google when their prospects look for products they offer. But is this strategy good enough to keep your cash register ringing every day? Or is there a better way to ensure your business dominates “locally”?

The ‘Problem’ with Your SEO Approach

Indeed, optimizing your online presence is a necessity. Some 90% use search engines such as Google to look for products and services. If you do not appear on search results, even your neighbors might not purchase from your shop, and it’s because you are “invisible” on Google. So, business owners employ agencies and professionals to conduct SEO or search engine optimization for their website. That IS the solution. Ironically, that is also the problem: Business owners tend to focus all their attention on SEO, and nothing more.

Traditional SEO works if you want to rank on Google. But if you own a local business and you want to appeal locally, you need to implement optimization efforts that are geographically focused. This goes beyond targeting keywords that include your geographic location. It means creating a “buzz” that 1) enables your business to dominate local search results and also 2) makes people actually visit your physical store and buy.

Higher Ranking, More Search Results

Local search factors differ from general search factors. According to the 2013 Local Search Ranking Factors study by Moz, some of the things you must consider for local search optimization are:

  • Place Page Signals – proper categorization of business, etc. (19.6%)
  • On-page Signals – NAP or name, address, phone number, etc. (18.8%)
  • External Location Signals – NAP consistency across listings, etc. (16%)
  • Review Signals – review quantity and diversity, etc. (10.3%)
  • Social Signals – Google+ authority, Facebook likes, etc. (6.1%)

The items above are signals that surveyed industry experts believe help websites rank in local searches. These ranking factors tell us how we can better rankings on local search results. But to “dominate locally” is another thing. You need to rank high for your website AND get more search results from external sites, too. This way, your business will have more chances of being found by users.

Therefore, you need to optimize your local online presence in other web properties, such as social media, maps, review sites, and local listings. They not only help improve your website’s overall rankings, they also ensure your local business shows up for more search results on Google.

Generate ‘Search’ for Your Local Business

To create Local Search for your business, you need to reinforce your typical SEO work with these location-targeted approaches:

Ensure NAP Presence and Consistency – According to MarketingSherpa, only 58% of businesses list their local business address on their website! This has two major negative consequences: first, a missing or inconsistent NAP can lead to a poor local search ranking, as Moz ranking factors above tell us. Second, it will prevent prospects – particularly mobile users – from taking further action. A study by Google and Nielsen showed that users who searched via a mobile device also called a business phone (7%), visited a store (17%), and made a purchase (17%).

Check for Duplicate Places Listings – Be sure there’s only one listing for your business at Google+ Local, Foursquare, Facebook Places, and Bing Local. You want everyone to check-in only at the right account – your account. Plus, you don’t want to confuse both people and search engines.

Get Published on Review/Rating Sites – According to BrightLocal’s 2013 Local Consumer Review Survey, over 80% of consumers regularly or occasionally read online reviews to determine whether a local business is a good business. In comparison, only 15% do not read online reviews. What’s interesting is that around 65% of consumers say positive reviews make them more likely to use a local business – significantly up from only 50% from two years ago.

Encourage Social Media Reviews – Some 58% of searchers are more likely to use a local business if a social network connection recommended it, says the Local Search Usage research. The study, which was conducted by comScore for 15miles/Neustar Localeze, also found that consumers who actively search for local businesses on social networks also use (50%) and submit (41%) consumer reviews.

Facilitate Web Check-ins – When customers check in on your shop using services like Foursquare, that activity is published and seen by his network. You can use promotions to attract check-ins. Some of the most popular promos are the “friend deal” (reward is given when a group of people check-in together) and the “loyalty deal” (reward is given after a number of check-ins). Why? Research by Pew Internet shows more smartphone owners are now using check-in or geo-social services. The percentage is at 18% as of 2012, significantly up from only 4% in 2010.

These are only some of the methods you can use to create a Local Search for your local business. Yes, traditional SEO will help your website rank well on Google search. But if you want to dominate your competition, you need to dominate local search with results. You must give prospects more links to click when search results are served. More importantly, you need to encourage them to go beyond searching at visit your store to buy. You can do this through “Local Search.”

We can generate Local Search for your local business. Call us now or send us a message to schedule your free consultation on Local Search.

Is Your Local Business Invisible Online? Discover Local Search!

More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are finding it more and more difficult to stay visible to potential customers online.

On the other hand, a select few local businesses are thriving. They are dominating local listings and enticing prospects to come and visit the shop. Want to dominate your local area for your products and services, too? Discover how you can thrive locally with the help of optimized local listings, customer ratings and reviews, check-ins, and maps – otherwise known as “Local Search.”

Local Search and Why It’s Growing

Many local business owners are aware that nearly 8 in 10 consumers use the Internet to look for products and services online. Google, of course, is the leading search engine of choice. That’s why business owners spend majority of the budget on having a website and optimizing it for search results. What many owners are realizing now is that they should optimize their online presence based on location too, not just on products and services they offer. That’s what Local Search is all about.

Local search happens when prospects type in geographic keywords in their search queries (i.e. “best wedding gowns san francisco” or “website design in chicago). Some 54% of searchers include a local modifier (city, zip code) in their search nowadays.

Much of the popularity of local search can be correlated to the growth of mobile device ownership and usage. Some 74% of smartphone owners get real-time location-based information through their phone, as of February 2012, up from 55% in May 2011, comScore said.

Local Search Means Money for the Biz

For now, it is clear that consumers are online and they are looking for a local business with the help of the Internet. But why should you care? In essence, it’s about your bottom line, your sales. It’s about your business’ future. Local searches are not just aimed at locating a business. They are also geared to make a purchase! As mentioned above, mobile is fuelling local search. So it is no surprise that:

  • 78% of mobile phone searches resulted in a purchase
  • 77% of tablet searches resulted in a purchase
  • 73% of mobile searches trigger other additional action and conversions

Local searchers therefore aren’t just typing queries on Google using their mobile devices; they are looking to buy! Now this is what matters: is your local business “buzzing” on local listings and consumer feedback? Or is it invisible when prospects search online?

Local Search 101: Beyond Traditional SEO

Typically, business owners hire a designer to create a website and then employ an agency to optimize that site. There is nothing wrong with this approach. In fact, these two things should be first in your priority. They ensure your business is present online. But your local business needs more than just exposure on general search results. It needs to be visible in various local listings and entice prospects to visit your shop and avail of your products and services. That’s where Local Search comes in.

Unlike typical and traditional search optimization, “Local Search” focuses on your business’s local online presence. This is done by combining traditional SEO with the optimization of genuine consumer reviews, check-ins, maps, and local listings. This also means that aside from your own web pages, search results from Google maps, Foursquare, independent reviews sites, and local listings will come up when prospects search online. Local Search aims to make your local business visible and appealing to local searchers.

Dominate Local: Check-ins, Listings, Maps, Reviews

Various studies have shown that local listings, maps, reviews, and check-ins not only dominate local search results, they also influence a user’s purchase decision. For example, a BrightLocal study found that the effect of online reviews of consumers is also stronger this year, compared to last year.

  • 85% of consumers read online reviews for local businesses (up from 76% in 2012)
  • 79% of consumers trust online reviews as much as personal recommendations (up from 72%)
  • 73% of consumers trust a business more because of reviews (up from 58%)
  • 65% of consumers are more likely to use a business with positive reviews (up from 52%)

Aside from reviews, geo-social or check-ins websites and apps should be part of the strategy. Foursquare alone has 40 million users and has logged 3.54 billion online check-ins so far. You may use check-in promotions to entice prospects to visit your local store or shop. Rewarding them after a number of check-ins is one type of promotion.

Maps and listings also matter. For instance, 35% of mobile phone users who search for local businesses via apps use Google Maps, according to comScore. Meanwhile, 76% of searches using Internet yellow pages resulted in either a purchase or intent to purchase, says the Local Search Association.

The message these statistics bring is clear: you need to dominate local listings with location-based services to ensure prospects find you, and that they find you worth dealing with. Your local business needs Local Search.

Call us now or send us a message to schedule your free consultation on Local Search.

Social Media Optimisation: A Business Necessity, Not a Luxury

Did you know that within the social media space, there are conversations happening at this very moment that will define your brand? If you don’t capitalize on this vast and growing landscape, your competitors will, and you won’t like the outcome.

Business owners may not realize it yet but social media optimisation is now a crucial marketing necessity if their venture is to compete in this economy. The emergence of social networks over the past few years has changed the way businesses reach out to their audience. In fact, it is no longer enough to have a website, get backlinks, and rank well on Google. Today, a successful business needs essential elements: networking, awareness, engagement, trust, and loyalty – all of which are achievable through social media.

Business owners may not realize it yet but social media optimisation is now a crucial marketing necessity if their venture is to compete in this economy. The emergence of social networks over the past few years has changed the way businesses reach out to their audience. In fact, it is no longer enough to have a website, get backlinks, and rank well on Google. Today, a successful business needs essential elements: networking, awareness, engagement, trust, and loyalty – all of which are achievable through social media.

Social Media Optimisation: A Legitimate Business Need

You might still be wondering, just how important is having a Social Media Optimisation campaign for your business. Well, let us help you put things in perspective.

You might still be wondering, just how important is having a Social Media Optimisation campaign for your business. Well, let us help you put things in perspective.

  • 1 in 4 people worldwide are social media users (eMarketer)
  • 1 in 6 minutes spent online worldwide is spent on social media platforms (comScore)
  • It took 13 years for television to reach an audience of 50 million people (United Nations Cyberschoolbus)
  • It only took Facebook 2 years!

Without a solid social media optimisation strategy, it will be difficult for businesses to make the most out of this trend. Even coping with it will be a struggle. Social media is indeed growing and evolving fast. It's involving more and more people connecting with each other, sharing thoughts and feelings through status messages, likes, tweets, links, photos, videos, and etc.

How connected are you to your target audience? How many people are talking about your business? When a potential customer searches for your business' name on Google, are they going to find (aside from your website) professionally designed and updated social media profiles?

Social Networks as Marketing Tools

In the “State of the Media: Social Media Report,” global information and measurement company Nielsen reported that social media has changed how consumers are influenced to buy. “Consumer decisions and behaviors are increasingly driven by the opinions, tastes, and preferences of an exponentially larger, global pool of friends, peers, and influencers,” the report said.

The Nielsen study also found that, each month, social media users:

  • Read about other customer experiences (70%)
  • Learn more about business products and services (65%)
  • Compliment brands (53%)
  • Express how they feel about brands they like or don't like (50%)

This is both a challenge and a cause for celebration for marketers. While it will be more difficult to control brand messaging, it also opens up new channels for business owners to reach their prospects. If you have a social networking strategy, you can influence how prospects see your brand, and eventually gain their awareness, engagement, trust, and loyalty.

How to Take Advantage of Social

From account setup to maintenance and tracking, there’s a plethora of actions that can benefit the online social presence of your business. Some of the more important actions you can take, and take immediately if possible, are as follows:

Share Updates via Facebook – If you’re going to inform people of your events, updates, and promotions, make sure to include Facebook in the plan. The biggest of them all, the world’s largest social network now has 1.11 billion monthly active users.

Share Updates via Google Plus – Google’s own social network now has 500 million registered members, 359 million of which are active. Apart from its usual social properties, Google+ is crucial for marketing because of its SEO or search engine optimisation benefits. A recent correlation study by Internet marketing software developer Moz found that high ranking pages tend to have more +1’s.

Tweet Regularly – Establish your presence by posting regular updates on the micro-blogging site. MediaBistro estimates that 67% of Twitter users are far more likely to buy from the brands they follow on Twitter. Twitter’s own survey shows that 63% of people follow SMBs to show their support. Some 85% “feel more connected” to the business after following them.

Join LinkedIn Discussions – LinkedIn is the world’s largest professional network with 238 million members. It’s a great way to build your credibility and gain customer trust. Feel free to join relevant discussions in over 2.1 million LinkedIn groups.

Create Hype through YouTube – YouTube needs no introduction but to get a glimpse of its power as a web traffic source and social platform, here are some interesting figures. Over 1 billion unique visitors use it every month. Nielsen reports that YouTube has a better reach than any cable network when it comes to the 18-34 U.S. age group. Video is an exciting format and YouTube enables you to take advantage of it.

Social Media Optimisation Benefits

The problem with networking through social media is the time and dedication needed to ensure you have a regular presence. Your followers need to see constant updates on your accounts. Unfortunately, business owners cannot afford to spend all their time away from the core business posting status updates or commenting on discussions. Good thing we can help you in this area. It is, after all, our expertise.

We will help you:

  • Expand your network (acquire friends, fans, followers, connections, join groups)
  • Increase awareness (through tweets, status messages, posts, etc.)
  • Generate engagement (through discussions, commenting)
  • Promote trust and customer loyalty (with regular updates, promos)
  • And boost this further with the amplifying power of social media

We can draft a social media strategy that can help you achieve your business goals, and then help you execute the plan… so you can remain focused on your core operations, and push the business from that end.

We’re offering free in-depth consultation on how social media can help grow your business today. Call us now or send us a message to schedule your free consultation on Social Media Optimisation.

Anatomy of a Social Buyer: Use Social Media Optimization to Understand Your Customer & Get Sales

Social media optimization is a known business necessity. Owners understand that for their venture to withstand the competition and survive in the current economic environment, they need to be on Facebook, Twitter, and other social networks. They need to update fan pages, upload photos, and interact with their audience. After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is…

"Do businesses actually get sales from social media?"

Social: Vast Network of Networks

Despite doubts clouding social's power to keep the cash register ringing, business still believe in conducting marketing via social networks. In fact, 83% of marketers surveyed by Social Media Examiner consider social media as important for their business. The same source found that 59% or marketers are using social media for 6 hours or more each week.

As for which site is considered most critical to business, 42% of marketers asked by HubSpot for the State of Inbound Marketing report voted Facebook as their choice. Some 80% of U.S. social network users prefer to connect to brands through it.

Apart from Facebook, which now has 1.11 billion monthly active users; marketers also cited Twitter and Pinterest. According to a study by Edison Research, 51% of active Twitter users follow companies, brands, or products on social networks. Pinterest, on the other hand, is ranked by Experian as the third most popular social network in the U.S., based on traffic. Google's very own Google+ is continuously growing with 359 million monthly active users. Then, there’s YouTube, LinkedIn, and other popular sites.

So, Do Social Users Actually Buy?

Some 43% of social users actually do buy. The purchases happened after conducting some form of social action on the item, like sharing and favoriting, says global research provider, Vision Critical. Broken down by site, Facebook appears to be the best platform to drive sales as 38% of its users have purchased an item after liking and sharing it. Pinterest ranks second with 29% of users saying they have purchased an item. Twitter was third with 22%. Social sites can drive both online and offline sales, it was found.

What do they buy? Recent social-inspired purchases by users fall mostly under technology and electronics, with the category accounting for 34% of sales driven by Twitter and 25% by Facebook. As for Pinterest, the top category was food and drink (24%).

Which type of retail store or site did they buy from? Facebook users mostly purchased from a discount retailer (43%) and supermarket (18%). Discount retailer also ranked first for Twitter (31%) and Pinterest (26%). Twitter users also bought from a department store (31%) while Pinterest users purchased from a specialty retailer (21%).

The Social Buyer: Dissected & Analyzed

The social buyer exists, and is mostly (51%) between the age of 18 and 34. The 35-54 age group represents 34% of social purchasers while the 55+ age group accounts for the remaining 15% or so. Divided by sex, 56% are male and 44% are female.

The demographics change when mobile comes into the picture. The ratio between males and females further favors males, 69:31. The 18-34 age group grows to 68% of the total number of social purchasers using mobile. Facebook (43%) and Pinterest (38%) purchases are mostly not mobile but 35% of Twitter-driven purchases are purely mobile.

So what’s inside the mind of a social buyer? A whopping 70% of Twitter user-purchasers said they were “vaguely” thinking about purchasing the product at the time they bought it. Facebook (60%) and Pinterest (49%) users had the same mindset when they bought a product, adds Vision Critical. The difference surfaces in buyers who “had not thought about purchasing this product” when they bought it. Only 9% of Twitter user-purchasers fall under this group while the figure is 16% for Facebook. Pinterest appears to be the best site for unplanned purchases as 29% their social buyers weren’t even thinking about buying such item when purchased it.

How to Appeal to Your Social Buyer

Use a Specific Network’s Purchasing Influence – Auto posting the same exact stuff on all your social accounts is not the best way to approach social media. If you want to get social-inspired sales, you must understand how a particular network or social website influences a customer’s purchase decision. For example, 43% of Pinterest purchasers said they were influenced by the “additional information on the product,” according to Vision Critical. This means Pinterest is a great choice when providing product details, reviews and recommendations, different models, etc.

For identifying where prospects can purchase the product, 38% of buyers used Twitter. When alerting to a sale or deal, 37% credited Facebook and 32% Twitter. Some 32% got reminders to purchase through Twitter. But when it comes to providing a coupon code, the race is tight between Facebook (18%), Pinterest (14%), and Twitter (18%). The product discovery contest is also close: Facebook (31%), Pinterest (35%), and Twitter (35%).

Network Where Your Targets Are – Leading data firm comScore estimates 80% of Pinterest users are female. Repinly, an online pin directory, says the most popular Pinterest categories are as follows: food & drink, DIY and crafts, women’s apparel, and home décor. Head over to Google+ and the world turns upside down. According to SocialStatistics, nearly 87% of Google+ users are male. Students, early adopters, and engineers are some of the biggest groups. Go to LinkedIn and you’ll find a healthy balance of professionals from both sexes.
The idea is to analyze which site best suits your target market’s profile and then start your social media optimization campaign in that network. This strategy not only gives your marketing direction some focus, it also maximizes your resources.

Get Started in Focused Social Media Today – You can use social media optimization not just to get a legion of followers, but also to generate sales; a fact that's already been proven across multiple industries worldwide. The best approach right now is to get started—if you haven’t already—and give it focus to ensure you influence social buyers to purchase your products and avail of your services today. We can help you.

Need help with social media, attracting social purchasers, understanding your customer, and generating more sales from social networks? Call us now or send us a message to schedule your free consultation on Social Media Optimization.

Why is Social Media Optimization Essential to Your Success?

Social media optimization is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media?

Amplification: Beyond Reach, Engagement

Social media is an effective tool for reaching your prospects and engaging them. According to Pew Internet research, 67% of all Internet users also use social networks. Meanwhile, comScore estimates that one in six minutes spent online is on social networks. These statistics simply mean that when people are online, they also connect via social media—giving business owners and marketers an opportunity for customer reach and engagement.

But what makes social media powerful is amplification. The more engaged your friends and followers are, the bigger your amplification factor grows. This is turn results in more reach, deeper engagement, and again, bigger amplification. The social cycle goes on and on, and is similar to the buying cycle: awareness, interest, desire, action, loyalty, and advocacy. Amplification, however, makes the difference as it broadcasts the advocacy to a bigger audience, amplifying the number of leads and customers you can reach and engage.

Facebook Leads Social Network Growth

More and more social networks are being created nowadays but some of the crucial ones businesses need to focus on are as follows: Facebook, LinkedIn, Twitter, Google+, and Pinterest. These are networks that have shown steady growth. These are where most of your prospects share and connect with friends.

Facebook, in particular, should be a business necessity. The social network now has 1.11 billion monthly active users, up from 680 million in 2011. Its mobile user base is around 751 million, surging 62% from only 288 million two years ago. A study by HubSpot showed that 74% of all marketers consider Facebook as important in their lead generation efforts.

Other social networks are also growing:

  • LinkedIn has 200 million users, adding 2 new signups per second
  • Twitter has 288 million MAUs making 1.6 billion queries per day
  • Google+ MAU base is currently at 359 million, making it the second biggest network
  • Pinterest growth skyrocketed 88% over the past 12 months

Get Customers, Sales from Social

Their user base growth may be impressive but can social networks help your business grow? The answer: YES. In fact, customer acquisition through social networks has been increasing. In 2012, 62% of businesses using LinkedIn said they acquired a customer through the world’s largest professional network. This is up from 57% in 2011. Customer acquisition through Facebook and Twitter also went up from 48% to 52% and 42% to 44%, respectively.

You attract prospects for sure, but do they buy? A study by Nielsen found that 46% of online users depend on social media when making a purchase decision. In a separate report, VisionCritical said 38% of Facebook users have purchased an item after liking or sharing it. Pinterest (29%) and Twitter (22%) also bought an item after conducting some social action involving that product.

To get more sales, you need to adjust your approach on the online social realm. The same VisionCritical research recommended that businesses tweak their social content based on the culture of the users within a specific network. They also need to take into consideration the category that content would likely fall under. To make social work, you need to reach and engage your audience with custom content that is in line with the category of your business, as well as with the culture of your prospects.

The Market Leaders and Your Competitors Are Social… Are You?

Market leaders are using social media. For instance, 90% of Inc. 500 companies use at least one major social media platform, according to marketing speaker Heidi Cohen. Majority of marketers (83%) also understand how powerful social is, Social Media Examiner found. Some 59% of marketers use social media for six or more hours a week.

Your competitors are conducting some form of social media optimization today, too. E-Strategy Trends found that an overwhelming 92% of small businesses consider social media as an effective marketing tool. Meanwhile, eMarketer found that 21% of small businesses plan to spend more on social media advertising this year.

So now, you know market leaders are social online. Your competitors are likely going social, too. They are realizing the power of online social networks and how these can help them acquire more customers and get more sales. In short, they know that social media is essential to business success today. But you know that, too. So what are you going to do?

Call us now or send us a message to schedule your free consultation on social media optimization.

Responsive Web Design: How Businesses Risk Losing Customers by Ignoring Google’s Recommended Mobile Friendly Configuration

Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. And frankly, mobile users are prospects you wouldn’t want to lose.

Non-Mobile Ready = Non-Customer Friendly

A study by Sterling Research and SmithGeiger for Google found that a whopping 96% of users have encountered a website that is obviously not designed for mobile. This would not have mattered to you if not for the following findings also uncovered by the same study:

  • 52% of users are unlikely to engage with a company whose website brought them a bad mobile experience
  • 36% of respondents say a non-mobile-friendly site wastes users’ time
  • 67% of users are more likely to purchase if the site is mobile friendly

To add up to business owners’ growing woes, Internet research company comScore estimates that 52.4 million Americans now own nearly 58 million tablets. Another research group, Pew Internet, says 56% of American adults have a smartphone. Worldwide, there will be 1.4 billion smartphones by the end of 2013, adds ABI Research. That’s with a B, billion.

Take note that these devices are not just capable of connecting to the Internet; they will be connected to the Internet. Cisco estimates mobile Internet usage will skyrocket at a pace of 66% in the next five years.

Needless to say, Internet users – including your prospect customers – have been and will be viewing your website using mobile devices. That’s a major problem if your site is not designed to load properly on mobile.

Supported, Not Preferred: Dynamic Serving & Mobile Sites

In total, Google supports three configurations in serving content for smartphones: mobile responsive, dynamic serving, and mobile version website. The search engine prefers the first option. As for the other two, they are supported but not recommended.

Like responsive, dynamic serving uses the same URL for both desktop and mobile. But unlike responsive, it serves different HTML and CSS depending on the device. In this method, you will need to either 1) come up with a different set of code for mobile or 2) use JavaScript to change the code. If not carried out correctly, such as when Google crawlers are not alerted that the site serves varying or dynamic HTML, this option can even cause indexing problems.

The second supported-but-not-preferred option is actually creating another website, a mobile version of the main site. It is often carried out with a different domain, such as m.example.com, indicating it is meant for mobile visitors. The creation is the easy part. Ensuring pages properly redirect to their mobile equivalent pages is the tough task. Faulty redirects mean Google won’t be able to find and rank your mobile pages properly. And oh, now you have two sites to maintain (desktop and mobile) so you have twice as much optimization work to do.

Supported & Recommended: Responsive Web Design

And then there’s Google’s preferred method of servicing mobile users: responsive web design. Of all three configurations supported by the search giant, it leans on responsive more because of its many advantages not just in improving user experience but also in speeding up web page indexing and ranking. According to the official Webmaster Central Blog, here’s what Google has to say when building smartphone-optimized websites:

“Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.”

Because the desktop and mobile content are on a single URL, it is easier for user to find, link back to, and share that content. It is also easier for Google algorithms to assign the indexing properties to your content. “Google can discover your content more efficiently as we wouldn't need to crawl a page with the different Googlebot user agents to retrieve and index all the content,” the company explains.

What Makes a Website Mobile Responsive

In a nutshell, responsive is serving both desktop and mobile users the same exact HTML, changing only its appearance via CSS. This means your web pages load perfectly on all devices, regardless of screen size, without needing to change the HTML for each device or to create a separate mobile website.

A mobile responsive website has three key features: a flexible or fluid grid, flexible images, and CSS3 media queries. These features allow the website to “adapt to the viewing environment”. The website adjusts for viewers so they won’t need to scroll in all directions and zoom in and out whenever browsing via smartphones, tablets, and laptops.

Why You Need to Shift to Responsive Today

Be More Visible Online – The responsive configuration makes it easier for Google to index pages since its crawlers will only deal with one set of code. Since you won’t create a mobile site, you also avert the possibility of faulty redirects, allowing pages to be discovered and ranked.

Build and Improve Your Brand, Reputation – The Sterling Research and SmithGeiger study also found that 48% of users are “frustrated and annoyed” by a non-mobile-friendly site. Being perceived as “annoying and frustrating” won’t help your brand and reputation.

Capture Desktop and Mobile Targets – Desktop users roam your site effortlessly. But what if they use a smartphone or a tablet to browse? Some 48% of users think companies that have non-mobile friendly sites “don’t care” about their business. Googdbye, mobile user leads and sales.

Dominate Your Competition – The same research found that 61% of users will quickly go to another website if they don’t immediately find what they need on your mobile site. Keep your site non-responsive and your competitors will thank you for the customers you send their way.

Save on Development Costs – You need to spend upfront to get a mobile responsive website but it’s actually more cost-effective in the long run. It’s cheaper than building a separate mobile site and then maintaining two websites. It’s cheaper than losing mobile customers, too.

Give Focus to Your Marketing, SEO Efforts – It is hard enough to make your pages rank on the first page of Google for main keywords. Imagine if you had twice the number of pages you need to carry out optimization for. Imagine promoting a doubled number of URLs. Chaos will ensue.

Prepare Your Business for Long-Term Success – More and more page views are coming from mobile, and less from desktop. Next year, mobile viewers are expected to outnumber desktop users. With a responsive site, you are ready for this long-term shift in website traffic origin.

Ignore Google, Risk Losing Customers

Google is unrelenting when it comes to user experience, and that’s why it has the largest search share.
By following Google’s recommendation, you are providing quality experience to your site visitors, whether they connect via desktop or mobile. Remember, they are not just visitors; they can turn into leads that you can eventually convert into customers.

On the other hand, by ignoring Google’s recommendation of implementing responsive web design, you are preventing your site from being indexed by search engines the best way possible. You are also effectively sidestepping a crucial advice to improve your site visitors’ user experience, and therefore turning away prospect customers. So, do the right thing for your business: get a mobile responsive website today.

We can make your website and business mobile responsive, customer friendly, and ready for the future. Call us now or send us a message to schedule your free consultation on responsive web design.

Go for Mobile Responsive Web Design

Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign

Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul.

Responsive Defined
In a nutshell, a responsive web design adapts itself to multiple screen sizes using the same URL, the same page, the same content, and the same code. Having a responsive web design means your website responds to or adjusts automatically to the size of the screen of various devices: a desktop computer, a laptop, a tablet, or a smartphone.

Today is the perfect time to go responsive as mobile ownership is up and will continue to rise in the future. In the U.S. alone, there are already over 120 million smartphones and 50 million tablets, estimates digital research firm comScore. By the end of 2013, there will be 1.4 billion smartphones across the world, adds another research firm, ABI Research. It is also expected that by 2014, there will be more mobile Internet users than desktop users.

But it's not just mobile device ownership you should look at; it's what people do with their laptops, tablets, and smartphones that you should pay attention to.

Digital Media Consumption through Mobile

Owners are so engaged with their mobile devices that 37% of time spent on digital media is now driven by smartphones and tablets. Research shows that mobile (43%) is closing in on desktop (57%) in terms of preference when reading news. User preference is the same when it comes to reading and sending emails. Mobile Internet usage is also expected to rise 66% in the next five years.
According to Adobe's Digital Index, web page views via smartphones and tablets were at 7% in 2011 before jumping to 13.3% in 2012. Web page views via personal computers, meanwhile, are on the decline from 93% in 2011 to 86.7% in 2012. Simply put, more and more users are viewing web pages though mobile devices.

Mobile Users Go Social and Local

Using their mobile devices, owners do not just browse websites as they do with their desktop computers. They also engage in social networking and local search. Look at the following findings by comScore:

  • 55% of users choose mobile devices over PC for social networking
  • 53% of smartphone users and 61% of tablet users read posts from people known personally
  • 39% of smartphone users and 47% of tablet users read posts or status updates from organizations, companies, brands, events, or products
  • 37% of smartphone users and 46% of tablet users followed a link to a website posted by someone else

Increased mobile usage also led to the growth of local search to 144% in 2011. And as of December 2012, 27% of total web traffic came from mobile devices accessing directories and other local web resources. This is a major increase from only 6% the previous year.

Consequences of Your Non-Mobile Friendly Site

Sterling Research and SmithGeiger conducted a study for search giant Google on user mobile friendly sites and found that:

  • 36% of respondents say a non-mobile-friendly site wastes users' time
  • 48% of users say a non-mobile-friendly site annoys and frustrates them
  • 48% of respondents said a company whose website didn't load properly on smartphones doesn't care about their business
  • 50% said they will use a site less if it is not mobile-friendly
  • 52% of users are unlikely to engage with a company whose site brought a bad mobile experience

By not being mobile friendly – by not being responsive – your website is turning away mobile visitors. These visitors could have been business leads and sales.

Go Responsive, Reap the Benefits

By going for mobile responsive web design, you’ll enjoy the following benefits:

Great user experience – Your prospects have a better user experience because your website loads perfectly regardless of the device they are using. They no longer need to zoom in and out, and scroll left and right, all the time. They can view your site on more browsers.

No need to maintain multiple versions of websites – Instead of creating a separate mobile site (m.example.com), going responsive allows you to open and maintain just one. There's less maintenance and expenses on your part.

No need to SEO for multiple websites – Getting a mobile site means doing double SEO work. Avoid that hassle by going responsive instead.

Efficient crawling and indexing of search engine robots – Responsive is Google's recommended configuration for serving content to mobile devices. It's easier for search engines to crawl and index your pages since they will be dealing with a single set of codes and content under one URL.

Higher chances of pages getting ranked – You can focus all your optimization efforts on one website, increasing your chances of better rankings. You also avoid redirect problems – common with building mobile version sites – so search engines can find and rank your site with ease.

Best Benefit: Get More Leads and Sales!

Responsive web design isn't merely improving the appearance of your website on mobile devices; it's about showing prospects that you care and that you are ready to cater to their needs, including the need to browse your site through mobile. It's about increasing your leads and sales, as found by studies:

  • 74% of users are more likely to return to a mobile-friendly site (Sterling Research and SmithGeiger for Google)
  • 67% of users are more likely to buy if the site is mobile friendly (Sterling Research and SmithGeiger for Google)
  • 62% of companies reported an increase in sales after designing a site for mobile users (Econsultancy)

Do people actually buy through mobile devices? Estimates show that 11% of e-commerce spending is through m-commerce or mobile in Q4 2012 ($7.2 billion), up from only from 3% in Q4 2012 ($1.6 billion).

Get a Free Consultation on Your Responsive Website

Before we even offer to create your mobile responsive website, we need to get to know your business and your target market. This helps us customize our approach, leading to better results. That’s why we’re offering a free in-depth consultation with you.

Call us now or send us a message to schedule your free consultation on responsive web design today.

SEO Goes Natural & Social with High Quality Content

How to Comply with Google Panda and Penguin Updates

Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business.

Here are some Penguin and Panda update-compliant SEO methodologies.

Publish High Quality Content

The era of run-of-the-mill, duplicate, and poor content is over. If you want to get into the SEO battle and win, then producing high quality, compelling content should be in your arsenal. Great content is key to increased visitors, more engagement, more inbound links and higher rankings.

  • 72% of B2B marketers use content marketing as part of their overall marketing strategy – BtoB Magazine
  • 86% of B2C marketers use content marketing – Content Marketing Institute
  • 90% of consumers find custom content useful. – TMG Custom Media
  • 90% of CMOs say high quality content has a positive effect on audience attitudes – Custom Content Council
  • 79% of marketers say their organizations are shifting to branded content – Forrester
  • 72% of marketers rate branded content as more effective than magazine ads – Custom Content Council
  • 60% of consumers feel more optimistic about a company after reading onsite custom content – Content Plus.

Stamp it with Google+

Google+ Authorship & Publishership
Google+ is not just the search engine giant’s answer to Facebook. Plus is a social layer that connects all your Google activities. Google+ authorship in particular is a powerful SEO tool as it stamps your content on your website or blog with your identity as an author or publisher; and you are given credit for every piece of content you publish. The accumulation of authorship credits helps you to rank higher on search engines.

Google+ is Growing Fast

  • Has 359 million monthly active users as of March 2013
  • This is way up from 135 million in December 2012
  • From only 100 million users in September 2012

Claim your Authored Content
By creating a Google+ profile and linking it to your website or blog, you can claim authorship of your content with your Google+ profile. Once authorship is claimed, your Google+ profile will show up next to your search results.

Get Indexed Immediately
Content posted on your Google+ will be indexed immediately into the Google search results, increasing the possibility of your Google+ network seeing your posted content in their search results. When your audience engages with your content it will be further advertised to your audience’s network. In this chain reaction, posts have the ability to go viral.

Great Content plus Google+ Influence Search Rankings
High quality and compelling content will most likely receive +1s and shares. These act like social recommendations, influencing what searchers see on Google SERPs while they are logged in to any Google account.

Blog It!

Create Content and Publish it on your Blog
Blogging revolutionized publishing content on the web and is the mother of social media. It is now, and more than ever, a great tool for providing high quality and fresh content to your target audience and for SEO.

Write informative and engaging posts that people want to read, make use of and share with their friends and you acquire back links without engaging in black hat techniques.

Blogging/Content Generation

  • Companies that blog have 97% more inbound links – HubSpot
  • 92% of companies who blog multiple times per day have acquired a customer from their blog – HubSpot
  • B2B marketers who use blogs generate 67% more leads than those that do not. –InsideView
  • Companies that blog receive 434% more indexed pages on average – HubSpot
  • Businesses that blog at least 20 times/month get 5x more traffic than those that blog 4 times or less – HubSpot

Do Articles, Press Releases the Right Way

Mass-produced articles and press releases are often tagged as duplicate or poor content, partly due to article spinning, anchor text over optimization and massive submissions. But when implemented the right way, well-written articles and press releases attract the right kind of site visitors.

  • 70% of consumers prefer articles over advertisements when it comes to getting to know a company – Content Plus
  • 80% of business decision-makers prefer a series of articles over advertisements when it comes to getting information about a company – Content Marketing Institute

Just make sure to AVOID:

  • Massive submission of articles and press releases
  • Submission to article and press releases farms
  • Keyword-rich, overly optimized anchor texts

Use Promotional Copy

Promotional content is a powerful tool. Consumers are attracted to promotional copy because people inherently like good deals. And it’s also a type of content that they will share with friends. Consumers visit a site over and over again to check on their latest promotions. Promotions attract visitors, are shared around and produce back links naturally. Promotions attract traffic, leads, customers – and keep them loyal.

  • 83% are likely to tell a friend about a company that uses sales promotions, such as special offers, discounts or coupons
  • 76% said they have a positive feeling toward a company that offers online sales promotions
  • 71% said they are likely to be loyal to a brand that offers online sales promotions
  • 66% said online sales promotions improve a company’s image
  • 65% said online sales promotions help finalize decisions for undecided buyers

Share It Socially

It’s not enough to create high quality content. You need to share it with the world; make sure everyone sees it so that they can link back to your site and share it with their networks. Social sharing completes the modern SEO methodology of attracting social and natural traffic and links. Social media is beneficial not just to SEO, but also to sales as 90% of users listen to recommendations shared from friends.

  • 92% of consumers around the world say they trust online recommendations from friends and family, above all other forms of advertising
  • 70% read other experiences
  • 65% learn more about businesses, brands, products & services
  • 53% compliment brands
  • 50% express concerns about brands, products & services — Nielsen
  • Users spend 30% of their time online on social channels where content can be shared. – AOL & Nielsen

“Natural and social” SEO focuses on creating high quality content users want to read, use, and share. High quality content can spread naturally across social networks as well as build natural links. This consequently results to higher Google rankings.

Google Penguin and Panda updates are meant to improve Google search results for users. Business owners can do their share in improving the user experience by employing SEO service providers that use natural and social methodology. Quality SEO will result in increased exposure of your website, higher rankings in the search engine, more traffic to your website, and result in more sales for your company.

Call us now or send us a message to schedule your free consultation on SEO.

Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?

Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimization service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users.

While algorithm updates should be primarily a concern for companies providing online marketing services, business owners who use SEO services should also know about them. That’s because if your SEO service provider happens to violate Google’s SEO guidelines, these algorithm changes will drastically affect your website’s ranking and your business will suffer the consequences. So before it’s too late, read our guide on the dreaded Google Penguin and Panda updates and what they mean to your business.

Introducing Penguin, the Web Spam Fighter
The Penguin algorithm is targeted at web spam. It was launched in April 2012. Its second version was released just this May, with two other updates in between Penguin 1 and 2.0. “The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines,” says Google’s official announcement. “Next generation” Penguin affected 3.1% of search queries.

Google search spam chief Matt Cutts advised webmasters to build websites that “people will tell their friends about and bookmark,” as opposed to conducting spamming. Web spam is often conducted by SEO providers desperate to get back links. In short, Penguin is about links.

Get to Know Panda, the Crusher of Poor Content
The other algorithm change that shook the SEO industry was Panda, which was designed to target poor quality content, particularly duplicate articles. It was launched in February 2011, with the most recent update rolled out just this July.

“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful,” says Google’s announcement. At the same time, Panda will also improve the rankings of “high-quality sites with original content and information such as research, in-depth reports, thoughtful analysis, and so on.”

What These Updates Mean to Your Business
In the online marketing world, there’s a popular term called “slap” which is when Google penalizes a website for “black hat” methods, or practices that violate its guidelines. Sometimes a penalty can be as “subtle” as a slight drop in rankings. Sometimes it’s as worse as being removed from search results. Regardless of what penalty your site receives, it can lead to a massive drop in traffic and in the overall positive reputation of your website. No traffic means no visitors, no leads, and no sales.

The hard part is recovering from these penalties. You will need to clean up your website, remove spammy backlinks, and so on. And then you will need to reinvest your marketing budget on more SEO efforts, this time hoping that you will not be penalized. Investing in non-compliant SEO service providers, therefore, is not a wise move. Any black hat activity they conduct can result to penalties for your website, and lost opportunities for your business.

How to Tell Compliant SEO from Spammy and Poor SEO
Not all business owners have the technical know-how when it comes to online marketing. That’s why they rely on trusted SEO service providers to take care of their websites and online presence. In essence, they entrust their business to SEO service providers. It is therefore crucial to know if you are indeed entrusting your business to a provider that is compliant with Google’s SEO guidelines and in tune with these search algorithm updates.

Here are some indicators that your provider is up to date with SEO best practices:

  • Focusing on High Quality and Fresh Content – Content must be written for the target audience and not for search engines. Content must be something of value, something useful to users connecting your business, products or services to them. It is therefore important that your provider makes an effort to understand your business, target market, products and services through consultation and provide a mechanism for regular creation of content.
  • Building Natural Backlinks – The best way for people to link back to you is to publish high quality content that is engaging and worth sharing.
  • Using Social Media – A smart SEO service provider uses social media to help spread your content in the digital social sphere. Likes, pluses, shares, tweets, and retweets strengthen your social signal which is important as it is part of the SEO signals that Google detects.
  • Saying No to Spammy Techniques – Make sure your provider does not involve spamming in their SEO practice. Unnatural or spammy links will get you and your website in trouble. A compliant, high caliber SEO service provider does not do the following:
  • Massive submission of articles to article submission sites
  • Massive forum postings
  • Massive guest postings
  • All of the above with the same sets of keyword-rich anchor texts
  • On-Page, Off-Page Optimization – Ensure your SEO provider optimizes not just the content on your site but also your navigation, SEO tags such as the title, description, alt texts; overall site structure. They also optimize (but not over-optimize) content and links placed on external sites such as blogs, press release sites, social media and social sharing sites.
  • Knows Panda & Penguin Updates – Online marketing services providers must know all about Google’s algorithm updates. If they could not provide consulting about it, then it’s either they’re not yet compliant or worse, they really don’t know about them.

How to Deal with Google Algorithm Updates
Recovering from Panda and Penguin penalties will be difficult and time consuming. But if that happens, you will need a comprehensive website audit report to know what could be the possible causes of the penalties. Bad links need to be removed. Bad content needs to be improved or taken down. Your compliant provider will know what to do.

The best way to deal with algorithm updates still, is prevention. While business owners need not know the technical aspect of SEO, it will help if they can determine whether a provider is up to date with the latest search algorithm changes. All it takes is to ask the provider about the items above. Doing so will give you some idea on whether they are compliant and if you can indeed entrust your website and your business to them.

Our SEO methodologies comply with the latest search algorithm updates, including Google’s Penguin and Panda. We are not into black hat techniques, spammy practices and over optimization of anchor texts. We focus on creating high quality and fresh content, building natural links, uses social media, maximizing Google+ for improved SEO footprint, and conducting on-page and off-page optimization.

Call us now or send us a message to schedule your free consultation on SEO.

Why Choose Easy Dial Marketing for Your Online Marketing

Why Choose Easy Dial Marketing for Your Online Marketing


Do you want everyone to talk about your business? Now, you can through online marketing experts such as Easy Dial Marketing. They will help you achieve a high page rank in no time so your business can get noticed while featuring at the top of prominent search engines. What makes Easy Dial Marketing so special, and why should you choose them to take care of your online marketing needs?


Why You Should Partner with Easy Dial Marketing


When asked who you would go with when you want your house professionally decorated, wouldn't you agree that you would look at their successes with other homeowners and base your decision on what they had to say about the decorating company. The same is true of prominent online marketing experts like Easy Dial Marketing who happen to have a solid reputation as the go to place for online marketers who want to partner with an already successful online marketer.


Wouldn't you like your blogging, social media, web page creation, marketing automation, SEO, and other pressing business needs to be taken care of by a marketing firm who makes use of all the right business tools? Easy Dial Marketing to the rescue. They provide the best online marketing solutions through their all-in-one business services that would put you at the forefront of your given market.


Just to whet you appetite. Who of you would like your site fully search engine optimized and taken care of by expert online marketers? This would entail creating new pages, editing and sprucing up your existing pages, then optimising your pages for mobile users who are predominantly taking the online world by storm. Best of all, you get to track your site's performance with ease thanks to the various tools provided by companies like Easy Dial Marketing.


The experience you will have with these online marketing experts is phenomenal. They make your business theirs by partnering with you and doing what it takes to and make your dreams of business success come true in every which way they can. Besides, Easy Dial Marketing are experts in all areas of internet marketing, web design, content management, marketing automation, SEO, and more...


As small to medium business owner you can be assured of more leads and sales than ever before. Your business will go to a whole new level thanks to a no nonsense marketing approach displayed by seasoned Easy Dial Marketing marketers who take online warfare seriously. They get into the trenches with you to stop at nothing until you have become as successful as you want to be.


Easy Dial Marketing differentiate themselves from any other online marketers by getting wholly involved in your business and treating it as if it is their own. This burning passion displayed by everyone onboard this top online marketing firm is contagious, and will soon rub off on you too.


Why not give them a try and make your call today by calling 1300 268 466 right now and experience magic like you never thought would be possible.

Online Marketing Secrets to Writing an Effective and Attention Grabbing Blog Post

Online Marketing Secrets to Writing an Effective and Attention Grabbing Blog Post


It does not matter how many blogs you have written for your site, there comes a time where you wonder if what you are writing for your online audience has any effect on them. You may even think that your content will just get lost in the sea of content that is already out there. Wouldn't it be nice if people can discover your content first, and even become a loyal subscriber as a result? How exactly would you be able to pull this off with so much competition out there? What if you were given online marketing secrets for writing attention grabbing blog posts that converts?

The Secrets of Writing Magic Blog Posts that Attracts Readers Attention

A critical component of any blog post would not just be the idea you want to bring across, but how you plan on executing it. This is what separates the successful bloggers from the average bloggers. Essentially, you want to find ways to improve your blogging skills so your visitors come back for more.

Courtesy of well known online marketing specialists in Australia, following are some key tips to use when writing blog posts or even articles:

- To attract attention, readers must be provided with a reason to pay attention on what they are reading, rather than paying attention to everything else that is in front of them.

-  The best way to attract attention is through the title of your post. ideally it should be kept to 8 words and 70 characters. Give your readers a clear indication what you will talk about without giving away too much.

-  Other ways to attract and hold your reader's attention is to make them see what you see by telling a story, using descriptions or through case studies. Work on their emotions and make it personal as it will give them a reason to share your post.

-  Ensure your opening statement pulls your readers in. You may want to consider using a quote or a shocking statistic to lead into the rest of your blog post.

-  Best of all, make sure the information you provide offers value. Never make use of a misleading title, then talk about something completely different.

-  Make use of thought provoking questions throughout as it sparks curiosity and keep your readers in search of answers, which you will provide.

-  Give examples of how your product or service will truly benefits others.

If you are looking for more tips and ideas as to how you can write a killer blog with very little effort involved, be sure to learn what online marketing experts like Easy Dial Marketing has to say.

Internet Marketing Expert’s Secrets

Discover an Internet Marketing Expert's Secret on Working Less and Accomplishing More

As a small to medium business owner, you would have a distinct desire to grow your business and earn more revenue. The very thing that may prevent you from achieving your goals could be due to the fact that you are short of time. If only there was a way to find time to work on planning and preparation instead of working on mundane tasks that require all your time. There is a way. Take it from an internet marketing expert who discovered the secret to working less and getting more done in the process.

These experts gained some insight on how to master time management and put into action certain processes to automate mundane tasks. You too can live the life you have always dreamed of by taking advice from internet marketing companies who stopped chasing fires. Why do you have to end up doing more and more without making any headway in your business? Besides, who can ignore clients demands as well as operational challenges that confront us daily.

Isn't is strange how all types of interruptions distract us when there is some time available to spend on strategy and planning. What is more, the rise of the information age has made the problem worse. The very same devices that is suppose to aid us in managing our time are in effect monopolizing our efforts in various ways. According to recent statistics, only 30.8 percent of our time is used on things that actually matter.

Internet marketing expert's advice is to put a plan together, then live your life by it. You have to put a sensible plan together in order to grow faster. There are three key elements to help you get out of your rut, they are as follow:

1. Goal setting - Many of you would have heard this one before. Setting SMART goals that are specific, measurable as well as time-bound. Most importantly, your goals need constant reviewing by everyone who is involved in your business.

2. Planning your time in advance - Proactive calendaring before your week starts goes a long way in ensuring you find available holes to plan and strategize. In addition, you should review your day's activities every morning to ensure you are fully dedicated to accomplishing your activities.

3. Make others accountable - Ensure that everyone on your team is on the same page, working towards the same goal, but with accountability. Meet with your team on a weekly basis to review progress made. Do not forget to celebrate your successes with your team. This proves to be highly motivational.

By living your life the way a renowned internet marketing expert does, you will soon change the way you look at the world, become more focused and find direction. By being committed to what is important, you will soon produce results. Easy Dial Marketing is a living example of this. You just have to check their site to see what we mean by this.

Why You Need a Marketing Mentor to Show You the Ropes with Internet Marketing

It is like getting a new toy when you get involved in the exciting world of internet marketing. Getting to know how everything works is fun. You can compare it to putting a puzzle or model plane together that you got for Christmas. Once you put that final piece together, the light bulb flashes for you. It is the same with internet marketing. It might take you a couple of years to get to that aha moment!

But, not everyone is lucky enough to get to that stage and might give it up as a bad job altogether with regards to making money on the internet. Unless of course they have someone who can take them through the paces and coach them how to do things that will make them money in the end. This is where expert business partners and marketeers like Easy Dial Marketing comes in handy.

How an Internet Marketing Blueprint Will Put You On The Road to Success

It can be truly mind boggling to put everything together to help you make money online. You need to know how to create an attractive website that will be functional and appealing to your visitors. Not only that, the thing with internet marketing is that once your visitor lands on your site, you need to hold their attention long enough for them not to click away in a hurry.

Then there are things like landing pages, sales pages, PPC, CPA, CPV, using the right keywords, backlinks, e-mail marketing and even auto responders. The key to being successful is knowing how to use the various tools the correct way.

What you need is a blueprint and experienced internet marketing Gurus such as Easy Dial Marketing to literally take you by the hand and give you the steps needed to make you successful without you having to go through the pain of doing it by yourself. The Blueprints provided is exactly what the web doctor ordered to set things straight and make you see your way through in making money on the net.

Trying to do this by yourself may just take you two years or longer. It is better to learn from someone who has been there and done that. Learning from expert marketeers who have been through the mill so to speak is a surefire way to becoming successful in a very short time.

Besides, why go it alone, when you could make use of the expertise of internet marketing professionals like Easy Dial Marketing to show you how to market your products or services on the net.

Why Home Businesses Using Internet Marketing Have an Advantage Over Other Business Owners

Those choosing to start a business from home making use of internet marketing have several advantages over business people who opted for premises. Starting a business from home significantly improve your chances of succeeding especially if you go online when doing so.


The advantages of running a business from home certainly gives anyone doing so an edge over other business owners. Here are the reasons why internet marketing makes sense:


  • Lower costs - When you have a business at home, you do not have to worry about fitting your shop with all types of office furniture, erect billboards, and the like. On the other hand when running a home business you would already have the place furnished and have nearly everything you need already. All it normally takes is converting a spare room, garden shed or garage into a home office. The cost of getting involved with internet marketing this way is therefore very low.


  • Better spending - An additional benefit from having a home business and using internet marketing is that you do not have to spend too much on equipment, materials, salaries, phone and fax, etc. In fact, you can spend it on internet marketing to help your business shape up before you invest money in new computers, phones, office furniture and the likes.


  • Saving time - It does not matter how close your business premises are, you would have to spend time getting there. Being involved with internet marketing from home is a lot less stressful and will save your precious time. All you need to do is walk out your living quarters to your garage, spare room or garden shed which literally takes you 5 minutes if not less.


  • USP - Being involved with internet marketing from home is potentially a heck of a lot cheaper than having to cover overheads at business premises that would influence the end price. What is more you can be more competitive in that you have the ability to sell your products or services for so much cheaper and still realize a profit. Look at it this way, you do not have to spend huge amounts of money on rent, phone accounts, and numerous overheads.


Thus with less overheads overall, and the ability to get a better output due to having more time on your hands, your chances of making a success of your venture is so much better with online marketing from home than premises based business owners.


Experienced internet marketers like Easy Dial Marketing have the necessary know how and are assisted by an expert team who specialises in web design, marketing, and superior content for getting recognised by the search engines. It is best you contact them for a free no obligation quotation.

Should You Choose a Product or Service When Involved with Internet Marketing?

One area that is continually confusing for would be business start ups making use of internet marketing is whether they should choose a service or product to sell. For most, products seem to be an easier choice as customers get to see immediately what they are getting for their money.


What is more, tangible products are much easier to describe. After all, it will convey to the buyer what it does and why it might be worth investing in. It could be something as simple as a garden hoe that is devoid of any technical descriptions or technology.


Using internet marketing is often a very good way to create an awareness about your products, and allows you to draw attention to the various benefits the consumer will get from purchasing it from you. Sometimes a product needs a bit more explaining in the form of a sales page or landing page on the web to highlight why consumers should seriously consider shelling out their hard earned cash. A good example of this would be DVDs and computer software.


This is where internet marketing proves to be very powerful. All the right steps can bring you a great amount of success. It is a case of knowing which steps to take and applying them correctly. Luckily there are internet marketers like the guys at Easy Dial Marketing who knows all the nitty gritty of internet marketing, and are willing to share their success with you.


On the other hand, a service has no residual physical presence. If you think of things like baby sitting, beauty services, dog walking, and so forth, you'll get what we are talking about. Yet, services provided are regarded as extremely valuable and often fetch a lot more money than the selling of products.


In reality all product-based companies are a mixture of both physical products being sold and a certain amount of service delivery. What get consumers to buy a product is often the fact that service support underpins the offer being made. Services that are coupled with the products being sold that consumers really care about are things like 24/7 operating times, guarantees on the quality of the product, and after service.


Regardless of what you decide to do for a business, whether it be selling products or delivering a service, internet marketing will be useful to either one and can boost your overall profits like never before if you know what you are doing. Going with experienced marketers like Easy Dial Marketing would be in your best interest.

Internet Marketing Tactics Paves the Way for When It is the Best Time to Post on Facebook

To get the best results with internet marketing when it comes to posting on Facebook you need to determine when it would be the best time to send your posts. One aspect you need to keep in mind is that on weekends there are a host of interactions taking place between friends and family on Facebook. In fact, the rate for interaction is said to be as high as 14.5%.


We therefore urge you to post away on Saturdays and Sundays. Monday and Tuesday are also good, whereas Wednesday seem to be a waste of time as the interaction rate drops again. Thursday and Friday seems to pick up again, which is a a good time to bring out your internet marketing messages and post away.


When Is The Best Time To Post By Industry?


It is interesting to note that the best time to send your posts tend to vary according to the type of internet marketing industry you are in. It is best to take a closer look at the various industries to see when the best times to post would be:


  • Advertising and Consulting - The weekends prove to be the best time to consult and advertise as posts can receive an interaction rate of as high as 69%. Sadly, most people do not utilize the weekends for posting as a publishing rate of only 11% has been reported over weekends.


  • Automotive - Most people enjoy looking at posts on various automotive brands over the weekend as well as Mondays and Tuesdays. The worst day being Wednesdays. Weekend posts experience an average rate of 15 percent.


  • Clothing and Fashion - If the clothing and fashion industry is your thing, you may want to take note. According to statistics, the best time to fly away with your posts would be on Wednesdays, Thursdays, and Saturdays where Thursday was seen to experience the highest peaks as interaction rates increased by 13%, which is phenomenal.


  • Consumer Goods - Other consumer goods experienced a spike on Sundays and Wednesdays.


  • Entertainment - It should not come as a surprise that entertainment gets a lot of attention over the weekends where Saturdays experience a surge of as high as 17 percent.


  • Finance - People make the mistake to think that due to most banks being closed on Sundays, there is no need to talk about finance. Little do they know that interaction is as high as 29 percent on Sundays.


  • Food and Beverage - Need we say more. Weekends come out tops as far as food and drinks are concerned. This is why it is the best time to post.


  • General Retail - Who would have thought that Mondays are the best day to post with regards to general retail. Its been said that FB fans like to take their minds of the week ahead by looking at retail pages and what internet marketing news are up for grabs.


  • Health and Beauty - Saturdays, Sundays and Mondays are said to be the best times to post within the health and beauty industry. Tuesdays are one of the worst days and should rather be avoided.


  • The Nonprofit Industry - Interaction is seen to be higher during Saturday and Sunday that what can be experienced during the rest of the week. FB fans enjoy the prospect of relaxing over weekends to then engage with certain non profit businesses and organizations.


  • Publishing - The favorite time of the week to catch up on all kinds of news are on Sundays where interaction between FB fans are more than 5 percent higher than the rest of the week. Best to send all you latest posts on this day.


  • Sports - It goes without saying that the biggest sports events normally take place over the weekends when people have more time on their hands. Interaction rates that are 11 percent higher than normal has been experienced.


  • Technology - Amazingly, technology posts do not get looked at over weekends. Mondays are seen to be the best days as interaction rates are more than 30% higher than usual.


  • Telecommunications - The best time to post on Facebook would be on Mondays, Fridays and Sundays. It is strange to see that most people seem to post on Tuesdays when interaction is at its lowest.


  • Travel & Leisure - The highest peak is experienced on Sundays when more people would interact with all things to do with leisure activities that include traveling plans


It is all fair and well that we have discussed when it would be best to post on Facebook. But what about, when it is the best time of the day. It is definitely not recommended to send your posts when people are either getting ready for work, or when they are at work, which is between the hours of 8 in the morning to 7 PM. Rather send your posts between the non busy hours, which is between 8 at night and 7 AM. This has been the experience of marketing professionals Easy Dial Marketing.


Online Marketing and the Power of Keyword Optimization and SEO tools

It can be quite a daunting task in finding ways to make online marketing work, which include knowing how to tackle SEO in competitive niches. The search engines are normally saturated with information related to Niches deemed as competitive. Some would make use of black hat SEO techniques to give them an unfair advantage over their competitors.


Unfortunately for them Google clamped down on most online business with their Hummingbird overall in the latter half of 2013. But there are still white hat SEO techniques that works quite well in giving business owners the chance to increase their page rank.


Online Marketing and Keyword Optimization Tools for SEO


To make online marketing work for you, It is a case of knowing which keyword phrases would be popular enough to attract visitors to your particular Niche.


You will be required to do a lot of research initially to help you determine which keywords get enough searches without being too competitive. Especially if you consider that Google did away with their free keyword research tool with the recent change over to Adwords.


One still have to be careful that you do not overstuff your keywords. The content should be all about providing value to your readers and placing your keywords where it would make sense with regards to the overall context of your website or blog content.


Linking to Your Neighbors


It would be in your best interest to collaborate with your neighbor if you want half a chance of making marketing in the online world work for you so that you could link to their site and they in turn link to yours. This way you would encourage link exchanges as well as page transfers.


Without a doubt, the more outbound and inbound traffic you generate between yourself and your neighbors the more the spiders will crawl your site resulting in a higher ranking overall. You can be sure that the search engines will love your pages and reward you accordingly. In order to achieve this phenomenal feat you need to enlist the services of reputed online marketing experts.


Easy Dial Marketing aim to be the best in their field, and as online marketing experts themselves they have the tools, the team and expertise needed to turn any wannabe online marketer's dream of going from zero to hero into a definite reality. Once on board, you will be equipped with an arsenal of internet marketing tools to propel your business into overdrive and take you to new levels never experienced before.

How Online Marketing Can Open Up More Business Opportunities Than Ever Before

Using online marketing to market your business with has several advantaged attached to it. Let's look at a case example of how a young woman in Europe, aged 29, who was teaching English in France, discovered just how powerful doing business on the web can be.


Caronne discovered that other companies made use of distance teaching to show students in other countries how to learn English. A lot of people in European countries were in love with the idea that they could learn to speak English at their own pace, and at a time that is convenient to them without the need to travel to lessons.


On returning to England, she soon realised that teaching English by phone was not a common practice. This was when Caronne decided to set up a website and through the assistance of a marketing Guru she managed to leverage the power of online marketing. She soon attracted students who expressed an interest in learning English.


Just a few years later, Caronne's business was booming. She now employs other English language teachers and is still giving lesson herself as well. Even though it took a lot of guts and perseverance to see it through, all the hard work and effort put into it, which included utilising online marketing was well worth it.


How Online Marketing is the Route to Success


Using online marketing as the route to reach success with your business is what most startups and existing business owners discovered works for them. After all, the internet serves to be a classic route in marketing your offer to prospective clients. All you really need is a good computer, an internet connection as well as a winning idea. In addition, it will be an added bonus to have a team of online marketing professionals to guide you along. After all, the sting in the tail lies in having the last word, which is something that the professional marketers at Easy Dial Marketing soon discovered.


If you think back to when the internet first made its appearance. The business who showcases their wares then made a killing as all they had to do was be present on the net. It sure is a whole different ball game nowadays. Especially if you think of failures like Boo.com while others like Amazon. com and Lastminute. com prospered. You need to know how to position yourself and whatever the route to online marketing is.


How Internet Marketing Experts Go About to Make Your Business Grow

When you choose to work with online marketing experts like the guys over at Easy Dial Marketing, you will have your very own business partner who will take you through several much needed processes to make it online. This would include state of the art Website Design Services where they would display the necessary patience and listen to your objectives in order to assist you with your business plan and the best way to make steady progress going forward.


Internet marketing experts worth their salt will go one step further in showing you how to use various Mobile Applications to give you a fighting chance against your competition. In addition, you will learn how to stay in tune with various social media platforms while using Mobile Apps to give you the edge you need. Not only will this enable you to stay on top of the latest developments in the tough business world, but you will also be staying in touch with your most important asset, Your Customers!


What is more, you can be sure that Google will love your website as you get offered the best SEO optimisation services around. After all, the main focus of internet marketing experts like Easy Dial Marketing would be to help you achieve ROI that will have you as business owner smiling all the way to your financial institution. At the end of the day it is about getting results and increasing your page rank in order to attract targeted visitors. What better way to accomplish all of this than letting professional internet marketing companies provide you with customised marketing solutions to suit your business needs.


Seen to be one of the best internet marketing solutions to help your business grow is for you to have an eCommerce web presence. You are provided with a state of the art eCommerce Cart Software to help you get a bigger piece of the market through attracting business on a worldwide scale. Be assured that you will never ever be alone in that you will always have a dedicated trained internet marketer who will give you personalized attention to ensure everything runs smoothly.


There is only one way for you to see if going with internet marketing experts is the best option for your online venture, and that is to test it out. Easy Dial Marketing would gladly provide you with a free quotation so you can decide which package would suit your needs best. Your success is first and foremost in the mind of these internet marketeers.

How Guest Blogging and Other Related SEO Strategies Will Strengthen Your Internet Marketing Efforts

Believe it or not, it is very important to do your fellow business associates a favor through writing a guest post on their site that will ensure that their visitors get to visit your site in turn. It sure makes for a sterling internet marketing effort that benefits everyone.


Something else you could do is to sign up for Google Alerts through your Gmail account and get Google to notify you of new posts. This way you are able to comment on the latest alerts that is in line with your Niche. It sure is an excellent way on how to boost your internet marketing efforts and get it to work for you down the line. Besides, it is bound to give you the edge over your competition.


Guarding Against Too Many Backlinks for SEO


You need to steer away from making use of services where millions of back links come your way. While it might bring you to the first page of Google or any other search engine, it is not regarded as quality and will hurt your reputation as a business owner in the long run. This is something that the guys over at Easy Dial Marketing realised early enough in life.


Content is King


Providing well researched written content that provides real value in the eyes of the readers will go a long way in getting you noticed by the search engines. In fact, that is what the latest Google updates are hoping to achieve. They do not want content that just fills the web pages with a whole lot of meaningless information that provides no real value to the reader. Internet marketing the way it used to be done is forever gone.


LSI or Latent Semantic Indexing is another way to submit highly optimized content. It works in that it is a mathematical algorithm where non-content words are removed to then compare the remaining content with documents elsewhere on the net. It serves to ignore filler words or prepositions. This is well suited to larger databases and does a lot of good for your site or blog in improving your SERPS. Expert marketers like Easy Dial Marketing continuously use internet marketing tactics like LSI to improve Page rank.


Ensuring Your Site is Technologically Advanced for Ranking Purposes


It is absolutely crucial that you ensure your site is compatible with all browsers and can be viewed with ease on all mobile phones. Site owners are not always aware of this when they incorporate various designs that make their business look smart. Top web developers and designers at Easy Dial Marketing put in a concerted effort to ensure sites they work with is not only user friendly, but technologically advanced as well.


They forget the importance of ensuring their site is scalable and user friendly at the same time. To help ensure that you know how to tackle SEO in competitive Niches, you need to stay in tune with the latest technology so you can attract the new generation of mobile users who do not have a lot of time on their hands to find what they are looking for.

Engaging Your Fans Through Creating Top Internet Marketing Ready Fanpages

The best way to attract targeted visitors to what you have to offer is through engaging your fans by building a superior internet marketing ready Fanpage on Facebook.  Building the perfect Fanpage involves making use of all available opportunities within Facebook itself.


There are a couple of main areas where you should be focusing your attention in order to create a positive experience for your fans. Let's take a look.


Engage Visitors Through Using Good Visuals on Your Profile Page


One top internet marketing technique often used by marketing experts at Easy Dial Marketing would be to provide engaging visuals on your profile page. You could even have a large image that would include a very nice promotional banner of your company.


Make Use of Visual Branding


Nothing is quite as engaging as visuals, which is why making use of custom tabs as an internet marketing strategy may prove to be very effective with regards to visual branding.


Provide Added Value Through Engaging Your Fans With Contests


Enticing visitors to come to your page is easier when offering something in return through contests and coupons. This will certainly boost your internet marketing efforts in turn.


Targeting The Most Prominent Demographic Market on Facebook


It is in your best interest to look at demographics when getting involved with internet marketing as several Facebook users would come from the younger generation who earn top salaries these days. This makes that most of your marketing efforts should be geared towards what would interest them. They are the ones who could either make or break your business with the news that they share with their friends about you.


Always bear in mind when you build your fan page it is like that piece of real estate property. Make sure you keep your fans interested in what you have to offer and take time out to keep it exciting. This is key to leveraging one of the top internet marketing strategies - keeping your fans engaged. Not only that, visual stimulation and providing valuable information that is worth sharing with their friends is what will help to engage your Facebook fans at all times. Easy Dial Marketing suggest that you always look for ways to make your offering even more attractive while keeping your content relevant.


Your internet marketing ready site will be what save it for your business at the end of the day, which is why you should do your best not to go it alone, but jump on board with marketing experts who know their game.

Did You Hear It Through the Grapevine – The Power of Online Marketing and What They Say About You

Who of you do not marvel about one or the other tale? Some of you would proudly say that you heard it on Twitter. This is what we here at Easy Dial Marketing would like to call the power of online marketing. People love to hear something interesting, and you can imagine how much more Twitter will be used since it went public at the beginning of November 2013.


All of us find one or the other tidbit of news on a daily basis by keeping our Twitter accounts open, or checking out our Tweet notification in our Inbox. It is truly mind boggling what effect this social media giant has on online marketing. As of late there are some 9.6 million active users and over 2 billion search queries that this giant boast of as well as over 400 million tweets. But where do all the tweets go, and are they of any use to online marketers? What should those involved in social media marketing be doing within the first 24 hours of tweeting.


The thing with online marketing and social media channels is that even though you learnt how to optimize your various updates, it does not mean all the tweets you posted will be retweeted.


If you consider that there are over 9,000 tweets flying around per second and that followers would make up their own minds as to whose tweets they will follow, then it is not set in stone that what you say about your company will be eagerly shared by others.


Here is how you can make a difference with your online marketing efforts using Twitter:


  • Regularly check tweets in your social Inbox to discover what it looks like in real time. You will get an objective view of what was tweeted and be provided with hints on how to improve your Twitter marketing next time round.


  • Ask yourself if your tweet headline is attention grabbing enough, we regularly do!


  • Take note when re-tweets are occurring. It generally happens between 3pm and 12am EST from Mondays to Fridays. This is the easiest way to engage with followers for business owners wanting to share a major announcement or sharing big news.


  • Do not schedule your tweets closer than an hour apart. The longer you leave it to shine on the top of your page, the longer time your followers have to engage and share it in turn.


  • After your tweets had about 12 hours to make its impact, it will be time to post it on similar networks like Pinterest and Instagram. Best you ensure that your tweets performed well before you intend posting it elsewhere.


  • After 24 hours time you should look to see how your tweet performed on Twitter as by now it is old news.


We encourage you to head over to Easy Dial Marketing if you want to discover more innovative ways to boost your online marketing efforts.

Top Internet Marketing Strategies Using Keywords To Generate Traffic To Your Site

First, make sure you only target one keyword or keyword phrase for each page. Make sure you optimize your page for this chosen keyword - put it in the title, in the headline, in the first and last 25 words, use variations of the keyword throughout the page. Pay attention to the keyword density of your page. But don't over stuff your page with your keyword or keyword phrase. Try for a middle ground with your internet marketing strategies and always write your content for your visitor - the search engines.


Second internet marketing strategy - Off-page factors will play an important role in the ranking of your keywords (especially in Google) so you have to build links for other high ranking pages for your keyword. Place your keywords and variations of it in the ANCHOR text of your links.


Third internet marketing strategy - You have to build as many of these anchor text links to your site as you possibly can. This is easier than most people realize - depending on your marketing budget, you can simply buy these links on theme related sites. Or one of the best ways is to write simple 'how-to' articles on the site's keywords.


Don't underestimate how effective this simple technique can be. Make sure you place your keywords at the beginning of your article title, also place it in the first and last paragraphs of your article. What is more, you can place anchor text links to your keywords in the resource box of your article.


If you don't have the time to write articles, just hire someone to do it for you.


Please Note: In a Post Panda World - it is best to keep all your articles unique to the site you have submitted it. Don't use Software to spin your articles. Make sure you vary your anchor text links so that they are natural... add some "click here", "go here" or use the complete URL as your link.


Remember Article marketing is also an excellent way to Pre-sell - you're putting your potential customers or visitors in the right frame of mind before they visit your site or product. This gives them valuable information and wets their appetites for learning more about your site or product.


Pre-selling in internet marketing is key to making online sales, especially true for affiliate marketing. Don't try to sell anything in your articles, just give valuable, helpful information. Leave the dirty work for the actual vendor!


If you take the advice offered here, you will quickly discover the important role keywords will play in generating traffic to your site. Used properly, keywords can be your most effective internet marketing tools, creating an explosion of traffic and sales which just keep coming, hour after hour, day after day...

Why Keywords Rule The Net And Should Be Treated As Internet Marketing Tools

All your online marketing in one form or another will be connected or related to your keywords. They are the vehicles that will propel your site or sites into the spotlight. It all begins with your keywords...


Without further delay, we should just dive right in and see what keywords are all about and discover why they are so essential to your online marketing efforts.


Explode Your Traffic And Sales With Keyword Marketing


Keywords are the most significant contributing factor to the success or failure of your website. Keywords are the fundamental building blocks of the web. They are essential elements which must not be ignored.


In other words, choose the wrong keywords and it's game over even before you write one line of code or pick out your first template. Choose the right keywords and you can set your site up for an explosion of traffic and sales.


Despite the overwhelming importance of keywords, many beginning webmasters or marketers are still unaware of keywords or even the major role keywords play in the whole underlining structure of the Internet.  They remain oblivious to this key factor quietly fueling almost all of the successful sites on the net.


Every webmaster or marketer must master a basic understanding of keywords, they must realize the role keywords will play in the success of their site or sites, and they must learn how to effectively use keywords to create an explosion of traffic/sales to any webpage.


What are keywords?


Keywords are the exact words Internet users type into the major search engines such as Google, Yahoo, and MSN to find what they're looking for on the web.


Whether they're looking for the 'number of planets in our universe' or the latest 'gaming laptops' - keywords dictate the majority of the interaction or activity on the web.


Pick Your Master Keywords


When designing a website, you must pick master keywords or keyword phrases that directly relate to the theme or topic of your site. Most experienced webmasters will put their most valuable keyword in the title of their website and also in their site's URL. All major keywords (your master list) should appear or be linked on ALL the pages of your site.


Next, target minor related keywords on other pages of your site. Place the keyword or keyword phrase in the title of your page, in your page URL in the first 25 words and in the last 25 words. Spread your keyword and variations of it throughout your copy on that page.


Webmasters must understand the level of competition for each keyword they choose to place on their site. Popular keywords which receive hundreds of thousands of searches a month will naturally have stiff competition. Less popular keywords which receive only hundreds of searches a month will usually have far less competition.

The Autoresponder Is One Internet Marketing Tool Every Marketer Should Have

This tool is perfectly designed for Internet Marketing. It will automate your whole marketing process and put your sales on Auto-Cruise.


It is one of Internet Marketing’s most effective marketing tools. It keeps your product, service or website in front of your prospects or visitors so they won't forget you! Without a doubt, Autoresponders powers most of the Internet marketing on the web.


Autoresponders are perfectly engineered for Internet Marketing. Their simplicity will surprise you but the results you will get by using Autoresponders will more than amaze you.


As a dispenser of information that's always on call, the Autoresponder is a little workhorse that always delivers - 24/7/365.


People need to trust who they are buying from - your AutoResponders will build that trust. They will help you build a relationship with your subscribers and clients. In our wired (sometimes scary) world, autoresponders can be a friendly link to your website visitors, clients or patrons.


Marketing studies have constantly shown that customers rarely buy on first contact, it usually takes 6 to 7 follow-ups before they buy. AutoResponders will keep you in contact with your site's many visitors or prospects. Use your autoresponders to provide useful information on topics that your subscribers want and you will create a flood of repeat visits to your site or sites.


In the process you will build up a valuable list of targeted prospects. Potential customers who want to know more before they buy. That's the main reason many professional marketers use autoresponders --- to build a loyal list of contacts who will return to their sites and become repeat customers again and again.


Setting up an autoresponder does take some work, especially writing the series of follow-up messages that you will be sending to your visitors or prospects. Placing the HTML subscribe box code on all your webpages does take some time unless you're using a common template. But the saving grace for auto responders is that once it is set up, you can simply forget about it.


Auto responders will automatically do all the follow-up work for you. These systems will work for years, drawing in and building a valuable targeted list of contacts and clients. Most marketers would be dead in the water without their autoresponders!


There are many reliable AR systems you can choose from and you can also place your own Auto Responder on your server, however, because it only takes one spam compliant to shut down your site; most savvy marketers use 'Third Party' Providers for their AR systems. This is what the guys at Easy Dial Marketing discovered too.


How to Turbo Charge Your Site With An Effective Internet Marketing Tool – Article Writing

Composing articles identified with your webpage's theme and syndicating these articles everywhere throughout the web is an extremely viable internet marketing method for marketing your website. This basic, yet viable marketing system will focus on guests, increment your rankings and help your rankings.


In spite of the fact that it sounds increasingly like a catchphrase from an internet marketing advertiser's buildup fest, it is the most appropriate expression to depict the impact article composing will have on your site. It superbly enables marketers to make major profits of article marketing.


Article composing will rapidly:


l  Boost connections to your site


l  Help offer or presell your items


l  Acquire more than enough attention from targeted visitors


It will bring about a tremendous impact that can be jostling...


There is a gigantic surge of guests going to your site. In some cases, it might just be one site which gets your article featured in their ezines, accumulating targeted traffic to your site. Different times, it may be numerous locales and ezines showing your articles, making it possible to experience a huge flood of visitors to your site.


Online discussions, subscribers' inquiries, and expert marketers talking about various internet marketing strategies can be an extraordinary source of useable ideas. Accumulating and composing unique articles that might emerge from all of these sources can be difficult to do.


Here are a few pointers that may help you with your internet marketing venture:


You may want to use Google as your editor by simply typing in what you want to check in the search bar.


  • Asset Box - Like the title, you should call attention to the source of the information provided and direct your connections who read your article to your site through your URL at the closure of your article. Updated Newsletters would likewise meet your expectations. In the event that you're catchphrase internet marketing is being highligthed throughout your newsletter, then Google will remunerate you abundantly for this linking to it.


  • Be notable. Yet don't go over the edge. Compose brief, enlightening and accommodating articles that will carry enough interest with regards to your site. By narrowing your niche to one area, you will soon become an authority on the particular subject.


  • Uncover the Right Title - Choosing the right title will represent the moment of truth for your article, keep it short and put the fundamental points of your article in your title, i.e. what will bookworms really gain from perusing your article? Ensure that you place your primary Keyword Or Keyword Phrase in the title.


  • Keep Your Article Short and Concise - If you need your article to be grabbed by ezines, then ensure that you keep it short (300-1200 Words) and focused. We find that articles in the 700 - 900 word bracket also do great, more drawn out articles less so.


For more useful and handy tips on internet marketing, you should tap into expert marketers like Easy Dial Marketing' know how.

Finding Suitable Internet Marketing Or Work At Home Opportunities

There are a lot of advantages to be had when involved with internet marketing which include working from home. Most of the time your time is your own, depending on what you have decided to do from home. Your dress code is a lot more relaxed, if you are not required to see clients.

Another bonus is that you can have your coffee as strong as you like. With all the resources and tools at your disposal, it is easier than you think to get in involved in work at home opportunities. As long as you find what is suitable for your circumstances.

More and more employers are outsourcing their work to people working from home rather than going to the trouble of recruiting employees and having to put up with various overheads and paying out benefits such as medical aid, pension funds, etc. This puts you in a powerful position to scan the list of available work at home opportunities to see what will match your particular skills and work experience.

Be careful that you do not take on something that you have no knowledge on. It can prove to be very frustrating in the end as you will spend an endless amount of time learning how to master certain skills that are required to perform the job at hand.

Types of Work At Home Opportunities

Once you conduct a search on the internet you will find there are various kinds of jobs on offer for work at home candidates. It can range from basic administrative work like data capturing or typing up documents to more advanced type of work such as web development. Some of these work opportunities might require that you go on some courses before you even apply.

Most people play it safe and start any work from home or internet marketing ventures on a part time basis. Another concern you may have, is whether the companies your found online are legitimate work at home businesses. I you want to be more in control of the situation, then it might be better to create your own job.

Here as just a few ideas of what can be done working from home online and offline:

  • Online writing or administrative work – You could sign up at places like Elance where you can kind of select the job that is suitable to your skills.
  • Making Gift Baskets – If you are creative and have an eye for design, then this could be a great work from home business
  • Pet Services - Lovers of animals might want to get involved in pet sitting while owners are away or dog walking and other related services involving pets
  • Internet Home Based Business – The advancements made in technology makes it easier than ever before to set up your own internet marketing business where you could offer various services or even sell your knowledge in the form of eBooks or by setting up a membership site for like minded individuals.

Whatever you decide to do, you will do yourself a favour to tackle just one task at a time and give your undivided attention to the job at hand, then you will have certain success with your chosen work at home or internet marketing opportunities. This is what Easy Dial Marketing discovered earlier on in life, and what they would like to teach others to do too.

Six Ways Top Internet Marketing Assistants Will Help Grow Your Business

Getting an internet marketing assistant is a magnificent way to help grow your business. Especially if the assistant specialises in marketing and has the needed experience to boost small to medium business owners online presence.

Having a strong presence on the world wide web is essential if you wish to remain competitive in our tough economy. Through having an internet marketing assistant assist to increase your popularity online, your business will very likely increase its profits.

Let us get straight to the point and highlight the six ways an assistant can help you find customers who are a good fit for what you have to offer:

  1. Website optimization – There is much more to optimizing your website than just making use of SEO practices. An assistant will go on to tweak your site to the extent where visitors will find it much easier to find what they need. Prospects should be able to navigate your website without too much effort. If someone has to struggle just to locate your email address, then the chances of them asking you a question that would have led to a sale is highly unlikely.
  2. Syndicating your content – Syndicating your articles all around the web is an excellent way to promote your message to the world. To make this possible an assistant can go on to create feeds from your blog, social media page or site so that your fans and supporters as well as prospects can stay up to date with content recently created.
  3. Social Networks - While some of you might be experts in social media, it sure can be hard to consistently stay in touch with followers on a daily basis. This is where an internet marketing assistant can take charge and assist by engaging your audience, providing effective CTAs (Call to action), and recruit new fans and followers.
  4. Video Marketing - To give you the edge over other marketers your marketing assistant could combine a variety of visual and audio tools to help create promotional videos that clearly state your offer and how it will benefit your prospects. This may even include music videos which your marketing professional can create using a variety of useful ideas that got them to be successful.
  5. SEO - An internet marketing assistant can assist by ensuring your site or blog gets the improvements it needs to optimise it for the search engines. This they would accomplish by assessing your business and putting an SEO plan together to help improve your visibility and page rank.
  6. Email newsletter or ezines – Never underestimate the reach an email newsletter will have. An expert marketing assistant will use their expertise in crafting engaging, informative and entertaining material that would also have a main call-to-action included

If you are hoping to remain competitive in today’s tough business world, making use of an internet marketing assistant to help you get found online while increasing your profits at the same time makes perfect sense. Easy Dial Marketing can help your business go places and become highly profitable like you would never believe, until you experienced it for yourself.

Internet Marketing Is Set To Explode Even More In The Near Future

There is no doubt that the convenience of internet marketing is what attracts both existing and new business owners like moths to a flame. The internet is part and parcel of everyone’s daily lives. More and more people get access to the internet through using their laptops, iPads, smartphones or desktops. Whether it be at work, at home or while traveling.

Business owners everywhere need to get a firm grip in making use of internet marketing to not be left behind by their competition. With the ease of gaining access to the internet via mobile phones and other portable media where wireless technology is freely available just about anywhere, businesspeople need to make good use of the marketing potential it has to offer.

Common Areas Where The Convenience of Internet Marketing Can Be Seen

According to World Internet User Stats the growth experienced in various continents that show how users view the convenience of internet marketing is a real eye opener for any potential or existing business person. Not too long ago in December of 2011 the stats were already an indication of how internet marketing is set to explode in years to come. Great things are predicted for 2014 and beyond with regards to accessibility issues. The following stat were reported by Nielsen Online:

  • Africa experienced a tremendous growth of over 13.5%
  • Asia internet usage increased by 26.2 %
  • Europe exploded to a phenomenal 61.3 % in using the internet
  • The Middle East experienced an increased usage of 35.6 %
  • North America had the highest growth of internet users by as much as 78.6 %
  • Australia/Oceania had a growth of 67.5 %
  • Latin America and the Caribbean experienced a growth of 39.5 %

The convenience of internet marketing in advertising your business services or products cannot be stressed enough as more consumers are turning their attention to online shopping than ever before.

The Time is Ripe in Making use of The Convenience of Internet Marketing

There is no better time than right now for business owners of franchises, stores, service businesses, drop ship companies, etc, to make use of the convenience of internet marketing. It is a case of giving the public what they want when they want it. If your site offers your visitors enough information and sufficient consumer reviews to make what you are offering believable, then you have a very good chance of profiting from the convenience of internet marketing.

How You Too Can Experience The Best Internet Marketing Training in Australia

Once you made up your mind to get involved in the wonderful world of internet marketing, you will soon discover that you have bitten off more than you can chew. This is when you realize you need to go on a training course so you can learn from the best in the business. But, with so many training courses and programmes in Australia alone, it is easy to be confused and start suffering from information overload. Luckily there are reputed internet marketing trainers who will present you with the best marketing material, information and tools to boost your online business in ways you never thought possible.

Below are some pointers in the right direction so you know you have an experienced internet marketing company by your side:

  • Clear Instructions - Training programmes are not worth much if it only teaches you about internet marketing, but there are not clear instruction on how to implement it. The best programmes would not just provide you with the information you need, but show you step by step how to put it into practice to make you successful.
  • Marketing Tools - You can be sure that the best internet marketing programme will have tools to assist you in automating your business and get your business onto the right track from the word go. You will even be given free hosting for your website. Some of the tools would include an automated sales funnel, an optimized website, social media know how, SEO and Business in a Box products to get you off to a fast start.
  • Buddy System - Working alongside you as your business partner is one of the best ways for you to learn what is needed to become good as an internet marketer. This is the kind of training programme as an Australian you should be looking for if you want to become successful.
  • Excellent Support - As with anything, sooner or later you will run into some kind of trouble or would need advice. Going with an internet marketer who is there for you when you need them most will go a long way in helping you maintain your edge over your competitors. The best internet marketing team will have numerous ways for you to get hold of them, which would include private messaging, Skype and emails.
  • Affordable Rates - You can be sure that the best Australian marketing firm will not just offer you state of the art support and advice, but will do so at very reasonable and affordable rates. Why do you have to spend all your hard earned money when you could learn all the tricks of internet marketing from experienced marketers such as Easy Dial Marketing.

We trust that the information provided over here gave you a clear indication as to what is needed when selecting the best internet marketing company to assist you with your online business venture. This will be the most important decision you get to make to ensure certain success with your business.

How Valuable and Informative Services Will Save Your Internet Marketing Business

When consumers and other visitors land on your website they expect to be met with convenient marketing services that cater for their specific needs and wants which can be accomplished through proper internet marketing techniques.

You could almost compare it to waking up to a ready made cappuccino or espresso that worked on a light sensor and automatically made your cuppa for you, ready to be enjoyed by you.

The easier you make if for your website visitors to do business with you, the more profitable you will be in the long run. Once they become subscribers and they keep finding it convenient to do business with you, they will be less likely to leave.

Satisfied Consumers Love Internet Marketing Services that Are Easy to work With

As website owner you need to pull out all the stops to entice visitors landing on your site with services that they will find to be both convenient and useful. The whole interface of your site need to be functional and a pleasure for any visitor looking to find their way around your website. People do not want to struggle paging back and forth and not finding what they are after and will very quickly lose heart and browse away to the next available site offering convenient internet marketing services similar to yours.

You should be one up on your visitors and know exactly what kind of information they would be looking for when visiting your site. It should not be confusing for visitors landing on your Home Page or About us page as to what your offering is and how they can benefit from it.

Your products or services should clearly tell them what to expect and make it easy for them to go through the whole buying process in the event that they are interested in following through with what you are offering.

Internet Marketing Services That Cater For Consumer Needs

If your website happen to offer legal or financial advice as part of your services offered, then you need to have everything in place before you even think of launching your site.

Customers do not want to fumble around only to realize that everything is not in place yet and that they need to come back at a later stage to get the service they were after in the first place. Your ducks need to be in a row already as it will damage your good reputation should a visitor find their needs cannot be met at the time of them visiting your website

Internet marketing services that are done right play a huge role when it comes to catering to the needs of any potential customer visiting your site. You could have a visual call out on any given page within your site stating what services you offer and where the customer will find it. Icons can be created that name each of the services provided by you, making it very clear where to go and what to expect.

This way you would have adequately catered for the needs of your visitors who have now become loyal customers of your due to the reason that you have made it easier for them to do business with you. The team at Easy Dial Marketing have some very effective internet marketing tips in store for you.

A Solid Proven And Surefire Internet Marketing Action Plan That Will Show You Results Quickly

It is very important to have a solid internet marketing action plan that will show you results quickly if you want to be successful with your online business.

What is Involved In Getting Your Action Plan Together?

There are various methods available to you in capturing visitors attention that proves to be rock solid. Let us briefly talk about them over here.

Starting with SEO (Search Engine Optimization). It is imperative to make use of SEO as an effective internet marketing strategy if you want people to find your website. For this you will need good traffic and one way of accomplishing this is to make use of PPC (Pay Per Click) while other methods would involve getting visitors though CPA (Cost Per Action)

Proper e-mail marketing is another very popular method used by many internet marketers to help ensure a solid proven and surefire online action plan that will show you results quickly.

Clever copywriting techniques is another avenue many website owners that are already successful use to not only attract new visitors but to keep existing customer coming back for more through ensuring they have updated content that is fun and exciting.

By employing free advertising, CPA, PPC, e-mail marketing and clever copywriting, website owners get visitors to come to their landing page where they are prompted to opt in to an irresistible offer of getting either special software or an eBook for free.

This would be in exchange for their e-mail address and first names. It is crucial to have a landing page or squeeze page to ensure continued success using internet marketing.

Tips to Keep in Mind When Running a Successful Internet Business

As part of your action plan make sure you make every second count in keeping your visitor on your landing page with an irresistible offer they cannot refuse. The internet world is huge and millions of people are looking for cures to their problems on a daily if not hourly basis.

You need to be ready therefore to capture their details which can very easily be done if you have auto responders in place with a few marketing campaigns lined up. It is important to know how to set up an alternative offer page as well if your visitors should click away from the first offer for whatever reason they may have.

There is more to running a successful internet marketing business. You need to have a good domain name chosen and have a web host that ensure your website is up 99% of the time.

Therefore it is crucial to the success of your internet business to have a solid proven and surefire online action plan that will get you results quickly.

The Secret To Effective Online Marketing For Internet Marketing Companies

As Internet marketing businesses you live and die by your ability to sell quality products and services to the benefit of your customers. The art of online marketing is not something to be taken lightly. Making use of marketing specialists like G Solutions who are also internet professionals would be in your best interest.

Their expert team will demonstrate the need to get involved in niche research in order to learn how to position your internet marketing company in such a way that you get to attract people who are looking for what you have to offer. They’ll help in drawing up a customized business plan various marketing strategies will be highlighted so that everyone who is part of your marketing team will know exactly what is needed to help you succeed.

You will even be shown how important your Banners & Headers are in playing a huge part in the creation of your website. This can be seen as part of an effective marketing strategy to attract visitors to your marketing company.

Effective Marketing Tools for Your Online Yachting Company

There are various very powerful marketing tools that we find extremely useful for the purposes of online marketing.

We find that using Bookmarking & Links have tremendous value in internet marketing and getting your company recognized by the search engines. When you bookmark sites that are related to what you have to offer, you get to build high value back-links to your company. What is more is that your site gets indexed more often which improves your ranking.

Video Marketing is what most internet marketing businesses use these days to help position their products in a positive light that gets potential customers to even share it with their friends. In our experience it is an excellent way to get your online business to go viral.

Blog Mentions are an excellent way to encourage link building with other site owners who complement what you have to offer. One of the best ways to strengthen your online presence is to make use of keyword research tools and software to ensure your content is highly optimized with the right keywords used in strategic place that flows naturally. SEO keyword Optimization is still seen as a very powerful way to improve your search engine ranking. Do not be caught off-guard, but rather go with marketing specialists such as G Solutions.

The Importance Of Google Plus As Part Of Your Internet Marketing Plan

Social media management is something huge and not an easy thing to deal with for most companies. Therefore, companies involved in internet marketing are forced to make use of various social media management technocrats, and even go as far as to outsource their social media tasks. To take care of daily content when servicing the needs of your market requires a lot of attention. Interacting and monitoring with all your fans needs to be done in a professional manner as per internet marketer experts G Solutions.


Social media sites have changed the printing and digital marketing field in terms of how they as business owners interact with their customers. It is all about providing your prospects with immediate feedback to help them get a better overall idea about the quality of your services or products.


Almost everybody who has access to modern communication technology would know about Google Plus. More than 390 million people are currently using Google Plus and that shows how magnanimous its reach is.


It is highly competent as well as compatible enough to host your marketing advertisements like any other social website would.


Back in the day when they first started, users which includes internet marketing experts were attracted to Google Plus due to its easy integration with various other services provided by Google.


Anybody who understands the importance of social media and social marketing would agree that it is worth jumping on board Google Plus right now. Great things have been predicted for this social giant, and it happened as predicted.


Google Plus is truly a step ahead of any other Social Media Sites. It’s no more like any other social media site.


Critics said that Google Plus could not establish itself in an already crowded market. But today it is widely accepted due to its interactive features and user-friendly platform with super big support coming from its parent organization, Google themselves.


No other social media in the world is having such an explosive support and structural facilities like that of Google+ at the moment.


They have developed a highly integrated business structure and basics suited for modern business needs which their competitors do not have, and could not achieve.


With the help of Google Analytics the social reports generated are used to tweak an online business support plan that drives towards an increase in the business realizations.


With the uninterrupted support of Google, Google+ enjoys an unopposed position in the Social Media Marketing. The SEO optimization program supported by Google helps your products to be brought to your clients with a click of the mouse.


To increase the reach and benefit of your products use Google Plus and go with G Solutions to discover extremely effective ways to further your internet marketing efforts.

Make Sure You Survive The Tough Internet Marketing Game Through Having A Dynamic Web Design

In order for your business to survive in our tough economy, you need to stand out from the crowd and be ahead of your game in terms of how your site is designed and optimized for the search engines. There are numerous thought processes and specific features that must come together to make your visitor’s browsing experience an unforgettable one. Some of these would include making use of top quality content management techniques, custom web design, and even regular blogging.


In terms of web design, you have to blow the minds of your visitors through making use of site that is functional, attractive, and where there is no doubt as to the purpose of your message there. This can be achieved through effective use of ye-catching videos, graphics, images, and text that is informative. Visitors browsing experience should be effortless, and your content should be meaningful and add value to their lives. It is extremely important to utilize the expertise of internet marketers like G Solutions who would work with you to ensure you have the best chance of succeeding with internet marketing. Regular blogging is just as important as it will help you maintain your edge over your completion.


Why Would Blogging Be So Important?


Blogging are preferred by seasoned internet marketers as an effective way to remain competitive and be seen as an expert in a given niche. Some blogs may contain the following:


l  Comment Section – Enables readers to make comments or react to the blog entry. This is also a useful way by which other bloggers can make themselves, and their blogs, known.


l  Tags – Section where bloggers list the categories under which their article falls. For instance, a post on "Age Spots" can be categorized under "skincare," "aging," and "dark spots."


l  Trackback – Also known as pingback, this is a list of links of other sites that refer to the article or post.


l  There are several types of blogs available, depending on the topic that gets tackled. Some of the include the following:


l  Personal – Focuses on personal experiences, and may feature an online diary, usually with images or even artwork. Some photo blogs would fall under this category, where bloggers would be posting pictures instead of writing about their experiences.


l  Paid – Yes, bloggers are even paid to blog about their career experiences, or the latest news on one or the other company.


l  Socio-cultural – You get blogs that are devoted to socio-cultural experiences which allow people of other cultures to get a glimpse into the quirks and specialties that makes it so unique.


l  Science – Scientists have even taken to blogging that they would use to talk about their research findings, or to share different laboratory techniques. Using methods like these has met with derision within the science community as it overrides the traditional peer-based review of research.


To survive in the competitive internet marketing world we are in, it is crucial to stay ahead of your competitors in making use of web design services where a custom website gets created for you. Not only that, you should have an effective content management system in place where you can encourage regular visits due to regular blogging so your visitors can be nurtured, turned into leads, and eventually converted to loyal customers.


What if all of this could be done for you through experience marketers such as G Solutions?


How Overcoming Fear Can Make Your Super Successful In The Internet Marketing World

Fear can stand in the way of success which is why you may want to learn what is needed in overcoming fear and become seasoned in internet marketing. In most cases the fear we get to experience is irrational. The vast majority of people in societies all around the world are poverty stricken due to having fear. It is the single biggest reason why millions around the world are not living the lives they desire.


In essence, irrational fear is said to keep as much as 95 percent of the world's population living from pay cheque to pay cheque, eking out a living. Due to fear, rational and calm thinking are pushed aside. This means any decisions made would not be in your best interest.


You need to find it within yourself to face and overcome your fears for your life to be successful. Overcoming fear is not as hard as it sounds. Make no mistake, some of your fears will be deep seated and would require the intervention of a qualified therapist to help you overcome it.


Things are a little different with regards to your fears over money and whether you stand a chance of making it with internet marketing or not. A common believe among many when the need for money arises is that it is not possible to come up with enough money to get what you really need or desire. You may want to try and consciously observe your reactions and feelings whenever any money issues come up in the future.


Case Study on How to Overcome Fear


Let’s call the person in this case study John. This is how he managed to find ways to overcoming fear about money.


Whenever John’s wife mentioned going on vacation he began to sense fear right in the pit of his stomach. He would conjure up all kinds of reasons why going on holiday wouldn't be a good idea due to money being needed for more pressing matters. Whenever anything to do with money came up in conversation, Peter would be overcome with fear. He was overly worried that as a family they would face a possible loss of hard earned money which resulted in him having sleepless nights.


Bear in mind that John was in fact earning a six figure income. One day it dawned on him that he needed to focus on his desires more so than his fears. Once he managed to savour the joy of seeing new places and spending quality time with family and friends, the fear of needing money became less of an issue. He soon realized that there was really no need to be overly concerned and learned what was needed in overcoming fear about money and making it with internet marketing. What helped him along was the peace of mind he experienced from knowing that the expert marketers at G Solutions got him covered in respect of ways to make it with regards to internet marketing solutions that really works.

Online Marketing Melbourne Experts Shows The Importance Of Having A Domain For Your Online Business

Everyone needs a domain name to run a successful work from home business on the internet. We all know how difficult it can be to secure a good dot com au domain name as it has been saturated by many a business person all over Australia. This is no reason to give up though as professional marketing companies like Easy Dial Marketing has the solution in the form of a ready-made site with the opportunity to get listed on the first pages of Google within no time at all.


What is more, the domain you get will be loaded with content that is optimized for SEO purposes as well as a few blogs to create an awareness about your particular brand or Niche.


Online Marketing Melbourne Professional Marketing Company makes it Easy to Run Your Own Online Business


To run an online business from home we all need hosting. But, it can be like a bottomless pit as you channel monthly payments into a hosting company without any ROI (Return on investment).


You might as well be part of a online marketing Melbourne expert where hosting is already included as part of the deal. The nice thing about Easy Dial Marketing is that they want to see you succeed as a offline or online business owner who either offer one or the other product or service within the confines of Australia, whether it be Sydney, Melbourne, Victoria or elsewhere.


Do You Have to Pester Others to Market Your Online Business?


None of us really enjoy nagging other people to do business with you. According to some existing members of Easy Dial Marketing it does not have to be like that. It is merely a case of following what the online marketing Melbourne professionals advise you to do. The sure fire marketing solutions offered by them speaks for itself.


On the other hand, it is suggested that you focus on advertising your lead pages for which you need to have a powerful domain name that speaks for the type of business you intend running online or offline. Furthermore, Easy Dial Marketing will take care of the rest for you. All in all, there is really no need to phone your friends, their friends or family to get them to do business with you.


Every online marketer who finds themselves struggling to make profits will find it super easy to let online marketing Melbourne experts like Easy Dial Marketing do most of the work for them so they too can make a success of their business. Get the stability you need and contact them on 1-300-268-466 or send an email to sales@easydialmarketing.com.au today!

Get a Ready Made Solution for Your Online Marketing Company through a Reputed Web Marketer in Melbourne

Internet Marketers need a well optimized website. This can be seen in that the internet makes up a huge part of the online business world these days. Therefore, as marketer, full investigations should be carried out so the best website solutions are adopted for your website. After all, your site is sure to attract traffic if you made a point of utilizing the expertise of reputed web marketers like Easy Dial Marketing. The main criteria or aim of your site would be to generate income though leads that you want to convert into customers.

Some useful ideas for internet marketers who are considering making use of readymade marketing solutions for their sites:

With advanced technology, there are numerous software solutions available to   allow internet marketers to take on web design concepts with confidence. Then again, there are also companies out there who do not have a clue where to start. It is very important you find yourself a reputed web marketing company who would train you up in the finer nuances of online marketing. A web marketer who have the necessary skills and proof that they are thoroughly equipped for the task at hand.

The best way to double check this is to consult with a previous client of theirs and see what online success they experienced in dealing with the particular web marketer. The client will soon tell you if they had a positive experience or not.

What is more, you should check their previous work in taking a closer look at other websites that have been designed by firms like Easy Dial Marketing. In addition, they will demonstrate the need to select an appropriate domain name to help you rank with the search engines. The main keyword for your brand is normally what the domain name should focus on.


Hosting Requirements

In selecting hosting, you could either host a site yourself or if you plan to be in a working relationship with reputed online firms, you could let them host your site for you to ensure 100% up-time.

Other Requirements for Your Online Marketing Firm

Additional factors that you would need to look at with regards to your online marketing Melbourne company would be things content management, blogging,  social media, database integration, customer service, SEO, keyword optimisation, etc.

What you should bear in mind with any online marketing business is that it would take a lot of time and effort to create an outstanding online marketing site. It takes a lot of planning and forethought on the part of Marketing experts and web designers like Easy Dial Marketing to get the best experience.

Why it makes Sense to let an Online Marketing Expert in Melbourne Do it all for you

Have you ever wondered how a top Melbourne online marketing expert get to have 1000s of subscribers without too much hassle while other marketers find it hard to rake in just a couple hundred. The fact of the matter is that it takes a huge amount of concentration to even begin to build a targeted list of prospects. What's to say getting a 1000 together? Take a look at some of the things you need to do as an online marketer:

• You have to setup a website
• Find content that will be search engine friendly
• Develop a lead capture system
• Have an effective capture system in place that has your site's php or cgi script
• Ensure you protect your site from spam complaints
• Have optin pages that will be user friendly
• Ensure the system you use gets tweaked and tested thoroughly

Another thing that you will find online marketing professionals do is that they would make sure they drive quality traffic to their website which in itself can be quite an accomplishment to say the least. There are numerous list building techniques being used that works very well, but it proves to be expensive and can be very time consuming. Let us do some easy calculations in order to demonstrate what we mean. After all, when you are in business, you need to present figures to show that all your tactics, ideas and strategies are worthwhile.

How Top Internet Marketers Get to Build 1000s of Subscribers

So, what is the secret way top online marketing experts get 1,000 subscribers and more to subscribe to their list?

1st Way - Ezine Solo Ads

Say that you were able to buy solo ads of 20,000 subscribers for $200. While it may cost a little more or less, we will work on an industry average to illustrate the point we are making.

If your ad is really good, you may get a clickthu rate of 3% which is tied to offering something of value.
20,000 x 3% - 600 visitors. Now, say that 50 percent of these subscribe, then you got yourself 300 subscribers where each one costs you say $0.88.
To build your list of 1000 will cost you around $880.00

2nd Way - PPC Ads

Here you will begin a PPC campaign with either Yahoo.com or Google.com Adwords.
If you get to choose very good keywords, then you would spend on average only 30 to 40 cents per clickthru, then you are bound to attract visitors to your signup page where they get something of value that is also free. With a 50 percent chance of getting signups, you can expect pay around $0.60 per signup, meaning it will cost you $600 per 1000 subscribers.

3rd Way - Article Marketing

This might a free method, but to get it right, you need to write and write and write, and submit your articles countless of times to hundreds of targeted newsletters. We are talking about waiting on average around 5 to 7 months to build a decent list of subscribers. This would mean investing a lot of hours. Unless of course you go with reputed online marketing experts like Easy Dial Marketing to do it for you. Hop on board today and start making the kind of profits that other online marketers can only dream of.

Who Else Wants a Recession Proof Business by leveraging the power of Online marketing for a Virtual Income?

Yes, it is true, you can own and manage your own online marketing business and help to meet the ever increasing demand for products and services online. The ability to work from anywhere with your PC or mobile device is within your reach for as long as you have an internet connection. Just imagine being able to earn a 5 to 6 figure income to the tune of $100,000 or more. What about the possibility of traveling around the world and seeing places you've never seen before. Is it all a distant dream, or can you leverage the power of online marketing wherever you are?

Transforming your Hopes and Dreams into a Reality through Online marketing

No one is guaranteed of a long and prosperous career in the corporate world the way it used to be. What if there was a way where you could work the hours you want to and still make money? The ability to receive a passive income through online marketing is not as farfetched as some may think it to be. What is more, going with an expert online marketer who will provide you with all the training you need so you can become qualified as an internet marketer yourself is within your reach. All this without having to travel to a distant place to receive training, as it can be done from the comfort of your home. All you require is guts, perseverance, determination, a computer and an internet connection.

Building Your Confidence

You may reason that it would cost you a lot of money in getting trained up in online marketing. This is not so with Easy Dial Marketing as it is known to be among the best if not the best online marketing course around. After all, running a business in the online world requires determination and perseverance, right? What is more, you'll need to implement certain marketing strategies to get your business off the ground. Now you can utilize the power of 7 Easy Dial Marketing strategies for FREE, starting today!

Realizing Your Dream of a Passive Income through Online marketing

Whether you are at home, travelling the world or visiting family, you too can earn a passive income on autopilot wherever you are. All this is possible at zero risk if you go with experienced internet marketers such as the guys at Easy Dial Marketing. Who wouldn't want an online business that is 100 percent yours that you can operate from anywhere in the world? You can be profitable within 5 to 6 months, depending how soon you make progress in the online world. All this without any overheads or any franchise fees.

Hop on-board Easy Dial Marketing today by visiting www.easydialmarketing.com.au and learn more about the kind of lifestyle that can be yours too!

Using the Power of Focus to Help You Make More Money with Online Marketing

Online marketing has changed the way we breathe and live, and even write - in fact, it is mainly due to the blogging phenomenon that we get headlines, change them, and even get the latest news and other popular media. Internet marketers all over would utilize blogging to attract traffic to their sites

Why is Blogging so popular?

Blogging is referred to as an activity where users would update their blogs. What exactly is a blog? A blog is known as a web log, or an internet based publication that contains articles about a variety of subjects. They are either run on a dedicated hosting service, or blogs can be run on any ordinary web hosting service where scripts are used for blogs.

Blogs would often focus on a particular topic. This is where the power of focus proves to be very helpful when involved with online marketing. You may want to tackle movie reviews, discuss political issues, cover important local news, or just present your own personal opinion on things that matter. By utilizing the power of focus you would be able to provide your readers with an informative material that is also based on facts. In addition, readers will notice that your focus was with the blog you were writing at the time as they can sense from the way you write that deep thought were put into the material provided.

After all, most blogs tend to serve as online diaries, where it would contain personal images, some artwork, and focused writing.

What Does a Lack of Focus Do?

Often times, if not in all cases, the number one reason why people do not get what they want is due to a lack of focus. People who apply themselves and use the power of focus actually get what they want, and they prosper. You just have to scour the net to come across some well-known bloggers.

Whatever they wanted for themselves, they managed to achieve by focusing on what they want, and by following the powerful advice given by expert internet marketers like Easy Dial Marketing.

Besides teaching you how to engage in blogging for money, the guys at Easy Dial Marketing will show you how you too can experience a personal transformation through the practical information and variety of coaching programs and advice provided.

Not only will it give you a significant competitive edge, but you will discover your net worth, get to enjoy more free time, reduce your stress levels, and so much more. All thanks to joining hands with Easy Dial Marketing and utilizing the power of focus.

The Connection between Online Marketing and Website Designers

You may ask, why would I need a website designer when it is not all that hard to put up a functional website using the right tools? These days people interested in pursuing online marketing would get themselves a worthy domain name, get hosting via hosting companies like Go Daddy or Hostgator where they would simply install Fantastico, which is a WordPress installation. Then it is simply a case of following instructions presented by WordPress to create your first website. The question is - Would your design stand the test of time, and will it pull in enough visitors to make you internet marketing venture worthwhile down the line?

Why You Should Care to Enlist the Services of Marketing Experts Who Have Top Website Designers On-board?

The thing is that a website designer is trained to create sites. He or she got equipped with the right amount of knowledge and skills in that they learned coding and were shown how to design an eye pleasing website using visual art. Now, who can beat that?

You might have the plan as to what you want your website to do. But a web designer working for experienced internet marketing companies like Easy Dial Marketing would need, would be to translate that plan that is in your mind, into a website that speaks to your audience. This is exactly why a website designer go through extensive training where they get to learn all the ins and outs of website design. They get looked at as artists rather than programmers.

It is truly amazing what a professional web designer can all come up with these days. The field of web designing can be quite lucrative as more and more people are turning to the online world to make an income. For this reason website design has become very popular and is in high demand due to people needing websites.

Types of Website Designers

As a matter of interest, you would get different types of website designers. Some would operate as a freelancer, while others would work with a reputed marketing company such as Easy Dial Marketing where they get to collaborate together as a team. Then again, you will come across a website designer that would pursue the art of designing as a hobby.

To categorize it, you will get programmers and visual designers as web designers. Here is a brief breakdown of each one's tasks:

Programmers - These are the guys who will translate any visual designs into all kinds of codes like PhP, HTML, or any other computer language. They would be trained in various programming languages that they would use to create back-end programs to enable the end user to perform the necessary tasks.

Visual Designers - They will take care of the visual appeal of your website, and make use of special software to help with the design of the site.

Main Functions of a Website

A web designer will tell you that the main idea or function of a website is to provide information to visitors. This is why web designers will take great care to create pages that not only relay the intended content successfully, but ensure that the site itself is visually enhancing. The site has to be user-friendly in all areas which include the ability to navigate your way around with ease.

You will look with new eyes at a website designer once you have tried your hand at designing a website yourself. These guys deserves a medal for everything they do, and the time they invest in making any website look like a million dollars. For this reason it is recommended you utilise the services of reputed marketing companies like Easy Dial Marketing.

Tablets as a Tool for Effective Online Marketing in Melbourne – Pros and Cons

Businesses are making good use of tablets and other such e-readers to their advantage. But, just how well does a tablet service the interest of business owners involved in online marketing? Well, if you look at it like any other methodology or technology you will know that using tablets when on the move allows the owner to combine audio, visuals and a whole lot more that makes it the perfect tool for internet marketing purposes.

Remember, visual observation is more powerful when it comes to memorizing things, objects or for training purposes. However, it is imperative that we understand the possible cons that have adverse effects here. Let’s have a look at some pros and cons in using tablets when on the move as an internet marketer/business owner:


* Easy to Carry: The device is easy to carry and helps one travel light without carrying heavy books or documents. No need to spend money on buying books anymore as same can be uploaded on to the device.

* Remain Organized: Technology helps business owners remain organized with their daily to do lists and other tasks. It helps to highlight important portions of content for your website to enable one to memorize it easily. Moreover it's fast and save lots of time. You earn more time for yourself!

* Technology Familiarization: Everybody need to be exposed to technology. The more comfortable you get with the device and usage the more effective it becomes.

* Engaging: Using a tablet with visual displays helps business peoples to stay engaged and enhances interaction.


* Expensive and high on maintenance: Buying books are much cheaper than owning and maintaining a device like a tablet. If dropped accidentally, repairing or buying a new one would only add to costs.

* Distracting: If the usage is not limited to when it is needed, it could easily distract one from using it for the very purpose you intended it for.

* Connectivity: More important than anything else is the availability of continuous internet connectivity. It is the lifeline! No point in carrying the device that can't be made use of. Think of a situation of lost connectivity in the middle of an online marketing business transaction or engagement.

* Eyesight: Continued usage could have adverse effects eyesight.

What needs to be done is to develop a strategy where business owners would have access to common device features that includes software, a digital library and a built in connectivity solution. When our very routine is technology driven it’s hard to ignore the existence of tablets in our daily lives and when involved with online marketing Melbourne. To learn more how you can be even more effective with your online business, get in touch with Easy Dial Marketing as marketing experts.

Online marketing and the Importance of Google Plus as Social Media Giant

When it comes to online marketing, social media is often used as a way to attract targeted visitors. However, it is quite hectic for any business owner to keep up with this way of marketing. This is why marketers would make use of social media managers and the like to maintain their social media presence. It requires a lot of attention to manage daily content and comments made. Online marketing needs close interacting and monitoring with fans on a regular and professional manner.

Brand owners now have the ability to engage with their customers directly thanks to making use of Social media sites that changed the way businesses do business.

Google Plus and Facebook are clearly the most talked about social media platforms used for online marketing! Almost everybody who has access to modern communication technology would know about Google+. More than 40 million people are using Google+ and that shows how magnanimous its reach is.

Google plus is fully compatible with various Google services. This kind of flexibility is just what is needed when one uses online marketing as a way of building your brand. Then there is the added advantage of sharing all types of activities such as social get together and club parties.

Anybody who understands the importance of social media and social marketing and how it is closely connected with online marketing would agree that it is worth watching the stunning development expected to happen in the near future.

With the introduction of Google Plus there is quite lot of exponent changes around the corner. It integrates like butter with all Google products such as Google Maps, Google store, Google reviews etc.

Google Plus is truly a step ahead of any other Social Media Sites. It’s no more like any other social media site.

Critics say Google Plus could not establish itself in an already crowded market. But today Google Plus is widely accepted as its interactive features are very user-friendly and it enjoys a bigger support than the parent organization Google itself.

No other social media in the world is having such an explosive support and structural facilities like that of Google Plus at the moment.

They have developed a highly integrated business structure and basics suited for modern business needs which their competitors do not have, and could not achieve.

With the help of Google Analytics the social reports generated are used to tweak an online business support plan that drives towards an increase in the business realizations.

With the uninterrupted support of Google, Google Plus enjoys an unopposed position in the Social Media Marketing. The SEO optimization program supported by Google helps your products to be brought to your clients with a click of the mouse.

To increase the reach and benefit of your products get in touch with Easy Dial Marketing as they will gladly show you what is all needed to improve your market reach that is needed with utilizing online marketing techniques.

How Lead Generation Leads to Online marketing Success

If you are hoping to become successful in your online marketing or online marketing efforts, then you'll need lead generation websites. This is a powerful way of leveraging the internet's power. By making use of a proven lead generator system, you will be able to master lead generation in no time. This will enable you to generate a bunch of high quality leads for your online business on the fly.

The question is? How can you generate top quality leads in today's tough economic environment? There is a 5 step lead generation system where you would utilize lead generation websites to help you accomplish this.

Five Step Lead Generator Process

First step - Building your foundation - In order to generate leads for either online or online marketing, you will need to have a strong online foundation. This is where lead generation websites come into play. It starts by setting up a personalized landing page where people are offered something of value to prompt them to opt in to become a lead of yours. Many people would either have a personal website or blog to help them accomplish this. Others would use web 2.0 or social networking sites to build their foundation from where they would simply redirect interested individuals to their lead generator site. To have a reasonable amount of success in doing this, you should offer your prospects something for free that is very valuable in exchange for their name and email address.

Second Step - Email Marketing System - You may have heard about having an auto responder to help you with email marketing. It is a very important component of website lead generation as it assists you to stay in touch with your leads, sorting as well as filtering through your leads to establish which ones can be seen as targeted leads. Popular auto responder programs being used are Get Response and AWeber. Whichever one you decide to make use of, the important thing to remember is to focus on offering value and building solid relationships with the leads you generated from your landing page. This will lead to more sign up over time.

Third Step - Pushing Free Offer - Any kind of free training, highly valuable eBook, or information that your target market show an interest in, should be offered as a trade-in for their contact information. Your Auto responder will be in place to deliver the needed information on autopilot. Very soon, you will be generating yourself new leads that will become loyal customers of yours in time to come. This is very valuable when involved in either online marketing or online marketing.

Fourth Step - Driving Traffic - Lead generation websites only work if you happen to have unique visitors who showed an interest in what you had to offer them! One way to accomplish this is through optimizing your site and getting it SEO ready. In addition, it will mean you need to have quality keywords that attract your visitors, submitted to several search engines. For long them success, you'll need to make use of other top value SEO strategies.

Fifth Step - Branding through Quality Content - In order to generate quality leads, you need to offer what people are already looking for, and make sure your content deliver valuable information that is usable. This is the best way to brand your company and stand out from among your competitors. Being the leader in your Niche is key to lead generation. This will ensure you continuously get new signups for your online marketing business. The way to do it is through consistently offering excellent value by means of social networking, article marketing, You Tube and videos, classified ads and/or e-zines while linking back to your lead generation websites.

Just by following these steps you get to generate leads who you can convert into clients, new customers, and even distributors/affiliates of your company. However, there is a lot of work involved in getting this going. The solution would be to enlist the services of a website lead generation company such as Easy Dial Marketing to assist you through the various steps involved.

Earn Loads of Cash through Online Marketing Melbourne

Whether you would like to believe or not, most people do not realize how powerful online marketing in Melbourne can be if done correctly. You could literally earn yourself loads of cash through a well-known marketing company. Let’s take a good look on how James turned his life around by putting into practice what he has learned.

Unlike some who got super excited on finding the latest holy grail of online marketing which led them to refer every single person they could find, John thought better of it, and took a step back. He didn't want to be seen as a spammer and got a bad reputation as a result. Sure enough, it might be seen as a great thing to go about marketing the newest product or service you have found, but it can also bite you in the back. The last thing you want is for your best buddies to start avoiding you.

Like James, you've got to be cautious like the proverbial serpent of Bible times when you tackle online marketing Melbourne. On further investigation, James realized that there are numerous methods that can be used where you will be seen as someone who provides value. Besides, with the introduction of informative items such as pod casts, eBooks and videos it sure is a lot easier to attract the right people to take a look at what you have to offer.

James tried one of these methods, and it wasn't long before he found a group of people who was just as motivated as he was in that they steered towards the same objective of hiring expert internet marketers who are passionate about their business.


Applying the Secret Formula Known by Professional Online marketing Firms like Easy Dial Marketing

One of the secrets that James learned to apply early on was to offer a solution to people's problems. You will be blown away to see how many people are looking for solutions to their problems. The number one problem is being short of cash. For whatever reason they would need money, you could offer them the solution by showing them just how powerful the right online marketing concept can be. Not only will online marketing opportunities provide them with a solution, but they will actually rise above their financial problems.

This is why you could be seen as providing value in that you would be offering future prospects with a much easier way to get on top of their problems.

By taking a step back James separated himself from what others generally do which is to collect hordes of people on promoting their worldwide online marketing opportunity. Instead, he concentrated on raking in people who have passion for making progress by bettering themselves financially. In a way it is not necessarily wrong to attract as many people as you can, but you could be spending a lot of time targeting individuals who do not really care about making money, or progressing. The fact of the matter is that you always need leads. On the other hand, through constant promotional activities to help you fine tune the art of online marketing, you might get someone who is uninspired to become inspired by your example. Do you want to know more? Let Easy Dial Marketing take you through the paces and show you how to make loads of cash.

Top Internet Marketing Advice – How to Get People to Read Your Blog Regularly?

It is crazy to think that just over a decade ago, one could keep up with the blogosphere. Since the advent of Web 2.0 and the dot com bust, you could count the number of blogs devoted to things like movies or music on only two hands. Not too long ago though, various companies saw an in-house blog as an inexpensive way to promote their businesses. Nowadays, many online marketers who follow all types of internet marketing advice seem to think that there are way too many blogs. As a result, they decided to cut blogs and spending money on professional bloggers. Would this be the right advice to follow?

It’s been said that you should blog on a regular basis to drive traffic while ensuring you are doing everything in your power to get your blog to stand out from the rest.

Besides, readers are smart enough to notice a blog that is more than just a promotional tool. Unless readers are really interested in your services or products, they won’t add you company blog to their RSS feed only to read plain old product announcements and brand related news. Even with budgets shrinking and competition becoming fiercer, you need to make sure that your blog is less of an advertising dump than before. It should focus more on original content and link back to your site where you are hoping to sell your products or services. This would be considered as smart internet marketing advice.

What Should Your Blogs Focus On?

Informative as well as entertaining blog post would be your best bet for getting your visitors to keep on coming back. Readers become addicted to blogs where there is a humorous voice present of someone who is unafraid to share the various opinions. A good laugh or sad moments are often needed in order to hook the reader and getting them to be loyal followers. We cannot emphasize enough the importance of providing value and not just putting up a list of links with no original content whatsoever.

Various entrepreneurs and business owners are scared to offer their public opinion about current events, the state of a given industry, etc. In essence, to be successful with internet marketing, you need to develop a community blog where people can’t wait to read new posts. Just how do you get to attract commenters to your blog? One way is to take advantage of free online marketing opportunities as provided by Easy Dial Marketing.

With Internet Marketing Australia You Will Quickly Learn How to Start a Business with Little or No Money.

Nowadays when entrepreneurs from all walks of life get together to meet, the most common complaint you'll get to hear is small to medium sized business owners saying they lack funds to enable them to start a business. Especially if the majority of the attendees are still new in the game. However, it should be no reason for not fulfilling your lifelong business ideals when involved with internet marketing Australia.

Five Practical Ways to start up a Business in Australia with Little to No Money Down

Let’s consider 5 practical ways how you can get yourself going with little or no money with internet marketing Australia:

  • Way Number One - Offering a unique service. One of the best known ways to start your business with hardly any cash flow would be to open a service oriented business. This could take the form of an online consultancy business, sales business or even a stock broking business. These are the kind of businesses that rely on your knowledge more than anything else, and would therefore require very little if any upfront money.
  • Way Number Two - Going into partnership. It is easy to find a business that is compatible with what you have to offer. In this way you can go into partnership with any one of the business owners of these businesses. With regards to internet marketing Australia, it is easily done if it so happens that you are a web designer, in which case you could partner with an Australian run marketing company to offer your services to. Jobs would be sent your way without needing to spend any money on running your business.
  • Way Number Three - Outsourcing. In the event that you are making tangible products, you could outsource your products on per use offer in which case some businesses would deposit funds with you in order to manufacture products they can use. On the other hand, customers would deposit monies with you with the expectation of getting the finished product at a later stage. In both scenarios you do not need to have your own money. You would rely on other people's money.
  • Way Number Four - Approaching angel investors. There are several individuals who would love to invest money in a promising idea of an entrepreneur who just got started. On approaching such investors, you will soon find out if they would buy-in to your idea or not in which case they would willingly provide you with funding for your internet marketing Australia venture.
  • Way Number Five - Group Funding. Whether you would like to believe it or not, there are actually entrepreneurs who make it their business to fund cash-strapped entrepreneurs by raising funds for them. You just have to look around to source group funding sites such as Kickstarter.com who would give you the start you hoped for.

So what is your excuse for not being able to start an internet marketing Australia venture? It should not be shortage of funds as there are numerous sources you can avail of. From the aforementioned it is clear to see that you have wasted valuable time already as you may have thought it impossible to start a successful venture due to no or little money. Get your business ideas going today and make a difference.

Four Interesting Facts About Internet Marketing Leaving You Well Informed

As an internet marketer, you may reason why bother to hire an internet marketing company to do your marketing when you can do it yourself. Truth is, regardless of whether you are new to marketing or an intermediate online marketer, everyone can do with internet marketing assistance. It is impossible to stay ahead of the game by going solo.

One reason why you would need the assistance of a reliable and trustworthy internet marketing company is due to the fact that there is always something new to learn or read about. Then you need to test it and refine it. Now, who has enough time left in their busy time to do all this?

Another huge challenge often faced by web marketers is that there are various marketing strategies to take into consideration. Some of these you may not fully understand, so you would at least want an expert internet marketing company to show you the ropes.

Now is the time to flatten your learning curve and get your business moving forward. For this to happen, you need to hop on board a reputed marketing agency who has what it takes to turn things around for you. After all, they would help you evaluate key marketing strategies to blow your competition out of the water. In addition, they would enable you to tackle marketing projects like you never thought you had the guts to take on.

You need to go with an internet marketing company who has decades of marketing consulting experience that is coupled with a rich online history in the business world. It boils down to the following four explosive marketing strategies:

  1. Drawing up a Winning Business Plan – Are you in need of a powerful PowerPoint presentation to help you clinch the deal? If that is the case, then you should enlist the services of a reputed online marketing company to ensure your business gets to be in the spotlight.
  2. Content Marketing – Any online business owner needs an all-inclusive content marketing plan. In the event that you are not, then you are clearly missing out on unseen opportunities.
  3. Public Relations (PR) – Making use of a PR campaign will give your business the boost it needs. Media coverage and other special branding opportunities need not be sneered at.
  4. Consultation by Phone – Getting on board a successful internet marketing Company will ensure you get offered all the assistance you need to be successful online. This is helpful if you hope to experience company growth and pick up some useful sales advice along the way.

By booking an appointment with an internet marketing professional you will get to learn about:

  • Business and online marketing skills
  • Increase sales that will result in profits
  • Crafting an action plan that is need for business growth
  • Prioritising your daily tasks so you know what needs to be done first

Online Marketing Strategies For Your Business From A Web Marketing Expert
One of the most effective means to promote your online business would be through internet marketing. This is the case, whether you happen to own a medical store, fast food cafe, pet shop, or anything else that would depend on how well you position yourself online. Even though you make use of aggressive offline marketing techniques, without a powerful internet marketing strategy, you stand a chance of losing a large chunk of your customers to online businesses who already have a strong online presence.

Easy Dial Marketing happen to be a Web Marketing Expert who has the ability to provide answers to lots of questions from business owners who also wants their share of the online world. The type of questions they struggle with may include; How do I market my business online? What do I need to do to drive customers to my business?

Popular Online Marketing Strategies Used to Attract Visitors

One of the more popular strategies used would be PPC (Pay per click). Ads you placed will show up in prominent places on the search engines once someone used particular keywords to conduct their search with. Once your visitors click on the ad placed, they will be redirected to you landing page or website. You will have to bear the cost of the click as set by the ad network you made use of. This marketing technique has a twofold purpose. Search is referred to as pull advertising where you would attract the users who actively search for your products. Whereas the actual ad being displayed would be called push advertising in that it is you who have your ads displayed on landing pages or sites where the visitors go to.

Another kind of online marketing strategy would be banner advertising. Your banner image would be displayed on various sites, and similar to PPC, once someone clicks on your banner image, they would be redirected to your site where they would be able to purchase your products or services. This is also known as digital media buying.

Other known web marketing techniques used would be email marketing, blogging, social media marketing, SEO, etc. All of these are unique in their own way. Your success depends on how well you get to implement each one. What would be the right way to engage in web marketing? Many business owners are baffled by this question. You need to have a proper understanding of the basics of online marketing, then apply it correctly to stand a chance of being successful. There is no need to try and do this on your own as you may simply hire a web marketing expert like Easy Dial Marketing who you can learn more about at http://easydialmarketing.com.au/. In today’s competitive environment, it is crucial to get your marketing right, which can be achieved through professional guidance.

Common Web Marketing Mistakes as Highlighted by a Reputed Web Marketing Company

Have you noticed that many businesses often neglect to take note of very important web marketing mistakes that are commonly made? What if a reputed Web Marketing Company could show you how to avoid these and even apply the necessary fixes to ensure you have the best chance of being successful in online marketing?

Website Mistakes Often made that are easily fixed as Demonstrated by Experienced Web Marketing Company

It is easy to blame others for not doing well when involved in online marketing. There are however a few mistakes that can easily be avoided by implementing certain strategies for your website. Let us take a closer look at some of these:

Page Title that is longer than 70 Characters - Be aware that browsers and search engines can easily cut of the page title on your article or blog if it is more than 70 characters long. Keep it as short as possible while still telling visitors what your page is all about.


The Meta Description Should Not Be More than 150 Characters - Similar to page titles, meta descriptions will also be cut off if they are too long.

Title of page not Targeting Keywords that are Realistic - Whatever users generally search for should closely match the title of your page for it to be effective. Do not write your page too much like an advert, and avoid descriptive words that are overkill.

The very first words of your page title have the most influence when it comes to search engine results. Therefore, using general industry keywords is more important to use than your company name would be.

Keywords for your Page should not be all the same - Every page on your website should serve as a new opportunity to be found online. Do not re-use the same keywords for your internal pages, but rather diversify it.

Setting Your Domain Name to expire soon - Know that search engines favour sites or blogs where the domain will last for much longer. By having your site or blog registered for longer shows that you are committed for the long term.

Having no CSS - It is important to make use of CSS for SEO purposes and not just to see to it that your design is consistent.

Lead form too lengthy - Conversion forms are very important in seeing to it that traffic gets converted into leads. However, visitors would be more inclined to become leads if your form is done right.

Too much or too little text - Search engines love text that is relevant to the topic of discussion. You should guard against too little or too much text though.

Not Analysing Your Results - Your work is not completed by just having interesting content that is well optimised, and getting you leads. You should refine your SEO strategy even further by analysing your results.

Any web marketer who wants to stand a chance of being remote fully successful should learn from a more experienced Web Marketing Company who has already tried and tested various online marketing strategies for their business.

Create The Kind Of Lifestyle Others Only Dream Of Using A Successful Online Marketing Company

Would you say that it is possible to find the kind of business that is suited to your lifestyle? Did you know that is really possible to change your lifestyle with the assistance of a successful online marketing company? Who of us do not think about living the kind of lifestyle others can only dream of? If this sound like you, then we encourage you to continue reading...


You just have to look around you to realize that many people are pursuing one or the other goal. Whether it be weight loss, a new car, that dream getaway, or finding the ideal work from home situation that would let you retire in style in the not too distant future. If you have been part of a gruelling work force, then this kind of ideal might appeal to you.


Unfortunately, it is a pipedream for most people as very few actually stick around long enough to realize their dreams of being independent. With the advent of the internet and the assistance of a reputed online marketing company it may not be as impossible as it may seem. Just think about it for a moment!


With just over 132 million if not more online shoppers around the globe, you would be missing out big time in selling products or services that others want. You may very well reason that you do not have what it takes to even begin selling anything of value. Well, have we got news for you. There are caring internet marketers around who make it their mission to help other achieve financial freedom and living the ideal lifestyle they've always hoped for. These online marketing companies will provide you with all that is needed to set up and run a successful online business.


How Do Online Marketing Companies Provide Assistance?


Generally for a minimum fee, and online marketing company would set up a business plan, and provide you with the necessary training that is needed to get you to understand your business as well as the tools to make it work. Would that be all that is needed to be successful in your venture? No! One very important ingredient is missing as stated by a prominent online marketing company. Determination! You need to have a burning passion to make it work with all odds against you. If you can do that, then you are halfway there already.

Get to the First Page of Google with the Help of an Expert Online Marketing Agency

Most internet marketers will tell you that it is very hard to get on the first page of Google. What is more, it is very time consuming once you have an idea how to do it. Google's latest Panda and Penguin updates meant a lot of web marketers were red flagged and given the boot off the search engines. Maybe it is time you enlist the services of an expert online marketing agency to prevent this from re-occurring in the future.


Expert marketing agencies would have done plenty of research and would know what techniques to apply and where to obtain high quality traffic to their sites. You can be sure that it would involve things like social bookmarking, web 2.0, article marketing, video marketing, social media, and the like.

Wouldn't you just love to hear what it takes to get on the first page of Google? While the topic we are discussing won't include every single trick in the book to make it on the first page, it will certainly enlighten you as to two key ways how you may achieve the same. Remember that you need to take it one step at a time, like everything else in life. By just spending 1 hour per day working on your SEO would get you somewhere in the long run. Let us take a look at a well-known two-step process known as on-page and off-page optimisation.


On-Page Optimisation Tip from an Online Marketing Agency


Seen to be the most important step yet for getting your site ranked on the first page of our favourite search engine, you guessed it - Google, would be on-page optimisation. How does a professional online marketing agency do it? Without letting too much out of the bag, we can tell you this - You must have your keyword positioned in your URL, the title, your meta description, at least once or twice in your first paragraph, then 3 to 4 times within the body, and finally at least once in the last paragraph. This will immediately boost your site rankings


Off-Page Optimisation Tip

One such online marketing agency made use of article marketing within the first month of their site being live, and submitted it to top article directories such as ezinearticles. This ensures you get to have a high quality backlink directing traffic to your website. To achieve this, you should at least write about 15 articles that are relevant to your site, and contain the keyword you want to rank for. Once you had your articles submitted, you need to open a Web 2.0 account in order to submit even more articles. For this you could make use of Squidoo and Hubpages. Another alternative would be to make use of YouTube Videos and prominent social media.

Take this advice and apply it, and you will soon see that your expert online marketing agency was right in suggesting you do this to help you move up in rank with prominent search engines such as Google. Besides, expert web marketers would have learned all the ins and outs associated with SEO as they know that a website with no traffic equal no sales.

How the Online Marketing Melbourne Rules Have changed and why you should keep up with it

It is clear when running a business online that online marketing rules have totally changed the way people do business these days. Both individuals and business owners have changed the way they purchase products and conduct business in the online world. According to online marketing Melbourne experts, prominent search engines are the most targeted way qualified prospects would find what you are offering. Therefore, your website or blog is seen as the most important tool to attract and convert interested prospects into leads.

What exactly are the new rules of online marketing, and how can you use these to your advantage in getting more visitors, leads as well as customers? Online marketing Melbourne professionals soon realized there are two very important marketing principles that have changed that you can use to your advantage.


Reaching Customer directly

Back in the day, you would have to send out a press release, then follow up in the hope of getting some coverage through the chosen media. It was a shot in the dark and not always a guarantee of success. Nowadays, through the online world, you should really send out a news release at regular intervals and target prospects and customers instead of the media as your primary audience.

In addition, your news release should include back links to your site and be optimised for the search engines. Any press release that get passed onto another site or blog would link back to you. This is powerful and would quickly enhance your position with regards to page rank.


Customers talk to one Another

In the old days, prospects would generally only hear positive things being said about your business. There was simply no way that a prospect would experience much criticism in connection with your products or services. Today is another story altogether. Between discussion forums, blog comments and social networks, it can be very scary as your prospects can read the finest details about your business, and that directly from the source, your customers.

It is absolutely crucial that you become part of this conversation, then provide your honest opinion while also offering to assist in any way. This way your customers will talk about you in a positive and uplifting way. Online marketing Melbourne experts found that it pays to be helpful. An example of this is when someone needs to know how to set up their blog. In no way should anyone dictate or control the situation as this will leave a bad taste in their mouths. How can one take advantage of the new online marketing Melbourne rules to help promote your company? It is best to speak to experienced marketers who have been through the mill so to speak.

Implement Top Internet Marketing Tactics By Allowing Web Marketing Company To Show You The Ropes

One thing is for sure, internet marketing strategies abound as stated by a well-known web marketing company, of which several are free to implement, while paid methods are available to drive even more traffic to wherever you want it to go. There are however good points and bad points. It is in your best interest to research both the free options and the paid options, then monitor your results, and finally make the necessary adjustments where needed.

As long as you remember that you need consistency with regards to your web marketing. There is certainly no point in learning a given strategy, then try it out for a few days to never use it again as you did not see results soon enough. The bottom-line is that you need to persist and make use of the expertise of a reputed web marketing company.


Free Internet Marketing Strategies You Should Consider

Social Media - We all know about Facebook. The question is - Do you have a fan page on there? And if not, why not? After all, Facebook is fast becoming a search based website if not one already. Just ensure you provide content that is relative to your target audience and you will soon have a following. All you need to do is to help people and they will soon come back for more useful information, and even share with their friends and family.

Video Marketing - Why not make use of screen capture videos to show case what you've got? Or, you could make us of a direct video where you would face the camera. The key point to remember here is to offer excellent value to your prospects. Only at the end of your video should you have a short call to action to prompt your visitors into visiting another page or even opt in to your mailing list.


Web Marketing Company Show the Power of Paid Internet Marketing Strategies

Ezine ads - An online newsletter or ezine gets delivered to a targeted list of individuals who already gave permission to receive specific information. Targeted ezine ads are hugely powerful if used correctly.

Facebook ads - Now you are able to drill down exactly what your targeted prospect is looking for. In a sense you are leveraging the information people provide with their profile. This is an excellent way to reach your target market without too much sweat.


Web Marketing Company Knows Which Internet Marketing Strategies Work Best

There is no need to be concerned about which internet marketing strategy would work best for your business. All of the above mentioned can work for you for as long as you follow the advice of an expert web marketing company, you will be successful.

Basic of Starting an Online Marketing Melbourne Business


As a resident of Melbourne, you may have a distinct desire to either earn extra money through running a successful online business, or you would like to work from home on a full time basis. Whatever your reason for wanting to get involved in an online marketing Melbourne venture, there are a few basic marketing principles that needs to be followed when contemplating a work from home online business either part-time or fulltime. You will most probably find that anyone who ever thought of starting an online business have scoured the internet and maybe even signed up for a couple of courses to show them how it is done.


As with anything you need to follow certain basic steps to set you on the path to online success with your chosen niche or business. According to online marketing experts such as Easy Dial Marketing, the very first thing you need to develop from the onset would be having the right mind set and to be armed with a list of goals that will help you achieve your lifelong business ideals.


Getting the Support You Need in Running Your Online Marketing Melbourne Venture


What most people forget to realize is that they would need the support of those who will be closely involved with their online marketing in Melbourne endeavours. Whether it be your spouse, a work partner or your kids. This could take the form of financial support or by not interrupting you with trivialities when you are busy working.


Something else that is key to being successful when running any business would be to persevere. Do not for one minute become despondent when it seems that your online business is taking a bit longer than expected to come off the ground. While the growth rate is much quicker as you would most likely attract a wider audience due to the nature of online marketing, you need to remember that most online businesses will only see a profit after the first year.


Easy Dial Marketing found that there are various options open to you should you decide to give the work from home online idea a try. You could get involved in a MLM (Multi-Level Marketing) opportunity, affiliate marketing, or sell and market your own products, which could take the form of digital products or physical products.


The main thing to bear in mind when searching for the ideal online business opportunity is to make sure that there are sufficient support systems in place where you get all the training and support you need to ensure your online enterprise will become successful. For this reason, you will do well to speak to online marketing Melbourne experts like Easy Dial Marketing to show you how it is done. Reach out to them by going to http://easydialmarketing.com.au

How Tweeting Proves to be a Powerful Online Marketing Melbourne Business Tool

Branding Your Profile


Most business people do not devote enough time and effort when setting up their profile. You need to remember that most consumers will experience their first interaction with you when coming across your Twitter feed. They would want to learn a bit more about you and your business, then check out your profile as a result.


It is your job to make things easier for them by incorporating a logo, tagline and factual information about your business. Nowadays Twitter allows you to include a larger image when doing your profile. You need to make the most of this extra space and brand your business properly according to online marketing Melbourne experts.


Consistency When Tweeting


Business owners are not consistent enough when it comes to tweeting. This can definitely hurt your brand. The last thing you need is to ignore your Twitter account due to taking care of other important matters to do with your business. Online marketing experts in Melbourne experienced the same issues by neglecting good Tweeting habits.


In order to avoid this from happening you need to set up an editorial calendar of tweets you can use on a regular basis. There are even social media applications that will let you schedule your tweets ahead of time. This means you can set some time aside on any given day to do all your posts in advance. Just another useful tip provided by marketing experts who cracked it online in Melbourne


Hire Multiple People to Help You Tweeting


Another thing that can hurt your branding would be to hire the wrong person such as a school or college kid to do your tweets. Their lack of experience may just open up your business to and E & O (Errors and Omissions) claim.


It would be better to make use of a company like Easy Dial Marketing who make use of multiple people with the needed marketing knowledge. These guys take time out to brief their Twitter team on what is expected from them when tweeting about your business. At this point when asked 'Does Your Twitter Account Help or Hurt Your Brand?', you could truthfully answer that it can go either way. It all depends on who you make use of to do your tweeting for you.


Do not Ignore Comments


Never ever ignore comments being made or when someone mentions you when tweeting to others. Social media is a two way street. You would not ignore a phone when it is ringing, would you? The same holds true with regards to comments being made. Online marketing Melbourne professionals would advise that you check in from time to time to see if any comments or replies were being made.


Your Tweets can make or break your business. Always ensure your brand is seen in a positive light. Taking the necessary precautions with regards to your Twitter Account will go a long way in establishing your business and getting others to promote your brand for you. Learn more about how you can use other Social media tools to promote your business from online marketing experts like Easy Dial Marketing at http://easydialmarketing.com.au

Online Marketing Melbourne – Playing Your Cards Right


If you play your cards right, online marketing Melbourne can be very rewarding and exciting. At this point you may say that it does not work out for you. You approached family and friends in trying to get them to read up what you have to say and buy in what you want to sell. The promise of making it big is what got you interested in online marketing in the first place, right?


You may even have sent countless e-mails, made more than a few phone calls in order to convince your closest friend to head over to your site and see what you are offering them, just to face rejection once more. It could eventually lead to burn out as you constantly chase after your friends and family that are not really interested in your online marketing venture. It can become a burning issue with you. Especially if you are the kind of person who do not like rejection.


How Marketing Experts Can Help to Change Your Mindset about Online Marketing Melbourne


It is important not to let pride get in the way and never to take any rejection personally. Soon enough you will come to realize that you need to stop wasting time on people who will never see your point and it would be high time for you to move on.


There are countless of people who will be keen to visit your site and see what you have to offer, you just have to find them. Learn to view online marketing as a game. Through the help of marketing experts like Easy Dial Marketing you may manage to reach at least a 100 people if not more of which between 2 to 5 percent will show an interest in what you have to offer. They will soon share with their friends, who will then show their friends. Can you begin to see why it is often referred to as a numbers game?


Do not sweat the small stuff, but learn to focus on people who have a vested interest in what you have to offer. Selecting the right target market and focusing your efforts on them, is what will make you successful. Most people want to know what is in it for them.


Point out the various benefits that they will get by visiting your site, and never come across as too eager, but make it look as if you are benefiting them by showing them your business opportunity.


Turn Online Marketing Melbourne into Attraction Marketing


When asked what you do for a living, you can casually say that you got into online marketing and it has served you well through the years to the point where you are now involved on a full time basis. Their curiosity will get the better of them, and they would want to know more by visiting your site.


This is what we call attraction marketing. Get to understand how people's minds work. Put yourself in their shoes. If you don't like what you have to offer, then why should your friends or family feel any different?


Learn to give of yourself and your time. People will appreciate it and love you for it. Doing so without expecting anything in return. In no time the law of the universe will pay off. If you give valuable information that makes a difference in their lives, you soon start making an income, all in the name of online marketing. Learn more through visiting http://easydialmarketing.com.au/.

Online Marketing Melbourne Experts Show Why Being Productive In Social Media Will Attract Visitors


Online marketing Melbourne professionals experienced it themselves just how mind boggling and time consuming it can be to keep up with the various social media platforms such as Facebook, Google Plus, Pinterest, Loveit, LinkedIn and Flickr.  Solopreneurs tend to think that it is taking too much effort to keep on posting updates about their business offering.


The social media marketing revolution has exploded and is growing in leaps and bounds which call for interactive social media management tools to stay abreast of your visitors, and to keep them up to speed on any new developments as far as your business is concerned.


Any small business owner would welcome some time saving tips from online marketing Melbourne professionals so that they can concentrate their energies on getting on with other essential tasks in running their business instead. This can easily be done using a powerful web-based dashboard provided by the expert marketers like Easy Dial Marketing to enable them to reach their desired market through geo-targeting functionality.


Just imagine how easy solopreneurs can keep track of how their business is doing, get to promote their product or service effectively, launch various marketing campaigns, and distribute targeted messages through leveraging the expertise of marketing experts or gurus.


The Importance of Using Social Networking for Online Marketing Purposes


Social networking sites such as Pinterest has become a very popular way of displaying what you have to offer to the world that is visually attractive and arouses the curiosity of visitors to go to your website or blog to find out more. This helped online marketing Melbourne professionals to achieve tremendous success in the online world.


Newer and better ways of getting your message across using social networking platforms are fast becoming the norm. This is why you will see newer and better social networking sites popping up every now and then.


Corporations in Australia as in other places found social networks like Pinterest to be an excellent visual stimulation tool. It helps marketers connect with people who share similar interests to theirs, and in turn connects with their friends as well.


The beauty of newer social networking sites such as Loveit, is that they show users the original source of the image they are viewing, and allow the user to follow the given source by simply clicking on the selected image.


It is like having your own online scrapbook where you can rearrange the order of your public or private collection any way you want that will help you find images you like. It is as easy as dragging and dropping the selected images.


Many people are making a decent living on the internet marketing their products or services through utilizing the power of social media networking sites such as Facebook, Twitter, and the newer Pinterest and LoveIt. Making money using social media management dashboards like the one Easy Dial Marketing make use of proves to be easy and one of the greatest new ways for a solopreneur to stay on top of their social media game. Find out more by visiting http://easydialmarketing.com.au

Top Social Media Marketing Mistakes to Avoid When Involved in Online Marketing Melbourne


While it is true that social media proves to be very powerful within today's business world, it is not to be regarded as merely a platform for having conversations with your family and friends, or even old work colleagues. Check out the common blunders within this post that you should avoid if you happen to be involved in online marketing Melbourne.

Neglecting to Post

It is simply not enough to post only once or twice a week if you hope to capture the attention of your intended audience so that you would be their go to place if they should ever need the product or service you offer. Unique content that satisfies their needs, and that they can identify with is what you need to post on a regular basis.

Procrastinating in Replying to Comments Made

Not replying to enquiries or comments made is a massive mistake. Treat your Social media platform like you would your physical business. Ensure you promptly reply to any followers of yours both on and off page. This way you will establish as solid rapport with you audience

Going Above and Beyond the Call of Duty

As with anything, competition is stiff, and in order to survive in online marketing Melbourne, you need to go above and beyond the call of duty. Think out of the box and come up with attention-grabbing statements that would propel your visitors into action. What you say should have some humour in it, or even motivate or shock your audience.

Be Mindful of What Your Competition is doing

Everyone these days are making use of social media for online marketing purposes as it proves to be a very powerful marketing weapon. Marketing experts like Easy Dial Marketing discovered that you need to stay abreast of what your competition is up to. Take note on what is working for them and get together with your team and brainstorm for something that is original to WOW your visitors with.

Constructive Criticism

No one likes to get negative feedback or comments, whether in writing or in person. This is especially the case with social media as people would speak freely without fear of getting penalised. However, it is crucial to view what is being said as constructive criticism. This kind of feedback will show you as business owner what people really think about the products or services being offered.

Other online marketing Melbourne blunders to avoid would be things like; refrain from annoying your customers with too much information too frequently, isolating your marketing efforts and not diversifying into other areas, not understanding the social media platform you are using, ignoring the usefulness of social media tools or data, and making use of unnatural practices such as buying fans, views, or likes to boost your marketing reach.

Marketing experts such as Easy Dial Marketing have what it takes to get your online marketing company on the road to success with state of the art marketing solutions that is only known to them. Find out how by visiting http://easydialmarketing.com.au/ right now!

Creative Marketing Strategies Through Bulk SMS

It is not all that hard to make use of bulk SMS services to get your marketing message across. It forms part of a very effective marketing strategy that can be implemented with ease by businesses all over. All that is needed is to type in a single marketing message, then send it to as many customers as you have in your database.


Making use of creative marketing strategies will ensure you stand out from your competition and attract the attention of people who are already interested in what you have to offer them. Various cell phone companies who offer SMS services would also offer users bulk SMS services that will allow them to send messages in bulk that could be send from your website to a service provider.


Bulk SMS gateways like these consist of various kinds which also allow one to compose messages to two or more recipients and create a group list as well.


With a word count of 160 or more, you could easily make the most out of your marketing efforts through using the bulk SMS messaging system. This way your marketing messages are less full of fluff and directly targets the interests of your customers. There would be no need to beat around the bush, which most consumers would appreciate as it shows their time is being valued. For the bulk SMS services to work effectively, you should clearly distinguish between bulk services provided and the SMS aggregator company.


Business people in Australia find that bulk SMS services are among the best creative marketing strategies to use when targeting local customers. It is been reported as an intelligent marketing tool that help business owners save time and money, which are both precious commodities in the fast business world we live in.


It is the kind of tool that proves to be pretty effective in sending the latest updates about your business and it creates an awareness among your customers about new product launches. Besides, bulk SMS is great for sending out emergency alerts to your customers about special offers that is about to expire soon, regardless of where they may find themselves.


Internet marketing strategists like Easy Dial Marketing say that is extremely important to stay connected with your customers at all times. In today's time and age, bulk SMS marketing allows one to send out any messages at a moment's notice, and at a very low rate too. Find out more how you can make use of bulk SMS and other creative marketing strategies by visiting http://easydialmarketing.com.au.

Customized Online Marketing Solutions For Your Business

There are ways and means of ensuring you are satisfied with the customized online marketing solutions that forms part of your business strategy. This would be way better than trying to get some guru's magic marketing system to work for your business.


How to Market Your Business the Right Way


Effective marketing definitely plays a huge role in the success of your business. You can have the best products and services, but it won't do you any good if you do not have a proper marketing solution or strategy in place. The responsibility is even bigger if you are employed to handle your company's marketing department that would require finding and developing customized marketing solutions to help the company achieve success in sales.


Coming up with Customised Marketing Solutions


A good starting point would be to develop a customized marketing solution for your own business or the marketing department of the company you work for. For this to happen, you need to spend enough time and think as to what would make your business stand out as different to others who offer the same services or products. Think hard and come up with specific answers to some pertinent questions in order to create a decent profile of your business.


Strengths and Weaknesses


What do you enjoy doing, and what are you limited to as far as your financial resources are concerned? Additionally, how does your skills measure up against the various marketing tactics that are practiced on the net? Ensure that any costs involved is in line with your budget. This way you would rule out any techniques that will not be a good match for what you have in mind.


Mastering and Developing Tactics


Search for tactics that would be a suitable match for your skills, then go on to fine tune it. You need to realize that these tactics would merely serve as measures to get certain functions completed successfully. Each tactic should be viewed as a component of your overall online marketing strategy. For now, you should focus on perfecting each tactic to ensure the best results.


Coordinating Your Efforts


You would need to pull the various tactics you selected together into an all-encompassing marketing strategy. Through coordinating your efforts and ensuring you stay within budget, you stand a much better chance of being successful online.


Any online marketing strategy you choose to use would be your own personal choice and should be based on your own skill set. You should concentrate on your strengths and use them while trying to utilize other expert marketers like Easy Dial Marketing to fill in the gaps with regards to your weaknesses. Find out how by getting into touch with them at http://easydialmarketing.com.au as they will help you develop a workable online marketing solution for your business.

Powerful Online Marketing Strategies Using Social Networks

All sorts of people would interact with one another using social networks like Facebook, Twitter and Google Plus. The sharing of ideas has become a very popular activity that several people engage in. They find it easy to do with well-like social networks such as Facebook and Twitter.


What proves to be a very effective and powerful online marketing strategy is to create yourself a Facebook page as it introduces your business to hordes of potential customers? One way to secure likes and letting people become avid fans of yours is to offer them incentives. For this you could employ Twitter in order to announce any special promotions. You can be sure that your offer would be shared all around where viewers find it captivating. Ensure you enlist the services of expert marketers such as Easy Dial Marketing to make your advertising campaign interesting enough for it to go viral on prominent social media networks.


Effective Marketing Strategies to Ensure a Bigger Impact


Making use of video clips proves to be very effective as it shows viewers the human side of your business. YouTube is often used to showcase as well as explain how a certain product works, and how doing business with your company would benefit them. Through using a live demo, you get to have a greater impact than just making use of superlative words on a webpage. Best to ensure you invite people to your main site when hosting a video on YouTube by including a link within the video description.


Many people are glued to their mobile phones on a daily basis. What better way to get in touch with them than ensuring you have a mobile version of your site to target them with. As most of the sites viewed by mobile users tend to be compact, you would need to ensure you have the most important information near the top of your site. In addition, your contact details should be readily available. It is also useful to make it easy for mobile users by having text messaging capabilities enabled on your mobile friendly site.


Get visitors to your site to subscribe to any special offers and programs that would be exclusively available to them. In addition, you should make it easy for them to opt out if they so wish, and be sure you avoid spamming them in any way. Powerful marketing strategies would include not annoying your audience and providing them with relevant and useful content.


These are just some of the ways as to how you can market your business online. Speak to the marketing experts as Easy Dial Marketing to find out alternative marketing techniques that you can use for your business by visiting their site at http://easydialmarketing.com.au

Six Powerful Marketing Strategies To Help You Clinch The Deal

To help you seal a lucrative deal, you should incorporate the following six powerful marketing strategies:


  1. Identify Your Target Market - This is very important as not everyone would be interested in what you have to offer. While your products may prove to be just perfect for some, not everyone would be interested. One of the first steps when striving to develop an effective marketing strategy would be to identify your target market. To accomplish this, you should take a long hard look at your overall market, then go on to identify various market segments and evaluate them to see which one would give you the best results.
  2. Making use of a Positioning Strategy - Do not just develop a me too positioning strategy as this will lead to your consumers comparing your goods or services with your competitors when they think of purchasing it. You should develop a strategy that positions you away from your competitors by offering superior benefits that is based on a well-developed marketing mix strategy adopted by your organisation.
  3. Providing an Outstanding Sensory Package - By marketing an unique sensory package where your customer get to touch, smell, feel and even taste your products or services will forever change the way you do business with them. You can compare it with your body language where you would make use of various hand signals and facial expressions. This kind of marketing strategy proves to be very powerful as it impacts on how your customer get to interact with your products with regards to the way it is positioned, instant recognition, favourable impressions, and even emotional gratification.
  4. Marketing Mix Foundation - Laying your marketing foundation correctly that would include your product, promotion, pricing as well as fulfillment will ensure you have the right marketing mix combination in place and serve to attract as well as retain your customers. The core ingredient to effective marketing strategies would be to utilize the right marketing mix if you hope to attract your target market.
  5. Analyzing the Competition - It's been said that competition is good and the spice of life. If you let them, your competition can drive you crazy. On the other hand, it will ensure your competitive juices starts flowing as it will inspire you to greater things where you look for ways to differentiate yourself. You will start analyzing as to why your customers buy from them and not you, and also what they are buying.
  6. Main Marketing Indicators - You need to track your marketing strategies by looking at the size of your target market. In addition, you should check to see what part you are covering with your various marketing activities. Then try and determine how much of this market you would be able to cover and even convert into interested buyers. You may look at it as a marketing funnel where each step would be narrowed down into the next one.


By incorporating all of the above marketing processes or strategies, you will soon develop the right marketing mix that would enable your business to become very good at pulling in targeted customers and also retain them. If you want to know how to put together an effective marketing plan where you would make use of powerful marketing strategies, then you are encouraged to get in touch with Easy Dial Marketing by visiting their site at http://easydialmarketing.com.au

What A Web Marketing Expert Will Tell You About Web 2.0

Any internet marketer hoping to break into the exciting world of Web 2.0 should carefully consider 6 of the most important marketing strategies that would enable them to be successful in an environment where customer would freely talk about their products and services.


Social Media Integration


According to a well-known web marketing expert in Melbourne, social media is regarded as one of the most important aspects of Web 2.0. First and foremost, you should learn all you can about social media by regularly interacting on channels such as YouTube, Flickr, Digg, Delicious, Facebook, and so on. Through having a proper understanding of these, you will have a much better chance of reaching your target market.


Share Your Marketing Plan for Web 2.0


Do not underestimate the role your visitors would play in sharing your marketing plan for Web 2.0. Afford them the opportunity to create content for your site and then pass it on to their friends. Who knows, they may even create promotional videos about your products and services, which can be used on local TV channels for additional exposure.


Participating in the Conversation


Remember that social media apps are known as a two Way Street as far as conversation between interested parties are concerned. For added exposure, you need to join and participate in the social media groups. This is particularly useful if it happens to be in the Niche you are interested in. What is more is that you can add a variety of social tools such as tagging, video blogs, wikis, weblogs, etc. Make sure you enable comments on your blogs and allow visitors to contribute where appropriate.


Social Media as Viral Marketing Tool


Know that social media serves as a very potent viral marketing tool as all sorts of ideas as well as content get passed along in quick succession. Therefore, content is king in the Web 2.0 world we are in. Content serves to attract visitors and lets them bookmark, share and pass along useful information to their friends and family. Easy Dial Marketing as web marketing expert firmly believes in social media.


Content Travel


Get your content to travel to various parts of the world by encouraging visitors to bookmark and tag the content provided by you. Make it easy for them by letting them click a button in order to repost photos, podcasts, and videos with ease on their own websites.


In addition, you should let your content travel by posting it on sites like YouTube, Flickr and other prominent places where your target market generally hangs out, and where others will easily find it. Ensure you use news feeds for any new materials such as video feeds, DVDs, eBooks, eBrochure, and so on. This way your content will soon spread all around the world.


Video as Key Driver in the Web 2.0 World


Get on board the multimedia wave within the Web 2.0 world where static images and pictures are simply not good enough anymore. Video proves to be the Holy Grail for Web 2.0 these days. Hundreds of millions of videos are being downloaded on a daily basis. Therefore, creating and posting short videos would be in your best interest to help attract visitors to what you have to offer.


These are just a few simple marketing strategies you can apply within the wonderful world of Web 2.0. There are still a host of very useful social media marketing ideas and techniques as provided by web marketing expert Easy Dial Marketing that you can explore as well as integrate into your marketing plan. To find out more visit http://easydialmarketing.com.au


Online Marketing Strategies For Your Business From A Web Marketing Expert

One of the most effective means to promote your online business would be through internet marketing. This is the case, whether you happen to own a medical store, fast food cafe, pet shop, or anything else that would depend on how well you position yourself online. Even though you make use of aggressive offline marketing techniques, without a powerful internet marketing strategy, you stand a chance of losing a large chunk of your customers to online businesses who already have a strong online presence.

Easy Dial Marketing happen to be a Web Marketing Expert who has the ability to provide answers to lots of questions from business owners who also wants their share of the online world. The type of questions they struggle with may include; How do I market my business online? What do I need to do to drive customers to my business?

Popular Online Marketing Strategies Used to Attract Visitors

One of the more popular strategies used would be PPC (Pay per click). Ads you placed will show up in prominent places on the search engines once someone used particular keywords to conduct their search with. Once your visitors click on the ad placed, they will be redirected to you landing page or website. You will have to bear the cost of the click as set by the ad network you made use of. This marketing technique has a twofold purpose. Search is referred to as pull advertising where you would attract the users who actively search for your products. Whereas the actual ad being displayed would be called push advertising in that it is you who have your ads displayed on landing pages or sites where the visitors go to.

Another kind of online marketing strategy would be banner advertising. Your banner image would be displayed on various sites, and similar to PPC, once someone clicks on your banner image, they would be redirected to your site where they would be able to purchase your products or services. This is also known as digital media buying.

Other known web marketing techniques used would be email marketing, blogging, social media marketing, SEO, etc. All of these are unique in their own way. Your success depends on how well you get to implement each one. What would be the right way to engage in web marketing? Many business owners are baffled by this question. You need to have a proper understanding of the basics of online marketing, then apply it correctly to stand a chance of being successful. There is no need to try and do this on your own as you may simply hire a web marketing expert like Easy Dial Marketing who you can learn more about at http://easydialmarketing.com.au/. In today’s competitive environment, it is crucial to get your marketing right, which can be achieved through professional guidance.

Online Marketing And Responsive Web Design

What would online marketing be without modern mobile technology that is predominantly becoming a bigger part of our daily lives? Especially with the introduction of faster mobile networks such as Telstra. Just look at this excerpt taken from Financial Review dated 11 September 2013 – “Telstra has begun trials of a new mobile technology that can reach download speeds up to nine times faster than what the Coalition’s national broadband network will deliver to most homes and businesses.”

This type of news excite both consumers and web visitors and prompts them to view websites via their mobile phones and tablet PC’s. While it is possible to view some websites using mobile devices, the overall layout may not change where the design is not responsive enough. In addition, users may find it to be frustrating to navigate or even search for information. As an online marketer who is concerned about online marketing, it is important to think about using responsive web design. It will enable you to physically alter the layout of web pages so that it fits comfortably within the width of your mobile browser.

Since the invention of smartphones and iPads, over a million screens bloomed which leaves online marketers having to find web designers and developers to help them build all types of layouts that is compatible with several devices that in turn would improve navigations, user experience and call to actions. Online marketers would do well to enlist the services of these guys if they want a chance of capturing the attention of mobile phone users.

What are the Advantages in Using Responsive Web Design for Online Marketing?

More and more, responsive web design has been accepted by website owners and online marketers as the all in one solution to all their website design needs. There are numerous advantages every internet marketer will get from responsive web designs:

  • Probably the number one reason to make use of responsive designs is that it can be viewed on any platform (Mobile and Desktops)
  • Can be operated on all devices, meaning you only have to pay the web development cost once, saving you lots of money
  • Only one website to update and maintain when you use responsive web design, rather than having to deal with desktop design first, then mobile web design.
  • User experience is greatly enhanced through using responsive designs. Conversion rate would be so much better too
  • Things like penalties incurred for duplicate content are prevented when you opt for responsive web design
  • Intuitive interfaces can now be accessed from anywhere thanks to responsive design

Disadvantages Associated with Responsive Web Design

When it comes to making use of analytics that serves to measure conversions and the performance of your site, then it can prove to be a problem for internet marketers whose intention it is to make use of responsive web design. An example of this is where you have a call to action form that may not appear in the same place every time. Online marketers would need to test and see how the site would appear on various platforms, and how it would impact on traffic.

Web designers and developers hired by them would have a big responsibility as they would have to check and see if a fluid grid, responsive or adaptive design would be better to use.

Another disadvantage is that mobile internet speeds are not as quick as their broadband counterparts. Browsing the net using your desktop is still way faster than using mobile devices. But, this is about to change with faster download speeds from the likes of mobile networks like Telstra.

Another area of concern when it comes to online marketing is SEO. Just think about it for a moment. You may have a business called goodhealth.co.uk, or it could be called touch.goodhealth.co.uk, and finally tablet.goodhealth.co.uk – You can bet that the desktop version will be stronger than the rest. Luckily responsive web design takes care of this in that you would have only one URL that links to the same place on all networks.

But, all things considered, Its been said that responsive web design is the future and vital to the survival of online marketers who depend on online marketing to make a living. Let the guys at Easy Dial Marketing show you the ropes with regards to responsive web design and online marketing. Go to http://easydialmarketing.com.au/ for more information.

Business Marketing Strategies That Can Be Successfully Implemented In Our Modern Era

It is a known fact that most people are struggling to make ends meet these days. The economy is not as it should be, people are battling to put food on the table, and small businesses do not know how to go about to implement various marketing strategies successfully in our modern era.


Times like these may have you doubting whether it is possible to survive in such turbulent times. Not all that long ago, you could simply go to your banker and get a loan to help you cope with unexpected costs, or even to help you expand your latest marketing ideas. Unfortunately for most business owners, it is not as easy as it was before. This may lead to some making irrational decisions and take unnecessary risks that could be disastrous.


But, like anything in life, there are two types of business people. The ones who will push ahead and come out champions, and those who do not. Which one are you?


Do you want to be known as a small business owner, who against all odds, still come out tops through implementing creative ideas and strategies, and someone that others will respect and look up to?


We believe that if some businesses can be successful during our difficult times, then so can you. All you have to do is look for inspiration and know-how from companies like Easy Dial Marketing who do not just sit back and wait for better times. No, these guys have increased their marketing efforts and took the fate of their future into their own hands.


One other thing. By making use of a successful marketing campaigns like they do, you will soon become successful and not even feel the effects of our turbulent times.


For instance, some of the things you should implement into your own marketing campaign would be the following:


  • Incorporating on-point technology to help you stand out as different within an already crowded market place and gain the respect and admiration from tech savvy consumers
  • Adding real value to the lives of customers through helpful information that they simply cannot forget.
  • Using video marketing to demonstrate the value of your products or services and make it real to your customers.
  • Providing your prospects with an experience they will be happy to pass on to their friend, which may very well turn out to be your future customers.


These and a host of other useful marketing strategies are available to you by Easy Dial Marketing who you can reach by visiting their site at http://easydialmarketing.com.au.

Best Free Internet Marketing Strategies

Various internet marketing solutions are open to you these days, and are being offered by reputed internet marketing companies like Easy Dial Marketing who will serve as your tool of support to attract all kinds of consumers to your business. They know that it can be costly to run an online business but know of some free internet marketing strategies that you can make use of.

Some of these would include email marketing, top level domain websites, and search engine optimization. Your main goal should be to maximize your ROI (Return on investment). For this to happen, you need to make your selection from some prominent internet marketing solutions to assist you in achieving this. Fortunately, these techniques won’t cost you much as they are easily learned.

One such internet marketing solution would be email marketing. Not only is it a cost effective way to communicate as well as interact with your potential customers, but it serves to drive traffic to your site where visitors can check out your products at their leisure. In addition, this form of marketing can serve to direct your visitors to either newsletters or forums. The added advantage to this free internet marketing strategy is that it helps to expand your database in getting more people to sign up as subscribers to your email list.

Another effective internet marketing solution as provided by Easy Dial Marketing is through websites. Here you get to display a host of important information to targeted visitors. Websites designed by them serve to capture the interest of visitors where they are prompted into becoming loyal subscribers by means of valuable information being provided.

Search engine optimisation is another useful solution as it is a kind of service that helps to raise the number of visitors coming to your website. Once consumers find your site by conducting a research, your site will move up in rank which in turn will attract more visitors to your site.

It would be to your advantage to carefully consider the various internet marketing solutions which are only part of what is being offered by Easy Dial Marketing. Why not avail of the opportunity to realize a positive return on investment by utilizing the services of internet marketing experts by visiting http://easydialmarketing.com.au/

Why Hire A Web Marketing Expert

If you are in the lucky position where you run an online business, chances are that you are involved in some form of internet marketing to help you increase sales and ultimately get more visitors. However, several business owners do not fully understand all there is to know about internet marketing and can do with the help provided by a web marketing expert.


Below are two reasons why you should seriously considering hiring an online marketing expert:


  1. Utilizing SEO techniques - Search engine optimization is free and an excellent way to generate major traffic from search engines such as Bing, Ask, Yahoo, Google, etc. This is so as people from all around Australia and other parts of the globe make use of known search engines to source information from. Most marketers would regard SEO as an art to help internet marketers get to the top of known search engines so that their webpage can eventually be the first ones visitors would see. In turn, this would lead to more traffic. There is a certain science to SEO though that a web marketing expert can assist you with. They will know the deep secrets of SEO that will ensure you have a better chance of success than trying to go it alone.


  1. Social Media Optimization techniques - Various types of social media activities would include things like directory submission, RSS feeds, social bookmarking, and so forth. It is similar in nature to search engine optimization as its purpose is to get you more traffic and create a brand awareness. By hiring a social media expert, your business will get the representation it needs in the social bookmarking and social media world. In this regard, a trustworthy web marketing expert like Easy Dial Marketing would have you covered as they will enhance your web presence through well-known social media like Twitter, Facebook, Reddit, LinkedIn, Google Plus, Pinterest, etc.


The above mentioned are just some of the techniques an internet marketing expert would use to help you drive traffic to your website and increase sales. Besides, SEO and SMO are commonly used to create an awareness about your web presence. With hugely popular sites like Facebook, Twitter, LinkedIn, Reddit, and Google Plus, it is important that you have a set online marketing strategy in place.


This is why you should hire a web marketing expert such as Easy Dial Marketing as they are experts in the field of online marketing. They have already reached places through years of experience that you still have to get to. What is more, they enjoy sharing their wealth of knowledge with their customers.


Web marketers like these have the skills needed to help you achieve the kind of results needed to be successful as an online business. They are able to advise you of innovative ways to help you solve various difficulties that you may encounter with your new venture. This would include existing as well as different marketing strategies than what you have been using up until now. Making use of the expertise of Easy Dial Marketing might be all you need to get you on par with other successful internet marketers. Head over to http://easydialmarketing.com.au and make some sales.