As a business that wants to utilise the online environment for growth, you are faced with two choices: do your own online marketing or hire an SEO expert. Deciding between the two is actually not too difficult; you just have to look at the different elements involved in SEO and online marketing in general to help you choose. Continue reading →

More than a decade ago, social media became a new and fresh way to market and advertise for many companies. Fast-forward to today and it’s obvious how much social networks like Twitter and Facebook have changed online marketing strategies forever.

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